Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
The American Museum of Natural History, in association with several NOAA entities, will be creating a suite of media products employing visualization of Earth-observation data as well as associated professional development programs to expand educational experiences in informal science institutions nationwide. Interactive versions of the visualizations will also be disseminated via the AMNH website. Visualization assets will be distributed to NOAA for utilization on climate.gov and Science on a Sphere. The creation of training programs and educational materials for informal education professionals will enhance the experience and efficacy of the data visualizations as tools to understand and build stewardship of Earth systems.
This poster was presented at the 2010 Association of Science-Technology Centers Annual Conference. The Saint Louis Science Center is a partner in Washington University's Cognitive, Computational, and Systems Neuroscience interdisciplinary graduate program funded by the NSF-IGERT (Integrative Graduate Education and Research Traineeship) flagship training program for PhD scientists and engineers.
This Integrative Graduate Education and Research Training (IGERT) award supports the establishment of an interdisciplinary graduate training program in Cognitive, Computational, and Systems Neuroscience at Washington University in Saint Louis. Understanding how the brain works under normal circumstances and how it fails are among the most important problems in science. The purpose of this program is to train a new generation of systems-level neuroscientists who will combine experimental and computational approaches from the fields of psychology, neurobiology, and engineering to study brain function in unique ways. Students will participate in a five-course core curriculum that provides a broad base of knowledge in each of the core disciplines, and culminates in a pair of highly integrative and interactive courses that emphasize critical thinking and analysis skills, as well as practical skills for developing interdisciplinary research projects. This program also includes workshops aimed at developing the personal and professional skills that students need to become successful independent investigators and educators, as well as outreach programs aimed at communicating the goals and promise of integrative neuroscience to the general public. This training program will be tightly coupled to a new research focus involving neuro-imaging in nonhuman primates. By building upon existing strengths at Washington University, this research and training initiative will provide critical new insights into how the non-invasive measurements of brain function that are available in humans (e.g. from functional MRI) are related to the underlying activity patterns in neuronal circuits of the brain. IGERT is an NSF-wide program intended to meet the challenges of educating U.S. Ph.D. scientists and engineers with the interdisciplinary background, deep knowledge in a chosen discipline, and the technical, professional, and personal skills needed for the career demands of the future. The program is intended to catalyze a cultural change in graduate education by establishing innovative new models for graduate education and training in a fertile environment for collaborative research that transcends traditional disciplinary boundaries.
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TEAM MEMBERS:
Kurt ThoroughmanGregory DeAngelisRandy BucknerSteven PetersenDora Angelaki
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them.
For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
Luckily enough, more democracy is always called for. Even in countries that can truly be described as democratic. And democracy (which is a constant reference in these pages) is increasingly related to knowledge, be it about whether growing GMOs, starting nuclear energy production or allowing the choice of a child’s gender through IVF techniques. The need to make democratic decisions on controversial issues, which increasingly imply scientific and technological knowledge, comes from the bottom, as citizens voice – sometimes even vehemently – the desire to express themselves.
Guglielmo Maglio is Manager of Exhibitions at the science centre “Città della Scienza” of Naples. With “Città della Scienza” he took part in the creation of “Decide”, which he appreciates for its ability to create an informal atmosphere favouring discussion. As concerns the involvement of scientists and policy-makers in the debate, though desirable, it sometimes may influence negatively the spontaneity of the debate among non-experts. In the participants, the main differences can be ascribed to personal experience, rather than to other factors such as age, nationality or social groups. Though
Frank Burnet, now an independent consultant, was the director of the unit of Science Communication at the University of the West of England, and his work and research experience has mainly focused on the communication relation between science and society. In addition, Frank contributed to the development of the project “Meet the Gene Machine”, a discussion format concerning topical science issues. The positive aspect of participation games is the increase in the participants’ awareness of important issues, provided that the game experience is followed by structured discussion. In this case a
Sally Duensing previously worked at the Exploratorium in San Francisco and is now based in London where she carries out research on science communication. In this interview, she tells about her experience as an evaluator of the Decide project, one of the most successful discussion games ever designed. Years after its creation, Decide is still used nearly all over the world. Its main strong point is that it allows to grasp the standpoint of the others and, at the same time, to express your own standpoint in a mutual exchange of experience; in addition, the interface and the game rules allow to
Museums have a great potential to facilitate the political engagement of citizens, intended not in the sense of taking part to the “party politics”, but as full participation in the systems that define and shape society.
This is an efficacy study through which the Denver Museum of Nature and Science, the Denver Zoo, the Denver Botanic Gardens, and three of Denver's urban school districts join efforts to determine if partnerships among formal and informal organizations demonstrate an appropriate infrastructure for improving science literacy among urban middle school science students. The Metropolitan Denver Urban Advantage (UA Denver) program is used for this purpose. This program consists of three design elements: (a) student-driven investigations, (b) STEM-related content, and (c) alignment of schools and informal science education institutions; and six major components: (a) professional development for teachers, (b) classroom materials and resources, (c) access to science-rich organizations, (d) outreach to families, (e) capacity building and sustainability, and (e) program assessment and student learning. Three research questions guide the study: (1) How does the participation in the program affect students' science knowledge, skills, and attitudes toward science relative to comparison groups of students? (2) How does the participation in the program affect teachers' science knowledge, skills, and abilities relative to comparison groups of teachers? and (3) How do families' participation in the program affect their engagement in and support for their children's science learning and aspirations relative to comparison families?
The study's guiding hypothesis is that the UA Denver program should improve science literacy in urban middle school students measured by (a) students' increased understanding of science, as reflected in their science investigations or "exit projects"; (b) teachers' increased understanding of science and their ability to support students in their exit projects, as documented by classroom observations, observations of professional development activities, and surveys; and (c) school groups' and families' increased visits to participating science-based institutions, through surveys. The study employs an experimental research design. Schools are randomly assigned to either intervention or comparison groups and classrooms will be the units of analysis. Power analysis recommended a sample of 18 intervention and 18 comparison middle schools, with approximately 72 seventh grade science teachers, over 5,000 students, and 12,000 individual parents in order to detect differences among intervention and comparison groups. To answer the three research questions, data gathering strategies include: (a) students' standardized test scores from the Colorado Student Assessment Program, (b) students' pre-post science learning assessment using the Northwest Evaluation Association's Measures for Academic Progress (science), (c) students' pre-post science aspirations and goals using the Modified Attitude Toward Science Inventory, (d) teachers' fidelity of implementation using the Teaching Science as Inquiry instrument, and (e) classroom interactions using the Science Teacher Inquiry Rubric, and the Reformed Teaching Observation protocol. To interpret the main three levels of data (students, nested in teachers, nested within schools), hierarchical linear modeling (HLM), including HLM6 application, are utilized. An advisory board, including experts in research methodologies, science, informal science education, assessment, and measurement oversees the progress of the study and provides guidance to the research team. An external evaluator assesses both formative and summative aspects of the evaluation component of the scope of work.
The key outcome of the study is a research-informed and field-tested intervention implemented under specific conditions for enhancing middle school science learning and teaching, and supported by partnerships between formal and informal organizations.