The University of Kansas Natural History Museum, in collaboration with the University of California Museum of Paleontology, will develop, test, and deploy an immersive educational game on the topic of evolution and common ancestry. The museum will frame the game with a narrative that involves tracing the origin of a zoonotic disease (infectious disease that is transmitted between species from animals to humans or from humans to animals). Played on the museum floor, the escape room-inspired game will explore innovative formats for museum learning and engagement. It is being designed for families with children ages 7 to 12, and by visiting groups of schoolchildren in grades 3 to 5.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
This project's research questions include:
How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? What kind of conversations are sparked by these episodes?
What kinds of worries and questions do Brains On! listeners have about coronavirus and related aspects of the pandemic? How do children’s worries and questions change over the course of the pandemic?
What resources do caregivers need to answer children’s questions
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
DATE:
TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LundrumSarah MohamadScott Burg
This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
This poster was presented at the 2021 NSF AISL Awardee Meeting. The RAPID: Using Popular Media to Educate Youth About the Biology of Viruses and the Current COVID-19 Pandemic project's goal is develop a web-accessible package of customizable graphics, illustrated stories, and essays, which can be easily incorporated into free-choice and directed on-line learning as well standards-based lesson plans for Grades 6-8.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our first research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials
KQED and Texas Tech advanced professional knowledge in the journalism and science communication fields around crisis reporting and building a media practitioner and academic researcher collaboration for audience research through a study conducted by Scott Burg of Rockman et al. Rockman gathered data between October 2020 - May 2021, interviewed KQED Science staff and participated in virtual observations of KQED project and related staff meetings to answer our second research question:
Can KQED develop a more efficient process of disaster reporting that responds to both constantly updating