In this paper, Jeff Bonner of the St. Louis Science Center discusses the merits of formal versus naturalistic evaluation within the museum context. Bonner also presents the approach and findings of a two-part study designed to compare the results of these two evaluation approaches. They compared the the results of a formal analysis of the holding power, ease of use, readability of text, and overall enjoyability of nine exhibits with a naturalistic study focused on how one volunteer, two part-time employees and a staff supervisor viewed the same exhibits.
This paper discusses four years of visitor evaluation the Anniston Museum of Natural History. It includes an overview of the evaluation program including the collaboration between the museum and the Psychology Institute at Jacksonville State University, varying views of evaluation design, and recent research projects and findings.
This paper discusses the methodologies, key findings, and implications of a research project that examined the effectiveness of exhibits for making children understand scientific concepts. The two-part study was conducted at Nehru Science Centre (Bombay, India).
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TEAM MEMBERS:
Vijay JavlekarVisitor Studies Association
In this paper, Douglas Hoy of the National Museum of Natural Sciences the impact of new admission fee guidelines from a comprehensive study commissioned by the Canadian government. Hoy presents an overview of the new fees program enacted in June 1988 and its influence on museum attendance throughout Canada.
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Douglas Hoy
resourceresearchProfessional Development, Conferences, and Networks
This paper provides an overview of the Audience Research Consortium of Toronto, comprised of the Art Gallery of Ontario, the Metropolitan Toronto Zoo, the Ontario Science Center and the Royal Ontario Museum. These groups have a shared vision of attracting a larger and more diverse audience-one that includes nontraditional and multicultural groups. This paper outlines how this group developed, acquired funding, hired a consulting group, and created a proposal and research plan. Preliminary findings are also briefly summarized.
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Art Gallery of OntarioRoyal Ontario MuseumOntario Science CentreMetropolitan Toronto ZooWoods Gordon Management Consultants
This article summates findings from research at the Museum National d'Histoire Naturelle that evaluated and compared visitor behavior in the gardens, main galleries and two temporary exhibits.
This is an abstract of Barbara J. Soren's 1990 Ph.D. Dissertation at Toronto University. Soren used an interpretive approach to understand the educational function of museums in curriculum-making terms. Soren conducted research at three informal sites in Ontario and found that planning for public education has features typical of a formal. curriculum-making process.
In this brief article, Ruth Freeman summarizes a report of ongoing evaluation efforts of the effectiveness of the Discovery Gallery at the Royal Ontario Museum.
In this article, Jacksonville State University researchers define and analyze the "immersion" visitor experience. The researchers present preliminary findings from a study that attempted to explore some of the dimensions of this visitor experience of immersion. Subjects in this study were 241 visitors to the Anniston Museum of Natural History in Anniston, Alabama.
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TEAM MEMBERS:
Stephen BitgoodElizabeth EllingsenDonald Patterson
In this article, University of Wisconsin-Milwaukee researchers Dawn D' Amico and Wendy Pokorny discuss findings from their study that investigated the impact of a museum visit on preconceived notions of scientific explanation. D' Amico and Pokorny found that visitors' preconceptions were unlikely to change as a result of viewing exhibits.
In this article, Mark St. John of Inverness Research Associates offers new metaphors for thinking about assessment in informal settings. These metaphors relate to architecture, criticism, investigative journalism, anthropology/geography, product evaluation, narrative (storytelling), committee hearings, marketing, and cognitive science.
In this article, Harris Shettel presents a rebuttal to Mark St. John's paper, "New Metaphors for Carrying Out Evaluations in the Science Museum Setting." Shettel does not see value in substituting metaphors as suggested by St. John and does not believe the field of evaluation and visitor research is fundamentally flawed.
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TEAM MEMBERS:
Visitor Studies AssociationHarris Shettel