The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
This article describes a front-end evaluation conducted by researchers at the Wildlife Conservation Society's Prospect Park Zoo in planning for the new "In Living Color" exhibit. The evaluation examined how the zoo's average young visitor--a 5.1 year old--thinks and feels about animal coloration.
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
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TEAM MEMBERS:
Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
The National Center for Earth-surface Dynamics (NCED) is a Science and Technology Center focused on understanding the processes that shape the Earth's surface, and on communicating that understanding with a broad range of stakeholders. NCED's work will support a larger, community-based effort to develop a suite of quantitative models of the Earth's surface: a Community Sediment Model (CSM). Results of the NCED-CSM collaboration will be used for both short-term prediction of surface response to natural and anthropogenic change and long-term interpretation of how past conditions are recorded in landscapes and sedimentary strata. This will in turn help solve pressing societal problems such as estimation and mitigation of landscape-related risk; responsible management of landscape resources including forests, agricultural, and recreational areas; forecasting landscape response to possible climatic and other changes; and wise development of resources like groundwater and hydrocarbons that are hosted in buried sediments. NCED education and knowledge transfer programs include exhibits and educational programs at the Science Museum of Minnesota, internships and programs for students from tribal colleges and other underrepresented populations, and research opportunities for participants from outside core NCED institutions. The Earth's surface is the dynamic interface among the lithosphere, hydrosphere, biosphere, and atmosphere. It is intimately interwoven with the life that inhabits it. Surface processes span environments ranging from high mountains to the deep ocean and time scales from fractions of a second to millions of years. Because of this range in forms, processes, and scales, the study of surface dynamics has involved many disciplines and approaches. A major goal of NCED is to foster the development of a unified, quantitative science of Earth-surface dynamics that combines efforts in geomorphology, civil engineering, biology, sedimentary geology, oceanography, and geophysics. Our research program has four major themes: (1) landscape evolution, (2) basin evolution, (3) biological sediment dynamics, and (4) integration of morphodynamic processes across environments and scales. Each theme area provides opportunities for exchange of information and ideas with a wide range of stakeholders, including teachers and learners at all levels; researchers, managers, and policy makers in both the commercial and public sectors; and the general public.
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TEAM MEMBERS:
Efi Foufoula-GeorgiouChristopher PaolaGary Parker
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
The World Wildlife Fund will develop Windows on the Wild - Exploring Biodiversity. The components of this project include two editions of a 2000 sq. ft. traveling exhibit, mini-exhibition kits designed to reach small and medium-sized institutions, and complementary educational materials designed to reach the general public and families including traditionally underserved audiences, students, and educators. With this project WWF intends to raise awareness and interest in biodiversity - its importance and its decline; raise awareness of the nature and role of scientific research in investigating and protecting biodiversity; raise awareness of, interest in, and understanding of the impacts of personal choices on biodiversity; and motivate and empower individuals to get involved in biodiversity issues. The exhibits will include a centerpiece theater introduction surrounded by five sections presenting activities and information related to the themes: What is Biodiversity? How Do We Find Out? Why is it Important? Why Is It at Risk? and How Can We Get Involved? Ancillary materials form the general public will include A Family Biodiversity Discovery Notebook, a take-home booklet, a brochure format for host institutions to use highlighting local events, among others. Complementary materials linking the exhibit to formal education activities include Educator's Info, and Windows on the Wild Biodiversity Educational Materials, as well as information about workshop and institutes.
The Hudson River Museum (HRM) will develop Hudson Riverama: An Interactive, Long-term Exhibition for Families and School Children. This will be a 2000 sq. ft. exhibit and will take the form of a trip along the Hudson River. Part I, "The Journey," will introduce seven distinct river environments from Lake Tear in the Clouds to the New York Harbor. Part II, "River People," will present human occupations and activities that are related to the river such as a shad fisherman, a municipal planner, a sewage treatment worker, and an environmental educator. The exhibit will present four fundamental, interrelated environmental concepts: ecosystems, habitats, adaptation, and human impact on the environment. Learners will immerse themselves in a habitat by "becoming" Hudson River animals and by role playing field guides, urban planners, etc. National science standards will provide a framework for the exhibit and complementary educational activities. The complementary materials will include pre- and post-visit materials for use by teachers and their students. These will include visual, auditory, tactile and kinesthetic activities that will connect the science education requirements with the exhibit. Information about the exhibit will be broadly disseminated and it is expected that other similar museums will emulate this approach. The exhibit is scheduled to open in January, 2001.
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TEAM MEMBERS:
Philip VerreCatherine Shiga-Gattullo
Travelers and Hitchhikers: Links from Land to Sea is a 5,000 sq. ft. exhibit which will be housed at the New England Aquarium, with two additional 1,200-4,800 sq. ft. modules produced for exhibition at participating consortium and partnering venues. The exhibit will invite visitors to "travel" with sea turtles, frogs, and fish as they tell their stories of journeys through an interconnected mosaic of terrestrial, freshwater, and marine habitats. A fourth module will use aliens, or introduced exotic species, to illustrate the disruption caused when humans make inappropriate connections across habitats. The underlying theme and message for the visitor is the connection between aquatic biodiversity and their own everyday lives. The animals and the four (4) modules have been chosen to emphasize a different aspect of these interconnections among rivers, land, and sea. The traveling version can either stand alone as one (1) module telling one story or be installed with all four (4) in combination. Sea turtles will emphasize land to sea, the frogs from water to land, and the immersive environment of the fish will allow the visitor to experience the physical connections from stream to sea. Finally, the introduced species module will illustrate how ecosystems can become fragile and broken due to human action. It is expected that over 2,000,000 visitors will be informed of aquatic biodiversity through this exhibit. In addition, activity carts and educator resource kits will be produced to further enhance the message of biodiversity conservation to all audiences.
The Liberty Science Center, located across the Hudson River from the former World Trade Center, will develop, evaluate and install an 8,000 square foot, five-story permanent exhibition about the architectural design and engineering, physics, and urban-related environmental science of skyscrapers. The exhibit will use a vertical space that includes a view overlooking southern Manhatten, the former World Trade Center, and one of the most famous urban skylines in the world. The exhibition is organized around three basic theme areas and is balanced between the advantages and disadvantages of skyscrapers. Visitors enter the exhibit through SKYSCRAPER WORLD, an advance organizer that sets the stage for the exhibit and identifies possible wayfinding pathways through other areas. BUILDING THE BUILDING (second and third levels) addresses principles in the design and construction of skyscrapers, while HABITAT AND IMPACT (fourth level) describes patterns of adaptation in the ecosystems created by skyscrapers. An outdoor observation deck (fifth level) facing the Manhattan skyline and the former World Trade Center, provides the opportunity for skyline programming. What is a Rooftop, Rooftop Garden, and Skyline Clock, assisted by binocular telescopes for observing detail, are interactive programs that use the skyline as a teaching tool. Taking advantage of the dramatic skyline seen from the Science Center, the project will document changing public attitudes about skyscrapers and analyze patterns of visitor traffic and wayfinding in a five-story exhibition tower. The exhibit is supported by mediated public programs in LSC and by experiences for school audiences, both at LSC and in local schools. Although "Skyscraper" is primarily an informal learning experience, it has significant linkages to formal in-school programs.