The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). Additional partner institutions were the ECHO Lake Aquarium and Science Center (ECHO), Lawrence Hall of Science (LHS) at the University of California, Berkeley, and Audience Viewpoints Consulting (AVC). The summative evaluation study was
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Pittsburgh Zoo incorporated three touchscreen-based research and action kiosks in or near their gorilla exhibit.
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Cleveland Metroparks Zoo incorporated three touchscreen-based research and action kiosks in or near their orangutan
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Columbus Zoo and Aquarium incorporated three touchscreen-based research and action kiosks in or near their ape and
The iSaveSpecies project, created by Project Dragonfly at Miami University and a consortium of zoos and aquariums, designed and implemented a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation. The first wave of the iSaveSpecies exhibit stations focused on Great Apes, allowing families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field conservationists. The Atlanta Zoo incorporated three touchscreen-based research and action kiosks in or near their ape exhibit.
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The Palo Alto Junior Museum and Zoo (JMZ) is working to create an accessible facility from the ground up as they plan for a new building, zoo habitats, and exhibits. During construction of the new JMZ the institution will occupy a temporary space in Palo Alto. The new JMZ is scheduled to open in 2019.
To inform their planning process, Tina Keegan, Exhibits Director at JMZ, contracted with Wendy Meluch of Visitor Studies Services (the evaluator) to conduct community conversation with two groups of parents on site at the Museum. Staff reached out to JMZ members and visitors, and local
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS:
Wendy MeluchPalo Alto Junior Museum & Zoo