The work described in this white paper was undertaken in direct response to information WNET received from science museums describing certain challenges they face when partnering with public television stations on outreach initiatives. The PBS Series THE HUMAN SPARK provided the perfect opportunity to explore better ways to collaborate on large-scale initiatives, and to learn how these collaborations might provide the framework for attracting new audiences, increasing membership and revenue, and developing long-lasting partnerships.
This report presents the findings of a qualitative study that asked 38 secondary science teachers, ‘How can natural history museums effectively support science teaching and learning?’ A partnership of four natural history museums across England, teachers from their local areas and a university education department were involved. The museums work in partnership to support school science at 11–18. In-depth focus groups held at the museums and questionnaires were used.
Social science research into public understanding of animal cognition has tended toward a disciplinary focus with conceptual frameworks, questionnaires, concepts and categories that do not appear to align with the findings emerging from the scientific study of animal cognition. The goal of this paper is to present a framework that aligns the dimensions of these two disparate research fields to allow for better assessment of public perceptions of animal minds. The paper identifies different dimensions that have been categorized through the empirical study of animal cognition, as well as the
The overall objective of this planning project was to examine the potential effectiveness of the Signing Science Pictionary (SSP) in increasing the ability of parents and their deaf and hard of hearing children to engage in informal science learning. To achieve this objective, research and development included four goals. 1) Design several SSP-based activities to help family members engage in informal science learning. 2) Examine the potential effectiveness of the SSP in increasing family member’s signed science vocabulary. 3) Find out about the potential effectiveness of the SSP in
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop