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resource evaluation Public Programs
In August 2012, the National Museum of Natural History (NMNH) contracted with Audience Focus (AF), a Maryland-­‐based research and evaluation organization, to evaluate visitors’ experiences with the Scientist Is In program. Specifically, AF was asked to design a comprehensive study that would provide insight into the nature of visitors’ engagement with the program, and how participation in the program influenced visitors’ understanding of and curiosity about science topics, awareness of science careers, perceptions of NMNH as a research institution, and recognition of the connections between
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TEAM MEMBERS: Jeanine Ancelet Kara Hershorin
resource project Public Programs
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
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TEAM MEMBERS: William Mott
resource evaluation Media and Technology
Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
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TEAM MEMBERS: J. Albert Uy Neil Losin Nathan Dappen
resource project Public Programs
In late 2012, Providence Children’s Museum began a major three-year research project in collaboration with The Causality and Mind Lab at Brown University, funded by a grant from the National Science Foundation (1223777). Researchers at Brown examined how children develop scientific thinking skills and understand their own learning processes. The Museum examined what caregivers and informal educators understand about learning through play in its exhibits and how to support children’s metacognition – the ability to notice and reflect on their own thinking – and adults’ awareness and appreciation of kids’ thinking and learning through play. Drawing from fields like developmental psychology, informal education and museum visitor studies, the Museum’s exhibits team looked for indicators of children’s learning through play and interviewed parents and caregivers about what they noticed children doing in the exhibits, asking them to reflect on their children’s thinking. Based on the findings, the research team developed and tested new tools and activities to encourage caregivers to notice and appreciate the learning that takes place through play.
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TEAM MEMBERS: Robin Meisner David Sobel Susan Letourneau Jessica Neuwirth Valerie Haggerty-Silva Chris Sancomb Camellia Sanford-Dolly Claire Quimby
resource project Public Programs
This is an efficacy study through which the Denver Museum of Nature and Science, the Denver Zoo, the Denver Botanic Gardens, and three of Denver's urban school districts join efforts to determine if partnerships among formal and informal organizations demonstrate an appropriate infrastructure for improving science literacy among urban middle school science students. The Metropolitan Denver Urban Advantage (UA Denver) program is used for this purpose. This program consists of three design elements: (a) student-driven investigations, (b) STEM-related content, and (c) alignment of schools and informal science education institutions; and six major components: (a) professional development for teachers, (b) classroom materials and resources, (c) access to science-rich organizations, (d) outreach to families, (e) capacity building and sustainability, and (e) program assessment and student learning. Three research questions guide the study: (1) How does the participation in the program affect students' science knowledge, skills, and attitudes toward science relative to comparison groups of students? (2) How does the participation in the program affect teachers' science knowledge, skills, and abilities relative to comparison groups of teachers? and (3) How do families' participation in the program affect their engagement in and support for their children's science learning and aspirations relative to comparison families?

The study's guiding hypothesis is that the UA Denver program should improve science literacy in urban middle school students measured by (a) students' increased understanding of science, as reflected in their science investigations or "exit projects"; (b) teachers' increased understanding of science and their ability to support students in their exit projects, as documented by classroom observations, observations of professional development activities, and surveys; and (c) school groups' and families' increased visits to participating science-based institutions, through surveys. The study employs an experimental research design. Schools are randomly assigned to either intervention or comparison groups and classrooms will be the units of analysis. Power analysis recommended a sample of 18 intervention and 18 comparison middle schools, with approximately 72 seventh grade science teachers, over 5,000 students, and 12,000 individual parents in order to detect differences among intervention and comparison groups. To answer the three research questions, data gathering strategies include: (a) students' standardized test scores from the Colorado Student Assessment Program, (b) students' pre-post science learning assessment using the Northwest Evaluation Association's Measures for Academic Progress (science), (c) students' pre-post science aspirations and goals using the Modified Attitude Toward Science Inventory, (d) teachers' fidelity of implementation using the Teaching Science as Inquiry instrument, and (e) classroom interactions using the Science Teacher Inquiry Rubric, and the Reformed Teaching Observation protocol. To interpret the main three levels of data (students, nested in teachers, nested within schools), hierarchical linear modeling (HLM), including HLM6 application, are utilized. An advisory board, including experts in research methodologies, science, informal science education, assessment, and measurement oversees the progress of the study and provides guidance to the research team. An external evaluator assesses both formative and summative aspects of the evaluation component of the scope of work.

The key outcome of the study is a research-informed and field-tested intervention implemented under specific conditions for enhancing middle school science learning and teaching, and supported by partnerships between formal and informal organizations.
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TEAM MEMBERS: Nancy Walsh Kathleen Tinworth Andrea Giron Ka Yu Lynn Dierking Megan John Polly Andrews John H Falk
resource project Public Programs
A partnership between Carthage College and the Appalachian Mountain Club has delivered a successful public education and outreach program that merges natural environment topics and astronomy. Over the four years of activity, over 25,000 people have received programming. The effort has trained nature educators, permanent and seasonal AMC staff, and undergraduate physics and astronomy students to integrate diverse topical material and deliver high quality programming to the lay public. Unique to the program is the holistic nature of the material delivered - an 'atypical' astronomy program. Linking observable characteristics of the natural world with astronomical history and phenomena, and emphasizing the unique sequence of events that have led to human life on Earth, the program has changed attitudes and behaviors among the public participants. Successful interventions have included hands-on observing programs (day and night) that link nature content to the observed objects; table-talk presentations on nature/astronomy topics; dark skies preservation workshops; and hands-on activities developed for younger audiences, including schools, camps, and family groups. An extensive evaluation and assessment effort managed by a leading sociologist has demonstrated the effectiveness of the approach, and contributed to continuous improvement in the program content and methods.
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TEAM MEMBERS: Douglas Arion
resource research Public Programs
In this article, science center and museum professionals from around the world share ways that they are engaging visitors in hands-on innovation. Work from the following organizations are discussed: Exploratorium, Discovery Center of Idaho, Lawrence Hall of Science, Iridescent, Conner Prairie Interactive History Park, Ideum, Discovery Place, Ontario Science Centre, Bootheel Youth Museum, Science Centre Singapore, Children's Museum of Phoenix, Discovery Museums (Acton, MA), Discovery Center of Springfield, Missouri, Museum of Science, Boston, Questacon--The National Science and Technology
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TEAM MEMBERS: Emily Schuster
resource project Exhibitions
This pathways project will study how audiences in public spaces, in this case those in a museum setting, relate to and make sense of large data displays. The project is preliminary to development of a traveling, hands-on exhibition enabling users to create and utilize representations of big data displays such as maps and charts. As the test case, the project will use science maps that provide an overview of science generally and specific areas of STEM, charting and exploring the history and future of science and technology. The data collection portion of the project will take place at the New York Hall of Science, the Marian Koshland Science Museum, COSI in Columbus, Ohio, and WonderLab Museum in Bloomington, Indiana. The project will create a foundation for the design of museum exhibits and educational programs that teach museum visitors how to explore, engage and make better sense of big data. The project is potentially transformative because big data is becoming ubiquitous and making sense out of large data displays is necessary in order to understand big data sets.
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TEAM MEMBERS: Katy Borner Joe E Heimlich Adam Maltese
resource project Media and Technology
This Connecting Researchers to Public Audiences project plans to create a multimedia website, Into the Rift, a virtual journey to Lake Tanganyika in East Africa, along with teaching resources and a dissemination campaign. The content will focus on the high freshwater diversity of the 2nd largest lake in the world; the diverse array of cichlid fish in the lake; and the effects of overharvesting and global warming on the lake's ecosystem. The project's intended learning outcomes are that viewers will have enhanced awareness and understanding of: 1) the ecosystem-scale processes that support life in lakes; 2) the importance of intact natural ecosystems for the well-being of human societies; 3) the techniques that scientists use to learn more about the ecosystem-scale movement of matter and energy; and 4) potential career paths in STEM fields. These learning outcomes correlate to the current and proposed science standards, which provide a structure for content development and outcomes assessment. The project will be designed by the collaboration of an ecologist (the PI Dr. Yvonne Vadeboncoeur), education specialist (co-PI Dr. Lisa Kenyon), communication specialist (co-PI Dr. Elliot Gaines) all from Wright State University, and a media lab (Habitat Seven), and informed by formative evaluation conducted by Edu, Inc. The website, hosted by a guide from East Africa along with the PI, will be presented in three languages (Spanish, French, and Swahili) in addition to English. Edu, Inc. will also conduct a summative evaluation of all the components of the project with respect to the four intended learning outcomes and their related concepts as well as analyze the outcomes of the dissemination strategies. This CRPA uses internet technologies to make abstract scientific concepts and a largely inaccessible research location available to a wide audience. The project intends to inform and engage the audience with an aggressive use of social media in addition to the website. Into the Rift will provide material for both the lay audience and classrooms, including access to authentic scientific data to compare the Lake Tanganyika data to environmental data collected from the U.S. Great Lakes. Additional collaborations with established organizations, including Crossing Boundaries, Conservation Bridge and Community Bridges, will expand the reach and impact of the project to diverse audiences. The multi-lingual approach extends the reach to potentially an even greater audience both within and outside the U.S.
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TEAM MEMBERS: Yvonne Vadeboncoeur Elliot Gaines Lisa Kenyon Jennifer Moslemi
resource project Exhibitions
This CRPA project is about research on climate change impacts in the Amazonian rain forest and about motivating youth to consider science as a career objective. The project is an exhibit in Biosphere 2 in Arizona wherein a rain forest is maintained and will be used to augment the exhibit of large photos of scientists doing research. Particular attention will be paid to female scientists to motivate young girls. Biosphere 2 and the Girl Scout Council of Southern Arizona will collaborate to attract girls through free admission days to Biosphere 2. These large photos will be equipped with sound and video so that as a visitor approaches the photo, the sounds of the forest as well as the researcher(s) will be heard. At this point the researcher, in the photograph, will begin a monologue with the visitor explaining what scientists are investigating and who the other workers are. In this monologue, the researcher will explain what they are doing specifically, why they are investigating this subject, and what they plan to derive as a scientific result. The exhibit will consist of fifty very large photographs (3x5 feet) with sound access via smart phones and headsets. In addition, there will be hands on equipment and docents for questions and discussion. The venue receives about 100,000 visitors per year consisting mainly of families, tourists, and clubs. Through this exhibit, the researchers intend to motivate youth to develop interests in STEM topics. Girls are the main target audience. For families and tourists, the exhibit communicates the message of how science is being used to determine the effect of climate change on rain forests and how that would affect other aspects of weather and the global environment.
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TEAM MEMBERS: Scott Saleska Bruce Johnson Joost van Haren Jennifer Fields
resource project Media and Technology
This pathways project would refine and test a game based on the Kinect technology gaming tool to teach seismology concepts in an informal education setting and how they apply to phenomenon in other STEM fields. The game will be developed as a companion tool to the "Quake Catcher Network" a low-cost network of seismic sensors in schools, homes and offices world-wide and tie-ins with seismology programs such as the great California ShakeOut with a participant base of 8.6 million. The project design would select three new learning modules, chosen by a group of scientists and educators, to incorporate into the game and evaluate player experience and knowledge gain. The activities will be conducted at a partner test site, an aquarium, frequented by area youth 8 - 12 years old. The focus of the effort is to add to the knowledge of how gaming can be used effectively in informal learning environments The game places the player as a scientist, allowing the player to make decisions about seismic station deployment strategies following an earthquake, installing the sensors and monitoring incoming data. The game has levels of difficulty and players accrue points by acting swiftly and correctly. Learning goals for the project include making abstract math concepts understandable; involve participants in data collection and the process of scientific investigation, plus demonstrate how scientists and mathematicians use tools of their fields to address real-world issues.
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TEAM MEMBERS: Deborah Kilb
resource project Media and Technology
This Connecting Researchers and Public Audiences project will engage the public in understanding how species are born. The project builds on the PI's NSF-funded research on speciation and signal diversification in Monarcha Flycatchers of the Solomon Islands (NSF CAREER, #1137624). Project deliverables include a one-hour television program, website, and the use of social media. The team proposes to film an engaging tale that weaves historical research with modern molecular techniques to communicate to the public how new species are born. It will also illustrate the process of science and the people behind the research. The potential national audience is large, with a particular effort to reach 18-49 year olds. The program will be nationally distributed by one of the major television or cable channels. The website will provide a video gallery of short videos and photos, a blog from the field, and an in-depth learning section with new research about speciation. Evaluation of the project, conducted by Education Northwest, will focus on changes in audience knowledge and interest about speciation. The findings of the summative evaluation will be made available online at InformalScience.org.
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TEAM MEMBERS: J. Albert Uy Nathan Dappen Neil Losin