The Marine Discovery Center, a new, interactive 16,000 sq. ft. exhibition space will replace Feiro Marine Life Center’s existing 40-year-old facility. The planning of this accessible exhibition experience will prioritize engaging visitor connections to the ocean environment by improving scientific literacy skills, increasing awareness of historical and recent regional Tribal knowledge, encouraging stewardship actions in the marine environment, and developing deeper understandings of important local species. The Marine Discovery Center is a joint venture of Feiro Marine Life Center, the National Oceanic and Atmospheric Administration (NOAA)’s Olympic Coast National Marine Sanctuary, and Olympic Coast National Marine Sanctuary Foundation.
Monroe County’s Seneca Park Zoo will modernize the guest experience in the zoo’s Animal Hospital to increase accessibility and promote visitor engagement. The project will address existing barriers to visitor participation and engagement by updating the educational graphics and incorporating new technology into the exhibit to create a multisensory experience that engages visitors of all education levels, interests, and abilities. The modernized Animal Hospital will benefit the zoo’s 400,000 annual visitors and help accomplish its strategic goals of compelling storytelling and providing exceptional educational experiences to inspire conservation action.
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit, which concluded in summer 2018. The updated exhibition sought to enhance families’ connections to nature and inspire them to become better bird neighbors, in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted formative and summative evaluation in spring and summer 2018. The
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit. This effort seeks to enhance families’ connections to nature and inspire them to become better bird neighbors, which is in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted a formative evaluation. Formative evaluation was framed by an overarching question: does Wings of the World
The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
This analysis of visitors’ experience of the "Congo Gorilla Forest" exhibition at the Wildlife Conservation Society’s Bronx Zoo was commissioned to investigate how this 15 year old exhibition is perceived by visitors, and if things have changed since an original summative evaluation in 1999-2000. Questions of particular interest were: 1. Have the characteristics of visitors seeing this exhibition changed? Has awareness or interest in environmental concepts changed? 2. Is the exhibition still appealing to visitors? 3. Are exhibit components such as the film and Conservation Choices Computers
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a
"In the past several years, New England Aquarium (NEAq) renewed all exhibits, built new additions, and made substantive efforts to restructure its interpretation strategies to transform the visitor experience. With support from the Institute of Museum and Library Services (IMLS) grant #MA-06-12-0143-12, the Aquarium embarked on A New Strategy for Visitor Engagement: Interpreting our Mission for a Changing World. From fall 2012 through summer 2014, NEAq developed, implemented, and evaluated a comprehensive approach to increasing the capacity of front-line staff and interpreters to engage with
The four New England museums of the Environmental Exhibit Lab (EEC) set out in the Fall of 2011 to create a replicable model of collaborative professional development for small museums. The project, Exhibit Lab (sometimes called “EEC 2”), was funded by a 3-year grant from the Institute of Museum and Library Services [2011 21st Century Museum Professionals Program; IMLS Log Number: MP-00-11-0049-11]. At small institutions, impending deadlines, budget and staffing limitations, and professional isolation all too often get in the way of true innovation. The goal of Exhibit Lab was to help staff
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TEAM MEMBERS:
Betsy LoringAlexander GoldowskyDenise LeBlancJulie SilvermanLucia StancioffChris Sullivan