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resource research Public Programs
In The Nature of Community: SCIENCES, we share the lessons learned from an innovative partnership designed to leverage the strengths of two nonprofit organizations—a large cultural institution and a smaller, deeply-rooted community-based organization, both of which offer informal science education expertise. You’ll read first-hand reflections of how staff members, community leaders and members, children, and adults experienced this partnership: the expectations, surprises, challenges, successes, and lessons learned. We hope the description of this partnership inspires other organizations to
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resource evaluation Media and Technology
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
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TEAM MEMBERS: Ed Maibach
resource research Media and Technology
We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can
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TEAM MEMBERS: Sara Yeo Andrew Binder Michael Dahlstrom Dominique Brossard
resource research Professional Development, Conferences, and Networks
The 10th World Conference of Science Journalists (San Francisco, U.S.A., 26–30 October 2017) was the most successful to date in terms of participants and probably the one with the largest presence of journalists from the developing world among its attendees and speakers. In agreement with the times, its themes were marked by ethical dilemmas in the communication of science, fake news and climate change, among others.
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TEAM MEMBERS: Paula Leighton
resource research Media and Technology
Climate change is a global risk as its causes and effects are not limited to national borders, but the risks and the responsibility are not evenly spread [Beck, 2009]. Pakistan is facing especially severe impacts in the form of disasters, floods, droughts, rising temperatures, cyclones and rising sea levels due to global emissions, despite its national emissions being nominal and accounting for only 0.46% of worldwide emissions [World Bank, 2018]. Ironically, the level of public awareness of climate change is low in Pakistan compared to not only advanced countries, but also to other countries
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TEAM MEMBERS: Asim Sharif Fabien Medvecky
resource research Media and Technology
This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.
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TEAM MEMBERS: Megan Halpern
resource evaluation Public Programs
The purpose of the Science Center Public Forums project was to engage citizens with NOAA data about climate-related hazards, resilience strategies, and related policies. Forum modules about four climate-related hazards were created, and used as a part of forum programs at eight museums around the US. Evaluation findings are structured around three themes: 1) learning, 2) interest, engagement, and attitudes, and 3) educator outcomes. Data showed high levels of prior knowledge about environmental hazards and interactions between human and natural systems; resilience efforts; and the ways science
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resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore
resource project Public Programs
This collaborative project will facilitate rural community education on climate impacts. The Carnegie Natural History Museum and the University of Pittsburgh will work together to form a network of interested community members in Mercer County and Powdermill Nature Reserve in western Pennsylvania to explore the impacts of climate and how its effect could be mitigated or accommodated. The project is has three related ideas: (1) museums hold valuable resources for understanding environmental change, (2) museums are not serving rural audiences well, and (3) complex socio-scientific environmental topics are deeply connected to social decision making in rural communities. This project will bring an inclusive approach to the discussion of socio-scientific issues in rural Western PA, through building relationships between local public audiences, STEM professionals, and informal learning specialists, creating opportunities for co-development of resources and building organizational capacity. The overarching goals of the project are to explore how museums can better serve rural stakeholders and increase the capacity for science-based conversations about human-caused climate impacts.

This project involves a cross-disciplinary team with Carnegie Museum of Natural History providing expertise in interpretation and ecological science, the University of Pittsburgh Center for Learning in Out of School Environments (UPCLOSE) providing expertise in learning research, and rural Hubs centered at Powdermill Nature Reserve (PNR) and the Mercer County Conservation District providing expertise in environmental education, conservation, and engagement with rural communities. The Hubs will coordinate professional development workshops, collaborative design sessions, and community gatherings to bring local stakeholders together to examine and adapt existing resources, including environmental science data and climate education tools, to local issues. These activities will be structured through a Research Practice Partnership. Each will have its own unique mix of geography, demographics, resources, and challenges.

The Research questions are: 1. How can the project effectively support the creation of socially safe spaces for rural Western PA communities to have science-based discussions around climate impacts? 2. How does work with rural partners influence the development of the museum's Center for Climate Studies and its mission to offer programs designed to support public engagement?

3. In what ways have museums been able to support learning about climate topics in rural communities? Data will be gathered from interviews and case studies. There will be two longitudinal studies of local network change and museum change. A survey will also be done to assess the impact of the project on the public. Protocols will be developed in collaboration with the Hubs.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Lauren Giarratani Nicole Heller Kevin Crowley
resource evaluation Media and Technology
RK&A conducted a summative evaluation of five climate change and resiliency programs at the Science Museum of Virginia (SMV). The summative evaluation was the culmination of a three-year grant from the National Oceanic and Atmospheric Administration (NOAA)—front-end and formative evaluations were completed in the two years prior. The goal of this evaluation was to test the extent to which the programs achieved the intended visitor outcomes defined in SMV’s Impact Framework. How did we approach this study? The summative evaluation focused on five programs—the Digital Dome theater’s
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TEAM MEMBERS: Stephanie Downey Katie Chandler
resource research Public Programs
This poster, which was presented in Alexandria, VA at the CAISE AISL PI meeting in February 2019, summarizes the Under the Arctic: Digging into Permafrost traveling exhibition developed for the Hidden World of Permafrost project.
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TEAM MEMBERS: Victoria Coats Matthew Sturm Laura Conner
resource research Exhibitions
This poster, which was presented in Alexandria, VA at the CAISE AISL PI meeting in February 2019, summarizes the Winter Worlds/Snow: Musuem Exhibit, Educational Outreach, and Learning Research collaborative project that engages audiences in snow as a platform to explore Earth’s climate system and explores how culture affects STEM learning in informal settings.
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TEAM MEMBERS: Matthew Sturm Victoria Coats Deborah Wasserman