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resource project Media and Technology
This project is developing and implementing a strong environmental literacy and science education program to accompany NOAA's Science on a Sphere (SOS) at The National Maritime Center's Nauticus museum. The program will use the SOS as a focal point to support learning about global oceanic and atmospheric circulations and their effect on local environments. The team is creating real-time global displays of environmental phenomena for the SOS from the expansive University of Wisconsin environmental satellite database. Computer visualization systems and user-driven interactive displays will allow viewers to move from global scale to regional and local scale in order to explore specific features of the phenomena being visualized and to understand them in greater detail. The displays will be integrated with high quality education materials that are aligned with national standards and specifically address the NOAA Education Strategic Plan. The teaming of the University of Wisconsin, Hampton University, and the National Maritime Center offers the opportunity to expose students from ethnic minority groups to various NOAA career paths and help produce graduates with solid technical backgrounds.
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TEAM MEMBERS: Steven Ackerman John Anderson
resource project Media and Technology
The Orlando Science Center has assembled a project team to create a unique environmental science learning tool: THE GLOBAL DECISION ROOM. Founded on, and enhancing, the Science On a Sphere (SOS) digital globe, the Global Decision Room is an interactive theatre that puts visitors in the role of being decision makers on behalf of the behavior of large populations on the planet. The results of global decisions relating to the environment are seen played out on SOS. The interactive strategy that is created for the Global Decision Room will be flexible and well integrated into the SOS software platform, making it possible to design other educational story scenarios that can use the same system. The Global Decision Room is designed as a multi-use, high impact, exciting content delivery platform. This proposal is based on a well developed initial educational premise, but the resulting construction of the Global Decision Room will be the perfect environment for other educational topics of interest to NOAA s outreach strategy. As new datasets become available in the future, new interactive stories will be developed for the Global Decision Room. The Orlando project brings with it significant additional funding from the Department of Education, the Department of Energy, the Orlando Utilities Commission, and the Florida Hydrogen Initiative, which will greatly leverage the funding from NOAA. Partners in the project include a strong technical team from the University of Central Florida and the Florida Solar Energy Center, interactive digital media experts from the Institute for Simulation and Training, the creative design team "i.d.e.a.s." located at Disney-MGM Studios, and the XhibitNet interactive multimedia design team.
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TEAM MEMBERS: Brian Tonner
resource research Media and Technology
One can no longer rely on the presumption that scientists comply with the Mertonian value of disinterest and assume that they always tell the truth when spreading the results of their research projects. This can be rightly considered as the gist of the four-page report submitted to the board of the American journal Science by the committee chaired by the chemist John Brauman, from the Stanford University, and comprising three members from the Senior Editorial Board of the same journal, two eminent biologists specialised in stem cell research and a top editor from the other major general press
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
In recent years, courses, events and incentive programs for scientific journalism and the divulgation of science have proliferated in Brazil. Part of this context is “Sunday is science day, history of a supplement from the post-war years”, a book published this year that is based on the Master’s degree research of Bernardo Esteves, a journalist specialized in science.
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TEAM MEMBERS: Marta Kanashiro
resource research Media and Technology
When thinking about this contribution, an homage to John Ziman, one question occurred to me repeatedly: what would John have made of the European Research Council? Here is a newly established institution with the sole objective to fund ‘frontier research’ at EU level, based exclusively on scientific excellence and subject to pan-European competition of the best researchers. Would he have interpreted it as a vindication of academic science as a culture, a deliberate turning away from ‘post-academic science’ or even of overcoming it? Or, would he have seen it as the establishment of a small
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TEAM MEMBERS: Helga Nowotny
resource research Media and Technology
It’s hard to be a science journalist these days. Still tired because of the “Long night of Science“ (probably the 6th during this summer) he or she is informed about the next “Children’s University days” and another “girls day” coming soon – alongside the daily zapping through the 50 press releases of the informationsdienst wissenschaft (are there really 50 newsworthy things happening every day in the labs of every European country?), not to speak of the dozens of press packages and glossy brochures of the pharmaceutical industry as well as the test kits of new products like a tongue cleaner
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TEAM MEMBERS: Holger Wormer
resource research Media and Technology
If Europe is to become a knowledge–based economy knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.
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TEAM MEMBERS: Peter Green
resource research Media and Technology
An informal, online survey of 1,059 reporters and public information officers, conducted this year by EurekAlert! (www.eurekalert.org), the science-news Web service of the American Association for the Advancement of Science (AAAS), seems to confirm key challenges associated with communicating science in a post-print, increasingly multi-media-focused era. As many newspapers in the United States, the United Kingdom, and other regions continue to down-size, reporters still covering science and technology say they increasingly need good-quality images, as well as rapid access to researchers
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TEAM MEMBERS: Ginger Pinholster Catherine O'Malley
resource research Media and Technology
In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.
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TEAM MEMBERS: Mauro Scanu
resource research Media and Technology
Science information professionals need to make choices through which media they want to communicate with the public. In reaching large audiences outside the domain of formal diffusion of knowledge, the choice may be between the old medium television and the new medium Internet. It seems that general scientific research is focused more and more on the Internet as a favorite means for information exchange and that the old mass medium television plays only a minor role. But when we look at (1) how the public spends their leisure time on television and the Internet, (2) how effective these media
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TEAM MEMBERS: Cees Koolstra Mark Bos Ivar Vermeulen
resource research Media and Technology
The Royal Society published in late June a report entitled «Science Communication. Survey of factors affecting science communication by scientists and engineers». It is an in-depth survey on the communication addressed to non-specialist audiences that was carried out interviewing a wide and representative sample of UK scientists and engineers.
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
The many facets of fundamentalism. There has been much talk about fundamentalism of late. While most people's thought on the topic go to the 9/11 attacks against the United States, or to the ongoing war in Iraq, fundamentalism is affecting science and its relationship to society in a way that may have dire long-term consequences. Of course, religious fundamentalism has always had a history of antagonism with science, and – before the birth of modern science – with philosophy, the age-old vehicle of the human attempt to exercise critical thinking and rationality to solve problems and pursue
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TEAM MEMBERS: Massimo Pigliucci