This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
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Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Given its ongoing commitment to universal design and the integration of technologies into the museum experience, the Museum of Science decided to employ a handheld Multimedia Tour to accompany Star Wars: Where Science Meets Imagination, an exhibition about the real world meeting Star Wars technologies. With the help of leading tour guide developer, Antenna Audio, a 22-stop tour was produced featuring narration, Behind the Scenes interviews with individuals who had worked on the films, Star Wars film clips, still photos and the ability to send information home. An American Sign Language version
This report summarizes a summative evaluation of Amazing Feats of Aging, an exhibition developed by staff at the Oregon Museum of Science and Industry (OMSI) in Portland, Oregon. Patricia McNamara, an independent evaluator, designed this study to document the exhibition's impact on visitors at two locations: its permanent installation at OMSI itself and at the installation of the exhibit's traveling version at the Lafayette Museum of Natural History (LMNH) in Lafayette, Louisiana. Data collection strategies included visitor interviews, self-administered questionnaires and unobtrusive
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Patricia McNamaraOregon Museum of Science and Industry