In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had
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TEAM MEMBERS:
Reginald BoersmaP. Marijn PoortvlietBart Gremmen
resourceresearchProfessional Development, Conferences, and Networks
Advances in 21st century genetic technologies offer new directions for addressing public health and environmental challenges, yet raise important social and ethical questions. Though the need for inclusive deliberation is widely recognized, institutionalized risk definitions, regulation standards, and imaginations of publics pose obstacles to democratic participation and engagement. This paper traces how the problematic precedents set by the 1975 Asilomar Conference emerge in contemporary discussions on CRISPR, and draws from a recent controversy surrounding field trial releases of genetically
Casual games are everywhere. People play them throughout life to pass the time, to engage in social interactions, and to learn. However, their simplicity and use in distraction-heavy environments can attenuate their potential for learning. This experimental study explored the effects playing an online, casual game has on awareness of human biological systems. Two hundred and forty-two children were given pretests at a Museum and posttests at home after playing either a treatment or control game. Also, 41 children were interviewed to explore deeper meanings behind the test results. Results show
The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including
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TEAM MEMBERS:
Ana Claudia NepoteElaine Reynoso-Haynes
This article considers the design and production of spectacles in Britain following the introduction of standardised frame styles under the National Health Service. NHS spectacles were provided as a functional, durable medical appliance to be delivered cost-effectively and there was no explicit concern for fashion or the patient experience. The actions of the government and professional bodies greatly affected the trade in eyewear and thus restricted opportunities for innovative design and consumer choice. Within the range of state regulation frames there was no active concern for ‘design’ in
The phenomenon of lay readers of neuroscience being positively biased by the mere presence of brain images (fMRI), has been hotly debated, with recent failures to replicate the phenomenon, and suggestions that context is important. We experimentally investigated the potentially biasing effect of neuroimagery on participants' beliefs and explored an important facet of context within a neuroscience article: whether the article was supportive or critical of fMRI use in detecting states of mind. Results supported recent arguments that a “neurorealism” effect may in part be an artifact of
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TEAM MEMBERS:
Maria PopescuR. Bruce ThompsonWilliam GaytonVincent Markowski
Of all the online information tools that the public relies on to collect information and share opinions about scientific and environmental issues, Twitter presents a unique venue to assess the spontaneous and genuine opinions of networked publics, including those about a focusing event like the Fukushima Daiichi nuclear accident following the 2011 Tohoku earthquake and tsunami. Using computational linguistic algorithms, this study analyzes a census of English-language tweets about nuclear power before, during, and after the Fukushima nuclear accident. Results show that although discourse about
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TEAM MEMBERS:
Nan LiHeather AkinLeona Yi-Fan SuDominique BrossardMichael XenosDietram Scheufele
Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using
Terms such as gmo, genetic tests and pharmacogenomics, which were once used only by experts, belong today to everyday language. The new vocabulary of molecular biology shows an increase in the interest of society in scientific problems, and in particular the recent cultural supremacy of molecular biology. For all of us, the gene symbolizes progress and power, the hope of fighting incurable diseases, and the fear of terrifying genetic manipulations. These aspects become real events and characters in the Human Genome Project. But this great international project has also shown that the relation
This summative evaluation study examines visitors' experiences of the "Plastics Unwrapped" exhibit at the Burke Museum of Natural History, Seattle, WA. The exhibit explores the complicated legacy of plastic, and the ways in which it has improved life, but not without serious impact on people and the environment. Within a framework of four evaluation questions, this study used multiple methods to assess what visitors do and where they spend their time in the exhibit, what knowledge they take away, and whether the exhibit impacts visitors' attitude toward plastic and their perception of the
It is all very well to note the hyperbole about patents and ‘intellectual property’ in the recent battles between technology companies such as Apple, Samsung and HTC. But how can museums productively use collection items marked with a patent beyond workaday tasks of identification and cataloguing? We argue that information on patents can enhance visitors’ critical engagement with museum displays; complex ownership claims and counter-claims in patent disputes can underpin lively narratives based around museum objects. Asking why some objects and not others were patented, and how historical
Evidence for the present study derives from a sample of 574 middle-grades students that participated in the River City Project (RCP) in academic year 2006-07. Central to the RCP is an open-ended video-game-like learning innovation for teaching inquiry-based science and twenty-first century skills. Results of investigation into the students' neomillennial learning styles revealed that, on average, students who (1) prefer creating and sharing artifacts through the Internet are well-suited for learning about disease transmission and scientific problem solving skills in the RCP; and (2) students