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resource research Media and Technology
This research examines the Tree Investigators project to support science learning with mobile devices during family public programmes in an arboretum. Using a case study methodology, researchers analysed video records of 10 families (25 people) using mobile technologies with naturalists at an arboretum to understand how mobile devices supported science talk related to tree biodiversity. The conceptual framework brings together research on technological supports for science learning and research on strategies that encourage families to engage in conversations that support observation and
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TEAM MEMBERS: Heather Toomey Zimmerman Susan Land Lucy McClain Michael Mohney Gi Woong Choi Fariha Salman
resource research Public Programs
This paper presents the first study ever conducted on the profile of visitors to the Museum of Human Evolution of Burgos (Spain), which exhibits the finds of the Atapuerca archaeo-paleontological sites. The research was guided by the principles of public communication of science and the methodology of the studies on museum visitors. The analysis reveals a positive perception; the Museum is associated with the sites and they are valued as cultural heritage. Complaints are very limited but useful to produce a set of recommendations to further improve the exhibition. In addition, the findings are
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TEAM MEMBERS: María Eugenia Conforti María Gabriela Chaparro Pamela Degele Juan Carlos Díez Fernández-Lomana
resource research Public Programs
Science museums have made a concerted effort to work with researchers to incorporate current scientific findings and practices into informal learning opportunities for museum visitors. Many of these efforts have focused on creating opportunities and support for researchers to interact face-to-face with the public through, for example, speaker series, community forums, and engineering competitions. However, there are other means by which practicing scientists can find a voice on the museum floor—through the design and development of exhibits. Here we describe how researchers and museum
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TEAM MEMBERS: Denise King Joyce Ma Angela Armendariz Kristina Yu
resource research Media and Technology
Charles Darwin is largely unknown and poorly understood as a historical figure. Similarly, the fundamental principles of evolution are often miss-stated, misunderstood, or entirely rejected by large numbers of Americans. Simply trying to communicate more facts about Darwin, or facts supporting the principles of evolution is inadequate; neither students nor members of the public will care or retain the information. On the contrary, building facts into a one-on-one conversational narrative creates an memorable opportunity to learn. Here, we create a digital-media, self-guided question and answer
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TEAM MEMBERS: David J. Lampe Brinley Kantorski John Pollock
resource research Public Programs
Millions of children visit zoos every year with parents or schools to encounter wildlife firsthand. Public conservation education is a requirement for membership in professional zoo associations. However, in recent years zoos have been criticized for failing to educate the public on conservation issues and related biological concepts, such as animal adaptation to habitats. I used matched pre- and postvisit mixed methods questionnaires to investigate the educational value of zoo visits for children aged 7–15 years. The questionnaires gathered qualitative data from these individuals, including
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TEAM MEMBERS: Eric Jensen
resource research Exhibitions
The United Nations Strategic Plan for Biodiversity 2011-2020 is a key initiative within global efforts to halt and eventually reverse the loss of biodiversity. The very first target of this plan states that "by 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably." Zoos and aquariums worldwide, attracting more than 700 million visits every year, could potentially make a positive contribution to this target. However, a global evaluation of the educational impacts of visits to zoos and aquariums is entirely lacking in
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource research Media and Technology
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource research Exhibitions
Dinosaurs have been a very popular science topic since signs of their presence on earth were first discovered. They have represented so-called ‘edutainment’ for some people. Learning from informal sources and in- an out-of-school environment can be effective and motivating. In this study, 12-year-old pupils (N = 366) visited a dinosaur science centre exhibition in Finland. Pupils were tested with standardised tests of motivation as defined by self-determination theory, cognitive skills, and interest via pre-, post-, and delayed post-tests during a six-month period. Findings show that pupils
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TEAM MEMBERS: Hannu Salmi Helena Thuneberg Mari-Pauliina Vainikainen
resource research Public Programs
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
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TEAM MEMBERS: James Marshall
resource research Public Programs
This review of literature summarizes findings from current research on the development of empathy in childhood, and implications for developing zoo and aquarium programs that can strengthen children's sense of empathy. Key practices include: intentional framing of conversations about animals, modeling empathy - and providing opportunities for children to practice it, offering opportunities for direct interaction with animals, building children's understanding of the similarities and differences between the needs of humans and of other animals, and activating children's imagination to help them
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TEAM MEMBERS: Seattle Aquarium Kathryn Owen Kathayoon Khalil
resource research Media and Technology
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
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TEAM MEMBERS: Sanha Kim
resource research Public Programs
Should one aim at presenting a local or global science perspective in construing an effective museum narration for communicating scientific and technological issues in natural science? This article will attempt to respond to this question by presenting the data of an evaluation exercise undertaken by the Trento Natural History Museum (Museo Tridentino di Scienze Naturali – MTSN) from 2009 to 2011. The local dimension apparently lies at the heart of the museum’s appeal for its visitors: they associate their mountain surroundings with the symbol of the region’s identity, and appreciate in
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TEAM MEMBERS: Matteo Bisanti