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resource project Public Programs
Based on the number of visitors annually, zoos and aquariums are among the most popular venues for informal STEM learning in the United States and the United Kingdom. Most research into the impacts of informal STEM learning experiences at zoos and aquariums has focused on short-term changes in knowledge, attitudes and behaviors. This Science Learning+ project will identify the opportunities for and barriers to researching the long-term impacts of informal STEM learning experiences at zoos and aquariums. The project will address the following overarching research question: What are and how do we measure the long-term impacts of an informal STEM learning experience at a zoo and aquarium? While previous research has documented notable results, understanding the long-term impacts of zoo and aquarium learning experiences will provide a deeper and more nuanced understanding of the impact of these programs on STEM knowledge, skills and application. This study will use a participatory process to identify: (1) the range of potential long-term impacts of informal science learning experiences at zoos and aquariums; (2) particular activities that foster these impacts; and (3) opportunities for and barriers to measuring those impacts. First, an in-depth literature review will document previous research efforts to date within the zoo and aquarium community. Second, a series of consultative workshops (both in-person and online) will gather ideas and input from practitioners, researchers, and other stakeholders in zoo and aquarium education. The consultative workshops will focus on two questions in particular: (1) What are the different types and characteristics of informal science learning experiences that take place at zoos and aquariums? and (2) What are the long-term impacts zoos and aquariums are aiming to have on visitors in relation to knowledge, attitudes, skills and behaviors/actions? Finally, visitor surveys at zoos and aquariums in the US and UK will be conducted to gather input on what visitors believe are the long-term impacts of an informal STEM learning opportunity at a zoo or aquarium. The data gathered through all of these activities will inform the design of a five-year, mixed-methods study to investigate long-term impacts and associated indicators of an informal STEM learning experience at a zoo or aquarium. One of the aims of the five-year study will be to test instruments that could eventually be used by the global zoo and aquarium community to measure the long-term impacts of informal STEM learning programs. Designing tools to better understand the long-term impacts of informal STEM learning at zoos and aquariums will contribute to our ability to measure STEM learning outcomes. Additional benefits include improved science literacy and STEM skills amongst visitors over time and an understanding of how education programs contribute to wildlife conservation worldwide.
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TEAM MEMBERS: Brian Johnson Stanford University Lancaster University Sarah Thomas Nicole Ardoin Murray Saunders
resource evaluation Exhibitions
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
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TEAM MEMBERS: Randi Korn
resource research Public Programs
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
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TEAM MEMBERS: Wildlife Conservation Society Lee Patrick Sarah Werner Sarah Edmunds
resource research Public Programs
As popular visitor destinations, zoos play a vital role in enhancing understanding of animal biology, conservation, and biodiversity. But what do visitors already understand? This study examined visitors’ knowledge of animal biology and their understanding of how human activity may affect biodiversity. The findings led to a modification of a model that illustrates visitors’ levels of understanding of animal biology and the conservation of biodiversity.
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TEAM MEMBERS: Heather King
resource evaluation Media and Technology
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
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TEAM MEMBERS: Mystic Seaport John Fraser
resource evaluation Public Programs
This analysis of visitors’ experience of the "Congo Gorilla Forest" exhibition at the Wildlife Conservation Society’s Bronx Zoo was commissioned to investigate how this 15 year old exhibition is perceived by visitors, and if things have changed since an original summative evaluation in 1999-2000. Questions of particular interest were: 1. Have the characteristics of visitors seeing this exhibition changed? Has awareness or interest in environmental concepts changed? 2. Is the exhibition still appealing to visitors? 3. Are exhibit components such as the film and Conservation Choices Computers
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource evaluation Public Programs
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource research Exhibitions
Achiam presents a template for improving the exhibit design process to ensure that the visitor experience matches the designer’s intended learning outcomes. The template is based on praxeology—a model of human activity that, in the case of museum engagement, addresses the ways in which visitors know what to do with an exhibit and then come to understand the scientific phenomena the exhibit was designed to demonstrate.
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TEAM MEMBERS: Heather King
resource project Public Programs
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource evaluation Public Programs
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource research Public Programs
The Association of Zoos and Aquariums’ (AZA) Conservation Education Committee (CEC) supports the appropriate use of living animals in zoos and aquariums as an important and powerful educational tool to advance a conservation agenda. EC leaders and scholars see the need for a zoo and aquarium social science research framework to help those in the education and conservation communications field understand how they can contribute to a greater body of knowledge. This report represents the CEC’s determination to view zoo and aquarium social science research as a collective endeavor that values and
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TEAM MEMBERS: Association of Zoos and Aquariums (AZA) John Fraser Joe E Heimlich Jackie Ogden Allyson Atkins Stacy McReynolds Carrie Chen Vicki Searles Peggy Sloan Nette Pletcher Paul Boyle
resource research Exhibitions
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. It describes a Communicating Research to Public Audiences grant project that created underwater robotic fish exhibits.
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