Explora will expand its work with local students to increase their awareness of STEM career fields. Working primarily with low-income teens of color and their families, the museum will partner with local organizations to co-create an inquiry-based exhibit that highlights STEM research and practice in Albuquerque that can lead to career paths for jobs in STEM fields. The museum will revise its current exhibition development process to reflect a community engagement strategy that it has used successfully for public programs, incorporating community voice, public knowledge, and local STEM content experts. Additional project activities will include capacity-building for museum staff to improve their ability to engage deeply with community partners and a series of Teen Science Cafes in the new exhibit space that provide opportunities for teens to meet and talk with local STEM professionals and employers.
The Da Vinci Science Center will expand its Women in Science and Engineering Network by partnering with community organizations, colleges, and universities to enhance the STEM learning and support ecosystem for women and girls in the Lehigh Valley and surrounding communities in eastern Pennsylvania. The museum will assess the needs of K-12 girls, undergraduate women, and women in STEM employment, and map opportunities for cross-sector collaborations to support them. The project team will identify marketing and recruitment messages that encourage STEM-interested girls and women to participate in programs and follow developmental pathways within a STEM learning ecosystem. Based on identified needs and messages, the museum will pilot and evaluate new STEM programs for girls and women, and train educators and mentors to sustain this work.
The Hands On Children's Museum will build on two of its most distinctive features-an Outdoor Discovery Center and a Young Makers program-to create a Nature Makers program. The interdisciplinary project will link nature-based learning with maker activities that use natural materials. Partnerships with Native American tribes, scientists, maker groups, and others will enrich the staff-led offerings. Nature Makers addresses two of the most significant needs in early learning-inspiring early STEM education and connecting children with the outdoors. Nature Makers will increase children's exposure to outdoor tinkering to build the foundation for STEM success in school; educate parents, caregivers, and teachers about the important role outdoor exploration plays in STEM achievement; and stimulate children's curiosity about the natural world and increase the time they spend outside. Evaluation findings will be shared internally to inform continuous improvement of program offerings, and externally to serve as a model for outdoor making activities.
Storytelling essentials are stories that direct attention, trigger emotions, and prompt understanding. Citizen science has recently promoted the narrative approach of storytelling as a means of engagement of people of all ages and backgrounds in scientific research processes. We seek understanding about the typology of storytelling in citizen science projects and explore to what extent the tool of storytelling can be conceptualized in the approach of citizen science. In a first step, we investigated the use and integration of storytelling in citizen science projects in the three European
Who speaks for “citizen science” on Twitter? Which territory of citizen science have they made visible so far? This paper offers the first description of the community of users who dedicate their online social media identity to citizen science. It shows that Twitter users who identify with the term “citizen science” are mostly U.S. science professionals in environmental sciences, and rarely projects' participants. In contrast to the original concept of “citizen science”, defined as a direct relationship between scientists and lay participants, this paper makes visible a third category of
Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking
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TEAM MEMBERS:
Michelle RiedlingerJenni MetcalfeAyelet Baram-TsabariMarta EntradasMarina JoubertLuisa Massarani
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS:
Fredrik BrounéusMaria LindholmGustav Bohlin
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success
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TEAM MEMBERS:
Marina JoubertLloyd DavisJenni Metcalfe
This guide compiles lessons learned by seven Portal to the Public Network (PoPNet) sites as well as remaining challenges and recommendations for organizations planning similar efforts in the future. PoPNet sites used the Portal to the Public Guiding Framework to build relationships with local scientists, prepare them for public engagement using Portal to the Public training materials, and feature them at public programs.