Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
This report summarizes the evaluation results from the NSF funded Eight-Legged Encounters family event that uses arachnids as a hook to draw public interests towards science. The event involves informative and hands-on activities that bridge the gap between academia and the public, extending knowledge about arachnids to children and their parents. The Bureau of Sociological Research (BOSR) at UNL was contracted to evaluate Eight-Legged Encounters. The data collection for this report involves five events and three audiences: adults, children, and the volunteers of the event. Two events were
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TEAM MEMBERS:
University of Nebraska LincolnEileen Hebets
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
This final report summarizes the findings from three summative evaluation activities conducted by Serrell & Associates and the Oakland Museum of California with visitors to the newly renovated, reinstalled, and reinterpreted Gallery of California Natural Sciences in April and July 2014: the stay-time study, the cued questionnaire study, and the personal connections study.
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Serrell & AssociatesBeverly SerrellMary T. Faria
Rockman et al evaluated BURN: An Energy Journal, an NSF-funded radio series about the energy issues that impact our communities. Evaluation activities consisted of formative and summative focus groups, web usability studies, interviews with listeners, and surveys.
Produced by National Geographic Television and funded in part by the National Science Foundation (NSF), Alien Deep is a multi-platform media project designed to increase public literacy about: the fundamental principles and concepts underlying ocean systems and functions, the importance and challenges of oceanographic research and exploration, and the impact of the ocean on humanity and humanity’s impact on the ocean. The centerpiece of the project is a five-part mini-series that premiered on the National Geographic Channel in 2012. In addition to the five episodes, which were also made
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TEAM MEMBERS:
Knight Williams Inc.Valerie Knight-WilliamsDivan WilliamsRachel TeelEric AndersonGabriel Simmons
The summative evaluation of the Farming for Fuels classroom program and family event was conducted over two years. Two interim reports were delivered with preliminary results about specific areas of focus. This final report described the overall evaluation study methods and results, and made recommendations for potential revisions and improvements to the program. The evaluator worked with the program team at the Creative Discovery Museum to generate a list of questions to guide the evaluation study. The questions covered each of the major audiences for the program: museum educators, teachers
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle
"In the past several years, New England Aquarium (NEAq) renewed all exhibits, built new additions, and made substantive efforts to restructure its interpretation strategies to transform the visitor experience. With support from the Institute of Museum and Library Services (IMLS) grant #MA-06-12-0143-12, the Aquarium embarked on A New Strategy for Visitor Engagement: Interpreting our Mission for a Changing World. From fall 2012 through summer 2014, NEAq developed, implemented, and evaluated a comprehensive approach to increasing the capacity of front-line staff and interpreters to engage with