The Monterey Bay Aquarium is planning to redesign existing conservation-related interactives as well as add new experiences on the Aquarium floor. In preparation for this project, the Aquarium sought to gain a better understanding of visitors’ awareness of and engagement in conservation-related actions and responses to conservation-related messaging. The Aquarium contracted with MWA Insights to conduct a front-end evaluation study to help inform the planning for these conservation stations. Specifically, the evaluation sought to understand:
Are visitors aware of issues affecting the
This set of appendices represent all research instruments related to study presented in the I/CaLL Art Experiences and Advancing Science Literacy report (NewKnowledge Publication #NSF.097.115.07).
Appendix A: Installation Site Intercept Interview Instrument
Appendix B: Artists-Scientists Walk & Talks Instrument
Appendix C: Post-Performance Event Survey Instrument
Note that researchers did not use an instrument for the fourth aspect of the study, the post-performance event reflection sessions. Instead, they allowed the discussions to be directed by the reflection participants.
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TEAM MEMBERS:
John FraserRebecca Joy NorlanderSophie SwansonNezam ArdalanKate FlinnerJoanna Laursen BruckerNicole LaMarca
Roots of Wisdom (also known as Generations of Knowledge) is a 5-year project funded by the National Science Foundation (NSF-DRL #1010559) in support of a cross-cultural reciprocal collaboration to develop a traveling exhibit, banner exhibit, and education resources that bring together Traditional Ecological Knowledge (TEK) and western science. The summative evaluation for public audience impacts was conducted by the Lifelong Learning Group (COSI, Columbus, OH), in collaboration with Native Pathways (Laguna, NM).
“From Earth to the Universe” (FETTU) is a collection of astronomical images that showcase some of the most popular, current views of our Universe. The images, representing the wide variety of astronomical objects known to exist, have so far been exhibited in about 500 locations throughout the world as part of the International Year of Astronomy. In the United States, over 40 FETTU exhibits have occurred in 25 states in such locations as libraries, airports, nature centers, parks and college campuses. Based on preliminary evaluations currently underway, this project – a large-scale, worldwide
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
This report includes six separate formative evaluations conducted to inform the design and development of the deliverables for the 3D Visualization Tools for Enhancing Awareness, Understanding and Stewardship of Freshwater Ecosystems project. Deliverables were tested with both students and general visitor groups, with a focus on groups including late elementary and middle school children. Many different components were tested, including prototype versions of 3D visualizations, high-tech interactive experiences, apps on tablets and phones, and table top exhibits. Results are reported in each of
The National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). The purpose of the evaluation was to gather feedback from museum professionals and the general public about the proposed 3D visualization project and its related components. Additionally, the study aimed to assess the current understanding
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University of California, DavisSteven Yalowitz
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
Children’s Discovery Museum of San Jose (CDM) contracted Randi Korn & Associates, Inc. (RK&A) to study the professional development component of Mammoth Discovery!, a NSF-funded project. The professional development part of the project convened a group of museum professionals (cohort participants) from select children’s museums to participate in several workshops, developed and conducted by CDM staff, and gatherings at a number of Association of Children’s Museums (ACM) conferences. RK&A conducted the evaluation to measure the impact of these experiences on the professional practice of cohort
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Randi Korn & Associates, Inc.Children's Discovery Museum of San Jose
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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Andrea BarberKaleen PovisSeattle Aquarium
The Science Museum of Minnesota prototyped interpretive approaches to using an innovative scientific visualization system developed by the National Oceanic and Atmospheric Administration (NOAA) called Science On a Sphere (SOS). SOS is composed of a wide variety of visualizations projected onto a six-foot sphere creating animated, whole-planet views of the Earth, other planets in our solar system, and their moons. Visualizations of the Earth cover topics such as weather, climate, topography, earth system dynamics, and geophysical processes. A challenge of SOS is making the content accessible
In May of 2006, Science on a Sphere (SOS) was set up in a permanent exhibit space at the Science Museum of Minnesota. With the new installation of the Sphere, came the addition of a variety of features that were not included in the initial front-end study. These new features included an expanded playlist, new audio for some of the visualizations, accompanying labels projected on the wall describing the visualization, indication on the labels of what image will be playing next, and seating for visitors so they can sit and view the sphere. The new master playlist was composed of three smaller