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resource research Media and Technology
The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with
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TEAM MEMBERS: Andreas Scheu
resource research Media and Technology
On October 1, 2015, Oregon Public Broadcasting (OPB) was awarded a 3‑year grant of 2.7 million dollars from the National Science Foundation (NSF) to fund the project Hacking Your Mind (award number 1515520). A major public and social media project, Hacking Your Mind (HYM) planned to engage Americans with the new discoveries being made in the social, behavioral, and economic sciences and the remarkable insights these discoveries offer into how individuals make numerous daily decisions and judgments, as well as the broader impact of this highly personal phenomenon on nearly every aspect of
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TEAM MEMBERS: Chandra Lewis Jean Hiebert Larson Caroline Qureshi
resource research Media and Technology
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
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TEAM MEMBERS: Maria Elena Villar
resource research Media and Technology
This commentary aims to shed light on the neglected space of queer people in science communication. In this piece, we introduce queer theory to science communication literature to examine issues from the past, present, and future. We argue that to queer our field may entail a radical interrogation of some of science communication's deeply rooted cultural traits and working towards a rainbow-tinted future.
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TEAM MEMBERS: Tara Roberson Lindy Orthia
resource research Media and Technology
Peer production projects involve people in many tasks, from editing articles to analyzing datasets. To facilitate mastery of these practices, projects offer a number of learning resources, ranging from project-defined FAQsto individually-oriented search tools and communal discussion boards. However, it is not clear which project resources best support participant learning, overall and at different stages of engagement. We draw on Sørensen's framework of forms of presence to distinguish three types of engagement with learning resources: authoritative, agent-centered and communal. We assigned
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TEAM MEMBERS: Corey Brian Jackson Carsten Osterlund Kevin Crowston Mahboobeh Harandi Laura Trouille
resource research Media and Technology
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views. The research explored the potential for informal STEM learning
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TEAM MEMBERS: Lisa Leombruni Heather Hodges
resource research Media and Technology
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science
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TEAM MEMBERS: Summer May Finlay Sujatha Raman Elizabeth Rasekoala Vanessa Mignan emily dawson Liz Neeley Yong Lindy Orthea
resource research Media and Technology
Science museums have embraced the technology of the Web to present their resources online. The nature of the technology naturally fits with the ethos of science. This chapter surveys the history, development and features of a number of contrasting pioneering museum Web sites in the field of science that have been early adopters of the technology. This includes case studies of Web sites associated with the Natural History Museum of Los Angeles, the Museum of the History of Science in Oxford, the Science Museum in London and the completely virtual Alan Turing Home Page. The purpose is to
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TEAM MEMBERS: Jonathan Bowen Jim Angus Jim Bennett Ann Borda Andrew Hodges Silvia Filippini-Fantoni Alpay Beler
resource research Media and Technology
How a discipline's history is written shapes its identity. Accordingly, science communicators opposed to cultural exclusion may seek cross-cultural conceptualizations of science communication's past, beyond familiar narratives centred on the recent West. Here I make a case for thinking about science communication history in these broader geotemporal terms. I discuss works by historians and knowledge keepers from the Indigenous Australian Yorta Yorta Nation who describe a geological event their ancestors witnessed 30,000 ybp and communicated about over generations to the present. This is likely
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TEAM MEMBERS: Lindy Orthia
resource evaluation Media and Technology
Through Project BUILD, a STAR Library Network (STAR Net) program funded by the National Science Foundation, the American Society of Civil Engineers (ASCE) and the Space Science Institute’s National Center for Interactive Learning (NCIL) offered the virtual Dream, Build, Create program which consisted of (1) the award-winning documentary Dream Big: Engineering Our World and (2) five live-streamed panels of diverse engineers (Dream Teams) who shared their stories of what it means to be an engineer. The external evaluation, conducted by Education Development Center (EDC), aimed to examine how
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resource project Media and Technology
This Smart and Connected Community (SCC) project will partner with two rural communities to develop STEMports, an innovative Science, Technology, Engineering and Mathematics (STEM) learning game for workforce development. The game's activities will take players on localized Augmented Reality (AR) missions to both engage in STEM learning challenges and discover emerging STEM careers in their community, specifically highlighting innovations in the fields of sustainable agriculture and aquaculture, forest products, and renewable energy. Community Advisory Teams (CATs) and co-design teams, including youth, representatives from the targeted emerging STEM economies, and decision-makers will partner with project staff to co-design STEMports that reflect the interests, cultural contexts, and envisioned STEM industries of the future for each community.

The project will: (a) design and pilot an AR game for community STEM workforce development; (b) develop and adapt a community engagement process that optimizes community networking for co-designing the gaming application and online community; and (c) advance a scalable process for wider applications of STEMports. This project is a collaboration between the Maine Mathematics and Science Alliance and the Field Day Lab at the University of Wisconsin-Madison to both build and research the co-designing of a SCC based within an AR environment. The project will contribute knowledge to the informal STEM learning, community development, and education technology fields in four major ways:


Deepening the understanding of how innovative technological tools support rural community STEM knowledge building as well as STEM identity and workforce interest.
Identifying design principles for co-designing the STEMports community related to the technological design process.
Developing social network approaches and analytics to better understand the social dimensions and community connections fostered by the STEMport community.
Understanding how participants' online and offline interactions with individuals and experiences builds networks and knowledge within a SCC.


With the scaling of use by an ever-growing community of players, STEMports will provide a new AR-based genre of public participation in STEM and collective decision making. The research findings will add to the emerging literature on community-wide education, innovative education technologies, informal STEM learning (especially place-based learning and STEM ecosystems), and participatory design research.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Scott Byrd Sue Allen Gary Lewis Ruth Kermish-Allen David Gagnon
resource project Media and Technology
Production of a mobile-optimized website, a walking tour, and a museum exhibition exploring the history of underground and submerged sites in downtown San Francisco and the Bay.

The Exploratorium seeks support for the production and distribution of San Francisco's Buried History, a project that uses digital technology to engage the public in a physical and virtual exploration of the urban history of Downtown San Francisco. Specifically, Buried History uses a mobile-optimized web site, a walking tour, and accompanying museum exhibit to explore seventeen underground sites that provide fascinating clues as to how the landscape was used and altered over time, as well as to how past inhabitants of the area lived, worked and died. The project will prompt the public to become curious about the rich historical and cultural information right beneath their feet, and the story that information tells of how and why human activity transformed the landscape of San Francisco. In doing so, Buried History will engage users in adopting a more nuanced sense of place—encouraging its audience to learn from historical insights while developing perspectives on contemporary issues.
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TEAM MEMBERS: Robert Rothfarb