I intend to begin my presentation by providing an overview of what, actually, is a business model, followed by a focus on one aspect of that model, business strategies. The following is excerpted from my forthcoming book on new business models for museums (AltaMira Press).
This report presents the findings of the summative evaluation of the Science Museum of Minnesota’s Big Back Yard (BBY), with a specific focus on Earthscapes Miniature Golf. Mary McEathron, Amy Grack, and Stacey Grimes, graduate students in the Evaluation Studies program at the University of Minnesota, carried out the evaluation during the summer of 2004. The purposes of the evaluation were to understand visitors’ experiences in the Big Back Yard and the quality of awareness or understanding acquired as a result of that experience. The evaluation was conducted to answer the following evaluation
In this paper, I address some of the unique challenges of studies of learning in museums through a microanalytic case study of meaning-making among a group of youth and a curator. Through an examination of youths' forms of participation in one exhibit, I illustrate local meaning making achieved through multiple modalities - by doing, talking, and the manipulation of the exhibit. In turn, I show how multiple on-going dialogues come to interact and constitute talk and action at the science exhibit underlining the idiosyncratic nature of meaning-making. While the dialogue examined in this paper
Thomas Kuhn's notion of a disciplinary matrix provides a useful framework for investigating the growth of research on family learning in and from museums over the last decade. To track the emergence of this disciplinary matrix we consider three issues. First are shifting theoretical perspectives that result in new shared language, beliefs, values, understandings, and assumptions about what counts as family learning. Second are realigning methodologies, driven by underlying disciplinary assumptions about how research in this arena is best conducted, what questions should be addressed, and
Science museum staff face a constructivist dilemma as they design their public spaces: the exhibits should facilitate science learning, yet they also need to support a diverse visiting public in making their own personal choices about where to attend, what to do, and how to interpret their interactions. To be effective as teaching tools, exhibits need to be highly intrinsically motivating at every step of an interaction in order to sustain involvement by an audience who views their visit primarily as a leisure activity. Given these challenges, it is vital to support the design process with a
This report is intended to take stock of the UK’s national museums and galleries (those which are members of the National Museums Directors’ Conference) and to assess their place within the wider social and economic framework of society. In doing so, efforts are made to address a number of issues, including the Government’s approach to museums and galleries; the economic impact of the NMDC institutions; creativity and innovation; civic engagement and, finally, an analysis of the state of the sector. Two other reports are to be published by NMDC, considering other aspects of museum and gallery
This paper describes a 2002 study conducted by Steve Tokar that was the first of its kind to evaluate universal design practice among North American museums with hands-on science exhibits. Tokar investigated the following questions: (1) For which audiences do museum exhibit professionals think their exhibitions are accessible?; (2) What is the current level of institutional commitment to creating exhibits that are universally designed and accessible for visitors with disabilities?; (3) Which areas need improvement?; and (4) Where have we succeeded? Evaluation methodologies, key findings, and
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Steve TokarVisitor Studies Association
This project was an early example of STEAM (Science, Technology, Engineering, Art, Math) and was produced for the 2004 BLD Studios art exhibition, Time Machines, in Columbus, OH. This project included a chair and a desk made of drawers, on top of which was a audio/video work station where visitors sat and interacted with the technology by using the headphones and listening to one tape deck for instructions and then listening to music on the other while watching the TV screen with special HyperSpeks(tm). There was also a panel of photos above the TV designed to simulate time travel. The instructions explained the purpose of the exhibit and how to use the TV to tune into various channels to pick-up a variety of video static on empty UHF frequencies. The music was designed to put the visitor into a certain frame of mind. It was futuristic sounding and created using DEMI sampling, a proprietary sampling technique also created by Marshall Barnes. The intent was to set the mood. Training Session was supposed to simulate training prospective transdimensional travelers in the cognitive exercises required to deal with the psychological rigors of time/parallel universe travel. The HyperSpeks(tm) allowed the visitors to search for various shapes in the TV static on a number of selcted channels which would resemble such cosmological constructs as black holes and wormholes. The static was live and not prerecorded and so the interaction on all levels was live and in real time. Visitors were to write their observations down on paper which was provided via a note pad and pen at the exhibit. In this way, a record of their experiences existed for subsequent visitors to review. The visitors were also told to view the photo panel, which consisted of pictures taken in 1977, but not developed until 2004. As a result, the pictures were somewhat faded and all tinted pink, however, when the visitors viewed them with the HyperSpeks(tm) they appeared not only normal color, but almost as if the scenes they depicted were views outside a window. Thus, the visitor was able to travel optically back in time and see the images the way they looked when they were originally photographed.
This paper presents two perspectives that the author believes will contribute to an enhanced ability to describe and understand learning from museums. Arguably, a major strength of the past decade of research on learning from museums has been the description and investigation of many of the myriad factors that appear to influence learning from museums. However, though we now understand the factors, we do not yet know how to consider them holistically. We do not conduct research as if all these variables were important. In addition, we have not sufficiently incorporated scope and scale into our
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Institute for Learning InnovationJohn H Falk
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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Jeff HaywardScience Museum of MinnesotaJolene Hart
This study is the first phase of a two-part summative evaluation of a National Science Foundation-funded research/development project to investigate the development of exhibits that elicit active prolonged engagement (APE) among casual museum visitors. Naturalistic methodology was used to frame the research. Methods included unobtrusive observations, depth interviews, and tracking-and-timing. Forty-six unobtrusive observations and 35 related depth interviews were conducted on site at the Exploratorium from August 5 through 10, 2003. After all observations/interviews had been completed
Going APE! is a National Science Foundation-funded research/development project to investigate how to develop Exploratorium exhibits that elicit active prolonged engagement (APE) among casual museum visitors. As part of this research/development process, Selinda Research Associates, Inc. (SRA) conducted a summative evaluation to assess how and to what extent the exhibit units developed by the Exploratorium team were in fact APE exhibits. This report is the second of two distinct phases of the summative evaluation study. The first phase of the summative evaluation compared visitor engagement at