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resource evaluation Public Programs
This front-end study aimed to capture baseline information about students' science interests and skills in support of the development of a new program called the Koshland Youth Research Lab. Specifically, the evaluation was driven by the following questions: 1) What are students' current attitudes and interests toward four selected science topics: adolescent sleep needs, teen sexuality and risky behaviors, water quality in your community, and adolescent health and nutrition? 2) What are students' current knowledge and skills with regard to scientific research methods and research design? Data
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TEAM MEMBERS: Jes A. Koepfler Marian Koshland Science Museum
resource project Media and Technology
WGBH is requesting funds to produce a four-hour NOVA television special with accompanying Web and outreach activities about the pervasive role of materials in our lives. The overarching goals of the project are to: 1) enhance public engagement in and understanding of materials science, including appreciation of its effects on society; 2) promote collaboration among educators, scientists and community-based organizations to reach a broad audience; and 3) create effective methods of expanding informal science learning that can be evaluated for their lasting impact on the field. The mini-series, "STUFF: The Materials that Shape our World," will offer an appreciation of the human and scientific factors that drive innovation in materials science, from ancient breakthroughs to today's explosion of biological and nanomaterials. The four episodes, themed around "Stronger," "Smaller," "Smarter" and "Cleaner" will provide a clear focus on the interdisciplinary nature of materials science and showcase dramatic stories of past inventions and exciting new discoveries. The NOVA team in association with the Materials Research Society (MRS) will produce the series. The "STUFF" series is anticipated to be broadcast on PBS in the fall of 2008. WGBH and MRS will work with local PBS stations to train local scientists in public outreach. Multimedia Research will conduct formative evaluation of the project components, and Goodman Research Group will conduct summative evaluation of both the series and the outreach efforts.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Exhibitions
The investigators plan to design, develop and test a series of exhibit prototypes that build visitors' capacity to engage in discussions of socio-scientific issues, particularly those related to the numerous human-biology and health-related socio-scientific issues present in their lives today. The purpose of this small-scale project will be to explore the feasibility of designing un-facilitated museum exhibit experiences that engage museum visitors in activities where they recognize the components of socio-scientific arguments, evaluate them, and pose arguments of their own. The exhibit will use techniques of interactive exhibits usually applied in science museums to explore objects, phenomena, or scientific and engineering processes but the subject of this exhibit is about words and talk rather than things and physical phenomena. It is intended to give visitors practice in science thinking skills that citizens can use in listening critically, assessing arguments, and framing arguments of their own. This project will support the design, development, and testing of six unfacilitated activities that engage visitors in deconstructing, evaluating, and developing arguments related to socio-scientific issues. The investigators will develop prototypes so that labels, content, and physical design can be changed during the course of formative testing. The prototypes will be developed by members of the Museum of Science Education and Strategic Projects Departments. This project is intended to gather evidence through evaluation about whether an unstaffed exhibit can be designed to increase visitors\' capacity to engage in discussions of socio-scientific issues and health-related socio-scientific issues. The Museum of Science Research and Evaluation Department will conduct the formative evaluation of these prototypes. It will provide new evidence about the ability of museum exhibits to increase the scientific thinking skills of visitors.
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TEAM MEMBERS: Larry Bell Christine Reich Lucy Kirshner Caroline Angel Burke
resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell