The fields of science education and science communication are said to have developed as disparate fields of research and practice, operating based on somewhat different logics and premises about their audiences. As the two fields share many of the same goals, arguments have been made for a rapprochement between the two. Drawing inspiration from a historical debate between the scholars John Dewey and Walter Lippmann, the present article is a case-oriented theoretical contribution applying models from science education and science communication in relation to a current socio-scientific issue
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
This is the second installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LundrumSarah MohamadScott Burg
This is the first installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
Public acceptance of vaccination and Genetically Modified (GM) food is low and opposition is stiff. During two science festivals in France, we discussed in small groups the scientific evidence and current consensus on the benefits of vaccination and GM food safety. Our interventions reinforced people's positive opinions on vaccination and produced a drastic positive shift of GM food opinions. Despite the controversial nature of the topics discussed, there were very few cases of backfire effects among the 175 participants who volunteered. These results should encourage scientists to engage more
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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TEAM MEMBERS:
Yuko IkkataiAzusa MinamizakiKei KanoAtsushi InoueEuan McKayHiromi M. Yokoyama