Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
“Investigating the Long-term Effects of Informal Science Learning at Zoos and Aquariums” aimed to identify the opportunities for and barriers to researching the long-term effects of informal science learning experiences at zoos and aquariums, and to construct a proposal for a five- to ten-year study as the first attempt to measure those effects. This report summarizes the findings and recommendations of the one-year project, which concluded in November 2015.
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Sarah ThomasNicole ArdoinMurray Saunders