In this article, Jennifer B.J. Cave discusses methods and findings from an audience research project completed for use both the strategic planning process and the design concept of a new Children's Museum, part of the Canadian Museum of Civilization complex in Ontario.
In this article, Linda Snow Dockser, evaluator at the Please Touch Museum for Children, discusses research methods and findings from an evaluation of its "Play: Past, Present, and Future" exhibit. Researchers evaluated how the exhibit theme was interpreted and personalized by the audience and the extent to which the exhibit encouraged adult/child interaction.
In this article, Patricia A. McNamara answers questions about using formative evaluation to develop exhibits, based on nearly ten years of experience at the Science Museum of Virginia. McNamara discusses beginning the formative evaluation process, selecting staff, setting goals, building prototype exhibits, working with visitors, using visitor data to make exhibit design decisions, and securing support from top-level management.
In this article, D.D. Hilke of the Smithsonian Institution discusses strategies family visitors use in exploring exhibitions. Hilke cites evidence from studies which family groups through exhibition halls in a large natural history museum.
In this article, Donald Patterson and Stephen Bitgood outline principles of exhibit design, which describe the relationship between visitor behavior and the characteristics of the exhibit environment. These principles include exhibit design factors (size, motion, aesthetic factors, novelty or rarity, sensory factors, interactive factors, and triangulation), visitor factors (visitor participation, object satiation, special interests, demographic factors, and other psychological factors), and architectural factors (visibility, proximity of animal/object, realism of exhibit area, and sensory
In this article, Christopher J. Reich of the Anniston Museum of Natural History discusses visitor evaluation from the perspective of a museum director. Reich identifies and explains three obstacles that get in the way of visitor studies at institutions: the lack of time, lack of money, and threatening nature of evaluation.
The St. Louis Science Center is a major metropolitan science museum serving a population of 2.3 million people. One year ago they moved into a new facility at a new location and attendance at the museum has tripled, reaching 600,00 visitors this past year. The center will develop a "Science Playground" in order to teach basic science principles and process through a series of 45 outdoor participatory exhibitions around the major areas of motion, energy, light, sound and the natural environment. The physics of motion will be explored through exhibits such as a friction slide, lunar gravity swing, double-axis human pendulum, etc. Energy exhibits will provide experiences with watermills and water power, fulcrum leverage and solar energy. Light exploration includes a solar column, prisms and rainbows, soundwheel and whisper discs. A weather station will have a rain gauge, anemometer, a variety of barometers, etc. This contemporary playground concept was developed as a response to limitations of indoor facilities and to extend use of outdoor space in a creative manner. The exhibit will be a model for extending science learning opportunities for schools, parks, other science museums and similar institutions. The center surveyed 31 science centers, 82 parks and 85 school districts to gauge interest in use of science playground exhibits, and found a clear interest in this type of project by all sectors surveyed. Exhibit designs will be published and furnished at cost to any facility wishing to replicate all or any part of the exhibition.
This research project is a follow-up to previous research on the persistence of high ability minority youth in college programs for mathematics, science, engineering, premedicine and predentistry. The earlier research used data retrieved from the 1985 College Board files for 5,602 students with SAT mathematical scores of 550 or above. All were minority students except for a comparison sample of 404 White students. In 1987, a first follow-up was conducted. 61 percent of the non-Asian American minority students had enrolled in college and were majoring in MSE fields in comparison with 55 percent of the White students and 70 percent for the Asian American students. In the current phase of this research, the original sample will be resurveyed, five years after high school graduation. A subsample will be interviewed in-depth. The major goal of this phase will be to answer three critical questions: which sample members are still studying or employed in MSE fields, what are their unique characteristics, and what are the theoretical and national policy implications of the results. This project is jointly supported by the Studies and Analysis and the Research in Teaching and Learning Programs.
The middle-school and high-school years are a period of change and crystalization in terms of life goals, disciplinary and course preferences, and social and political attitudes. The literature provides a number of cross-sectional descriptions and models concerning cognitive and attitudinal development during adolescence and young adulthood, but there are no longitudinal data available to study these processes. The proposed longitudinal study will examine the (1) development of interest in science and mathematics, (2) the growth of scientific literacy, (3) the development of attentiveness to science and technology issues, and (4) the attraction to careers in science and engineering among two national cohorts of adolescents and young adults. One cohort will begin with a national sample of 3,000 seventh graders and follow them through the 10th grade. The second cohort will begin with a national sample of 3,000 10th graders and follow them for the next four years through the first full year after high school. Data will be collected from students, teachers, counselors, principals, and parents. A purposive sample of two or three school districts with exemplary elementary school science and mathematics education programs will be selected and comparable data will be collected in these districts. The analysis will consist of a series of expanding multivariate developmental models that will seek to understand cognitive and attitudinal growth and change in the context of family, school, and peer influences. Each wave of data collection will provide an opportunity to examine cognitive and attitudinal change measures in an increasingly rich context of previous measures. Periodic reports will be issued with each cycle of data collection and the data will be made available to other scholars on a timely basis. The first phase of the project, being funded at this time, provides approximately 15 months for instrument development and pilot testing, for sample selection, for monitor selection and training, and for working with the research advisory committee.
The Association of Science-Technology Centers, representing some 170 science museums, receives regular requests for information on the status of science museums, their education programs, exhibits and other activities. To respond to this need, the organization will collect and analyze data on the status and activities of both member and non-member science museums. The material will be published as three reports and made available on computer disks for further study. The information is particularly useful to communities considering new museums, and to trustees and contributors to current museums and others who have an interest in the priorities and policies of education and exhibits programs. The project will be assisted by an advisory committee and Dr. Sue Smock, Director of the Center for Urban Studies, Wayne State University.
Maryland Instructional Television, in conjunction with the National Science Teachers Association, will use the expertise of scientists and educators and the medium of television to create an exciting science video series for children ages four through seven. The activities of the project include the identification of content, design of instructional video and ancillary print materials, and formative evaluation. Fifteen video programs will be developed, each containing two or three separate sub-programs. These will be supplemented by teacher and parent guides which will suggest activities designed to expand upon the material covered in the program. The series content and materials will explore everyday events in the lives of young children and will integrate science and mathematics concepts, skills and application into a variety of curricular areas. The companion activities will make use of objects already in the child's world or easily accessible in the home. This project is funded jointly with the Instructional Materials Development Program.
READING RAINBOW is a multi-part PBS children's television series that encourages children ages five through nine to read good books. The program format involves book reviews through narration and illustration with an overall program theme set by a lead book. With support from NSF they have produced and aired five half hour programs devoted to science books and science topics as part of the READING RAINBOW series. The present proposal will add an additional eight programs that focus on scientific themes over the next four seasons of the program, demonstrating to children how science is integrated into all aspects of their lives and encouraging them to read science books. The series utilizes a thorough system of book and program topic review before material is selected for each program. Scientists, educators, librarians, teachers, parents, and children evaluate candidate books for interest, appropriateness, readability, and suitability for television treatment. READING RAINBOW programs are evaluated for effectiveness after they are produced to provide feedback for future programs. The resulting programs are having a substantial effect on home, school, and library. Booksellers are reporting dramatic increases in sales of reviewed books; librarians greatly increased requests for and use of materials. Recent READING RAINBOW book reviews have led to new covers and new marketing programs for books, and teachers are using materials during the school year following summer broadcast. Publishers, seeing an increased market for books for young children, are encouraging new work by authors and illustrators. A $750,000 award over three years is recommended: $250,000 for FY 87, and additional amounts of $250,000 in FY 88 and $250,000 in FY 89.
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TEAM MEMBERS:
Twila LiggettStephen LenzenJack McBride