This research was conducted to inform the planning process for a new jellies exhibit at the Monterey Bay Aquarium. The main issues investigated were: (1) Are visitors interested in interpretive information about jellies or is it only important to have an esthetically attractive exhibit?; (2) What esthetic features are most appealing?; and (3) What kinds of information and ways of presenting information are most enticing to visitors? A sample of 195 aquarium visitors was interviewed upon leaving The Outer Bay, after seeing the current jellies exhibits in the Jellies-Drifters Gallery (everyone
There is growing interest in the nature of the museum experience among researchers in the fields of art and museum education. The museum experience is broadly defined by John Falk and Lynn Dierking as all that transpires between the person's first thought of visiting a museum, through the actual visit, and then beyond, when the museum experience remains only in memory. Additionally, they propose that this experience varies from individual to individual and, in fact, is dependent upon the interaction between the personal context (the visitor's life experiences, interests and expectations), the
This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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Visitor Studies AssociationGeorge Hein
This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This paper discusses previous, current, and future visitor studies in Germany. It was presented at the Session International Marketplace of Ideas at the American Association of Museums 94th Annual Meeting in Cleveland, Ohio on April 26, 1999.
This article briefly outlines the unique evaluation strategy developed by staff at the Science Museum in London as part of the £50 million Wellcome Wing expansion project. The project aimed to produce "visit-centered" exhibitions that illustrate the impact of contemporary science and technology on ordinary people's lives.
This article discusses the influence of cueing visitors during evaluation studies. It reports findings from a study that compared two sets of data from thirteen various exhibits. The study examined the average times spent by uncued visitors versus cued visitors to determine if cuing visitors significantly increases the amount of time visitors spend in museum exhibitions.
This award is for a Science and Technology Center devoted to the emerging area of nanobiotechnology that involves a close synthesis of nano-microfabrication and biological systems. The Nanobiotechnology Center (NBTC) features a highly interdisciplinary, close collaboration between life scientists, physical scientists, and engineers from Cornell University, Princeton University, Oregon Health Sciences University, and Wadsworth Center of the New York State Health Department. The integrating vision of the NBTC is that nanobiotechnology will be the genesis of new insights into the function of biological systems, and lead to the design of new classes of nano- and microfabricated devices and systems. Biological systems present a particular challenge in that the diversity of materials and chemical systems for biological applications far exceeds those for silicon-based technology in the integrated-circuit industry. New fabrication processes appropriate for biological materials will require a substantial expansion in knowledge about the interface between organic and inorganic systems. The ability to structure materials and pattern surface chemistry at small dimensions ranging from the molecular to cellular scale are the fundamental technologies on which the research of the NBTC is based. Nanofabrication can also be used to form new analytical probes for interrogating biological systems with unprecedented spatial resolution and sensitivity. Three unifying technology platforms that foster advances in materials, processes, and tools underlie and support the research programs of the NBTC: Molecules of nanobiotechnology; Novel methods of patterning surfaces for attachment of molecules and cells to substrates; and Sensors and devices for nanobiotechnology. Newly developed fabrication capabilities will also be available through the extensive resources of the Cornell Nanofabrication Facility, a site of the NSF National Nanofabrication Users Network. The NBTC will be an integrated part of the educational missions of the participating institutions. NBTC faculty will develop a new cornerstone graduate course in nanobiotechnology featuring nanofabrication with an emphasis on biological applications. Graduate students who enter the NBTC from a background in engineering or biology will cross-train in the other field by engaging in a significant level of complementary course work. Participation in the NBTC will prepare them with the disciplinary depth and cross-disciplinary understanding to become next generation leaders in this emerging field. An undergraduate research experience program with a strong mentoring structure will be established, with emphasis on recruiting women and underrepresented minorities into the program. Educational outreach activities are planned to stimulate the interest of students of all ages. One such activity partnered with the Science center in Ithaca is a traveling exhibition for museum showings on the subject of nano scale size. National and federal laboratories and industrial and other partners will participate in various aspects of the NBTC such as by hosting interns, attendance at symposia and scientist exchanges. Partnering with the industrial affiliates will be emphasized to enhance knowledge transfer and student and postdoctoral training. This specific STC award is managed by the Directorate for Engineering in coordination with the Directorates for Biological Sciences, Mathematical and Physical Sciences, and Education and Human Resources.
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
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Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
This study at the National Aquarium in Baltimore (NAIB) was conducted to assess four key aspects of the visitor experience: (1) incoming conservation knowledge, attitudes, and behavior of NAIB visitors; (2) patterns of use and interaction with exhibition components throughout the NAIB; (3) exiting conservation knowledge, attitudes, and behaviors of visitors; and (4) over time, how the NAIB experience altered or affected individuals' conservation knowledge, attitudes, and behaviors. Three hundred six visitors participated in the study, which was conducted from March through July, 1999. The
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Institute for Learning InnovationJohn H FalkLeslie AdelmanSylvia James
Why do people go to museums and what do they learn there? What roles can museums serve in a learning community? How can museums facilitate more effective learning experiences? John H. Falk and Lynn D. Dierking investigate these questions in Learning from Museums. Synthesizing theories and research from a wide range of disciplines, including psychology, education, anthropology, neuroscience and museum research, Falk and Dierking explain the nature and process of learning as it occurs within the museum context and provides advice on how museums can create better learning environments.