‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
Between February and June 2008, the Hall of Human Life content development team set out to create goals, messages, and content ideas for a new exhibition on human life. During this time period, the team decided that the exhibition would focus on the main message that Humans are changing and provide the visitors with three lenses for viewing the exhibition: an ecological lens, an anatomical lens, and an evolutionary lens. As an entry point to these lenses for visitors, the exhibit team generated five catalysts that correspond to the ecological lens and highlight how environmental factors can
This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included
This report presents and analyzes the findings from a front-end evaluation of Vicious Fishes and Other Riches, a National Science Foundation-funded traveling exhibition being developed by the Miami Museum of Science in Miami, Florida (MMS) in collaboration with the Science Museum of Minnesota in Saint Paul, Minnesota (SMM). Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and objects that will be displayed in an exhibition. It seeks common ground between visitors and the exhibition. Findings from the study demonstrate visitors'
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Randi Korn & Associates, Inc.Miami Museum of Science
This report presents the findings from a study conducted by Randi Korn & Associates, Inc. (RK&A), for the National Museum of Health and Medicine (NMHM), Washington, DC. The study was designed to investigate how visitors respond to the display of the Museum's human remains collection. Specifically, the research objectives were to: determine visitors' motivation for visiting the Museum and their expectations of the Museum identify reactions to a range of specimens, including models, illustrations, wet specimens, skeletal specimens, fetuses, and plastinated specimens ascertain what aspects of the
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Randi Korn & Associates, Inc.National Museum of Health and Medicine
A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
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Randi Korn & Associates, Inc.Fort Worth Museum of Science and History