This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
In this paper, Elin Kelsey describes the planning and design process for the new "Arctic Canada" exhibit at the Vancouver Aquarium. Kelsey discusses a number of parameters whose consideration will provide a more reliable basis for making hte kinds of decisions that exhibit planners must make.
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS:
Stephen BitgoodDonald PattersonArlene Benefield
This article offers new research to the discussion about the role of museums in the context of changing society. The authors hoped to add to the community discourse by sharing how they promoted and recognized visitor action in their museums. The article examines the Social Diffusion of Ideas by John Fraser, the COURAGE project by Tom Hanchett, and Time's Running Out - Act Now by Jon Deuel and Jenny Sayre Ramberg.
In this article, Barbara A. Becker, independent exhibit developer and museum consultant and Kris Nesbitt, exhibit developer, share the benefits of traveling to the Amazon region to develop the "Amazon Rising: Seasons of the River" at Chicago's Shedd Aquarium. The authors describe the trips the teams made to research and collect artifacts and analyze how travel greatly strengthened the exhibit development process, the effectiveness of the exhibit, and the power of their message.
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TEAM MEMBERS:
Barbara A. BeckerKris NesbittNational Association for Museum Exhibition