Overview
In 2020, RK&A (now Kera Collective) partnered with the National Museum of Natural History to conduct a summative evaluation of the David H. Koch Hall of Fossils: Deep Time, a 31,000 square foot exhibition that explores how Earth’s distant past shapes our future.
Our evaluation explored how visitors process complex scientific topics, such as climate change, mass extinctions, the evolution of life on Earth, and humans’ role in positively impacting Earth’s future.
Approach
We designed a large-scale evaluation study with four distinct but interrelated parts:
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The San Diego Natural History Museum (theNAT) contracted RK&A to conduct a summative evaluation of the exhibition Extraordinary Ideas from Ordinary People: A History of Citizen Science and to explore how well the exhibition communicates an inclusive view of science. The goals for the evaluation were to explore visitors’ behaviors in the exhibition as well as understand what meanings visitors made from the exhibition, particularly with regard to how the exhibition’s messages about citizen science are resonating in the context of visitors’ science identity.
RK&A conducted timing and tracking
Signs in both English and Spanish alert museum visitors when evaluation activities are taking place. Signs indicate whether filming, photography, or videotaping with audio are taking place.
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Oregon Museum of Science and Industry
This umbrella protocol developed by the Exploratorium outlines their policy of determining whether they can share video recordings of minors based on whether or not they have obtained parental consent. Distinctions are drawn between recordings filmed in public and non-public (ie. focus group) spaces.
This document outlines OMSI's general approach to consent, differentiating between adults and minors and between adults who have been explicitly “invited” to participate and those who are in non-invitational settings, then describes details of consent for each method and audience.
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Oregon Museum of Science and Industry
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
In February 2013, the Atomic Heritage Foundation (AHF) brought together historians, sociologists and other scholars, as well as museum directors and thought leaders from the informal science education field to engage in a two-day discussion to explore ways to engage the public in the topic of the development of the atomic bomb in the context of history, society and culture. The workshop, titled "Transforming the Relationship Between Science and Society: The Manhattan Project and Its Legacy," had as its overarching goal to identify how the Manhattan Project might best be interpreted in a
In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of Colorado State University, who worked with Butler and other museum staff. This paper includes questions from a short visitor survey used in the research.
This paper examines one Australian museum’s commitment to create social awareness of political issues within its community. The paper begins by discussing the challenge of cultural representation of Indigenous peoples in the context of civic engagement. Some of the historical and political issues facing Indigenous Australians and their representation in Museums are discussed. A study of the Indigenous Australians exhibition at the Australian Museum in Sydney investigates visitors’ perceptions of the exhibition. Recommendations are made as they relate to community partnerships, interpretive
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Katherine S. H. BoumanAustralian Museum
Summative evaluation of the NSF- and NEH-funded Hunters of the Sky exhibition, including remedial, timing and tracking, and summative. The 5,000 square foot exhibition takes a science and humanities perspective on birds of prey. A particular focus of the evaluation was the exhibition's impact on "getting visitors to explore their own values and beliefs about the human relationship to the natural world" as well as "getting visitors to critically examine questions of economics, public policy, and environmental ethics related to the survival of raptors and their habitats." Sample data collection
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Deborah PerryKarla NiehusScience Museum of Minnesota
This bilingual study for the Against All Odds: Rescue at the Chilean Mine exhibition was conducted by the Institute for Learning Innovation (ILI) for the Smithsonian Institution's National Museum of Natural History (NMNH). The Against All Odds exhibition was a partnership between NMNH, the Chilean Embassy in Washington, DC, and the U.S. State Department, and tells the story of the 69-day saga that ended when 33 miners were lifted to the surface as heroes. Against All Odds was one of the first bilingual exhibitions at NMNH, and the interpretive team chose to use bilingual graphics for three