This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
This front-end study aimed to capture baseline information about students' science interests and skills in support of the development of a new program called the Koshland Youth Research Lab. Specifically, the evaluation was driven by the following questions: 1) What are students' current attitudes and interests toward four selected science topics: adolescent sleep needs, teen sexuality and risky behaviors, water quality in your community, and adolescent health and nutrition? 2) What are students' current knowledge and skills with regard to scientific research methods and research design? Data
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TEAM MEMBERS:
Jes A. KoepflerMarian Koshland Science Museum
Between February and June 2008, the Hall of Human Life content development team set out to create goals, messages, and content ideas for a new exhibition on human life. During this time period, the team decided that the exhibition would focus on the main message that Humans are changing and provide the visitors with three lenses for viewing the exhibition: an ecological lens, an anatomical lens, and an evolutionary lens. As an entry point to these lenses for visitors, the exhibit team generated five catalysts that correspond to the ecological lens and highlight how environmental factors can
RK&A was contracted by Save Ellis Island (SEI) to conduct a front end evaluation, funded by a National Endowment for the Humanities planning grant. The objective for the evaluation was to examine Ellis Island's visitors' overall responses to the exhibit concepts, themes, and interpretive approaches for SEI's planned interpretation of Ellis Island's hospital and other medical facilities located on Ellis Island. RK&A first participated in planning meetings with SEI and their team of consultants to explore ideas for interpreting the medical facilities of Ellis Island. Upon reviewing the
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Randi Korn & Associates, Inc.Save Ellis Island
This report presents the findings from a study conducted by Randi Korn & Associates, Inc. (RK&A), for the National Museum of Health and Medicine (NMHM), Washington, DC. The study was designed to investigate how visitors respond to the display of the Museum's human remains collection. Specifically, the research objectives were to: determine visitors' motivation for visiting the Museum and their expectations of the Museum identify reactions to a range of specimens, including models, illustrations, wet specimens, skeletal specimens, fetuses, and plastinated specimens ascertain what aspects of the
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TEAM MEMBERS:
Randi Korn & Associates, Inc.National Museum of Health and Medicine
A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.
The Maryland Science Center has received a SEPA grant to develop an exhibition, intern program and web site focusing on cell biology and stem cell research. The working title of the exhibition is Cellular Universe. The exhibit is intended to serve the following audiences: Families with children age nine and older; School groups (grades four and up); Adults; 9th grade underserved high school students in three local schools and/or community centers. Topics the exhibit will treat include: Structure and function of cells; Stem cells and their potential, the controversy surrounding stem cell