In this article, Jennifer B.J. Cave discusses methods and findings from an audience research project completed for use both the strategic planning process and the design concept of a new Children's Museum, part of the Canadian Museum of Civilization complex in Ontario.
In this article, Linda Snow Dockser, evaluator at the Please Touch Museum for Children, discusses research methods and findings from an evaluation of its "Play: Past, Present, and Future" exhibit. Researchers evaluated how the exhibit theme was interpreted and personalized by the audience and the extent to which the exhibit encouraged adult/child interaction.
The middle-school and high-school years are a period of change and crystalization in terms of life goals, disciplinary and course preferences, and social and political attitudes. The literature provides a number of cross-sectional descriptions and models concerning cognitive and attitudinal development during adolescence and young adulthood, but there are no longitudinal data available to study these processes. The proposed longitudinal study will examine the (1) development of interest in science and mathematics, (2) the growth of scientific literacy, (3) the development of attentiveness to science and technology issues, and (4) the attraction to careers in science and engineering among two national cohorts of adolescents and young adults. One cohort will begin with a national sample of 3,000 seventh graders and follow them through the 10th grade. The second cohort will begin with a national sample of 3,000 10th graders and follow them for the next four years through the first full year after high school. Data will be collected from students, teachers, counselors, principals, and parents. A purposive sample of two or three school districts with exemplary elementary school science and mathematics education programs will be selected and comparable data will be collected in these districts. The analysis will consist of a series of expanding multivariate developmental models that will seek to understand cognitive and attitudinal growth and change in the context of family, school, and peer influences. Each wave of data collection will provide an opportunity to examine cognitive and attitudinal change measures in an increasingly rich context of previous measures. Periodic reports will be issued with each cycle of data collection and the data will be made available to other scholars on a timely basis. The first phase of the project, being funded at this time, provides approximately 15 months for instrument development and pilot testing, for sample selection, for monitor selection and training, and for working with the research advisory committee.
The Mississippi Museum of Natural Science proposes to build on its program of activities that involve children in science and bring them into contact with the approaches, objects and equipment that scientists use, with each activity designed to stimulate thinking and heighten interest in science. Cardinal features of the program are the development of hands-on exhibits, science kits for classroom use and a studied tie with the children's television program, "3-2-1 Contact." The goals are to coordinate these activities with hands-on science activities for students in grades 3-6, and to coordinate classroom activities with those at the museum, which conducts "3-2-1 Contact Days" throughout the year when students come to the museum and take part in experiments, observations and enrichment lessons and actively manipulate museum objects. The museum now will refine the program components, including improvement and duplication of the hands-on kits, continuation of the workshops for elementary teachers and development of new participatory exhibits dealing with insects and endangered species, and will present them to an expanded audience. One-third of the children in the state live below the poverty level, and fifty per cent represent minority populations. As most of these children lack such out-of-school experiences these informal science activities are particularly meaningful.
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.