GLOBAL WARMING: UNDERSTANDING THE FORECAST. American Museum of Natural History, New York, NY (May 15, 1992 - January 19, 1993); Museum of Natural History of Los Angeles County (April 3 - July 25, 1993); Carnegie Science Center, Pittsburgh, PA (September 24,1993 - February 13, 1994); Denver Museum of Natural History (November 24, 1994 - March 26, 1995); St. Louis Science Center (May 26 - October 15, 1995); National Museum of Natural History, Washington, DC (December 15, 1995 - May 5, 1996).
Ornithology is one of the few scientific disciplines to which amateurs can still make significant contributions. Whether they observe birds at a feeder, count birds for a national census, or conduct a simple experiment, their activities contribute greatly to our knowledge of birds. Furthermore, participants in bird study programs not only learn about birds, they also become more aware of environmental problems. The Cornell Laboratory of Ornithology exists to facilitate such amateur involvement and education. This proposal is aimed at strengthening our education programs and expanding them to include under-served audiences in the inner city. We propose to evaluate the extent to which our radio program, magazine, and Project FeederWatch appeal to various audiences and how effective these programs are at communicating information about birds and in stimulating involvement. Based on this evaluation, we will modify our programs, then evaluate them again. We are also proposing a brand-new volunteer-assisted data gathering program, which we call the National Science Experiment. In cooperation with other organizations, volunteers will look at the biology of pigeons in our cities, food preferences of winter birds across the United States, and the habitat requirements of neotropical migrant tanagers. The results of these studies will be of interest to both ornithologists and birders; furthermore, participants in the project will gain first-hand involvement with the process of science.
The Scientists Institute for Public Information (SIPI), a non profit organization of scientists and media professional that works to strengthen reporting of science, will organize annual briefings for television news directors and producers by leading scientists during the next three years. Each year 35- 50 local news directors from across the country will meet face- to-face with nationally prominent scientists for two days of discussions of leading stories in science, health and the environment. Science is underreported on commercial television, and this targeted intervention has a substantial opportunity to directly improve the quality and quantity of science reporting by America's television industry. SIPI's Media Resource Service has developed an international reputation for its provision of scientific and technical sources for journalists. The prototype TV News Director's Briefing, held March 10-12 1989, demonstrated in a practical way the potential of the project, reaching 35 key journalists from 17 states. The briefings will be attended by a geographically distributed group of professional scientists and journalists who are well supported in their discussions by extensive pre-meeting work by SIPI staff. Extensive news coverage of the topics discussed will take place and be documented by SIPI staff. A continuing evaluation study by an independent contractor will analyze the impact of the briefings on the participants. NSF support will amount to 28% of the $660,000 project total.
The California Academy of Sciences produces a science news radio feature "EARTHNEWS" which has aired daily on twelve radio stations in California for nine years. "EARTHNEWS" is a background to regular news and provides in-depth interpretation of science and environmental events to assist the public in understanding what they hear or read. In response to a very large volume of mail from listeners, a quarterly newsletter was created four years ago to announce program schedules, enhance the information presented on the radio, and offer scientists and teachers a written forum for sharing ideas. Positive response from the listening audience suggests that this feature has tremendous potential for reaching a broad national audience. The Columbia Broadcasting System has agreed to air three 60-second "EARTHNEWS" features each week and to distribute these features nationwide via satellite. A total of 156 features will be produced annually, each reaching an estimated national audience of twelve to fifteen million people. The California Academy of Sciences is requesting funding for program research and production to develop this national radio program and to continue production of the newsletter.