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resource evaluation Media and Technology
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS: Robert Russell Jeff Kline Jose Aponte Isabel Benemelis Javier Sierra
resource project Public Programs
The Franklin Institute and the Girl Scouts of the USA will develop, implement, and evaluate "Girls at the Center," a family outreach program that will foster girl-centered, learning within the context of the family. Partnerships will be promoted between local science and technology centers and Girl Scout Councils. It is a multi- component program that will increase girls' and their families' understanding of and interest in basic science principles and processes. Consisting of a series of family-oriented activities that coincide with the school year, science/technology centers will serve as the hosts. These museum-based activities will be supplemented by home-based activities. The activities will follow the constructivist theory of education and will cover a broad menu of scientific disciplines including ecology, energy, and human physiology as well as science careers opportunities. They will be linked to the requirements for the Girl Scout recognition (badges) program. It is building on the success of a previously NSF funded project "National Science Partnerships for Girls Scout Councils and Museum" and is expected to reach 75,050 girls and 112,575 adults in 25 sites across the US during the funding period. It will be institutionalized and will continue to operate in those sites as well as expand to other sites after the NSF-funded period.
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TEAM MEMBERS: Dale McCreedy Harriet Mosatche
resource project Media and Technology
National Public Radio will produce and distribute a weekly, one-hour program entitled, "Weekly Edition: Science, The Environment, and Technology," which consists of a compilation of the best science stories aired during the previous week on "Morning Edition," "All Things Considered," and "Weekly Edition." Each program will be varied, looking back at the week in science and reviewing main stories. The hour format also will enable the producers to go into greater depth than was done in the daily coverage. They will expand the news pieces with additional interviews and/or out-takes reporters were unable to use on the daily programs. As part of the NPR outreach program, the project will develop "Weekly Science" on "Kids Connection (Science Friday)" as part of the World Wide Web. Each week, that week's program as well as additional science information and bibliographies will be entered on the "Science Friday" homepage. The PI and executive producer for the series will be Anne Gudenkauf, Senior Editor at NPR. Richard Harris and Joe Palca will host the series. Harris has been an on-air host for NPR produced summaries of congressional action on health reform and both have substituted for Ira Flatow on NPR'S TALK OF THE NATION: SCIENCE FRIDAY. The program producer will be Jane Greenhalgh.
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TEAM MEMBERS: Anne Gudenkauf
resource project Media and Technology
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye
resource project Public Programs
The Great Lakes Science Center plans to enhance an existing facility by adding the Great Lakes Situation Room. This addition makes innovative use of live theater techniques to provide interactive programming for the visiting audience. The Great Lakes Science Center is a relatively new addition to the Informal Science arena but the visitation has double the expected projections. The programs for the situation room are: Science and Information Technology Show; Great Lakes Data Quest; My Own House Data Quest; and Mathematics All Around Us. These new programs, linked to the Great Lakes Environment and exhibitions throughout the facility will further enable the visitor to actually learn about science, environment, and technology using a unique format and "state of the arts" tools made available by informational technology. This project will impact a large, diverse audience in the Great Lake's area and beyond. It has the potential for replication in other museums and science centers. The goals of this project are to enhance the visitor's experiences and learning while at the science center. The themes for the programs will explore some popular topics among the visiting audience. This is a three-year project that will quintuple the programming capacity of the theater, enhance its role in providing Informal Science Education, provide new active learning experiences and expand the center's capacity for accommodating larger audiences of families and school students. The cost sharing for this award is 66.5% of the projected total budget.
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TEAM MEMBERS: Pauline Fong
resource project Media and Technology
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS: Roberto Salazar Gilbert Sanchez Robert Russell
resource project Media and Technology
Jim Metzner Productions is developing a means to broaden and deepen the reach and impact of the "Pulse of the Planet," the short-format science and nature radio series that is currently carried on approximately 300 stations. The plans are to develop and broadcast a Spanish-language version of the series and to continue production and increase the carriage of the short-format programs. In addition to broadcast radio, the series also will be available in RealAudio on the National Geographic Web site, and the project has its own Web site.
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TEAM MEMBERS: Jim Metzner