This paper presents research related to labels that assist visitors in interpreting objects in scientific museums. The authors present an overview of the linguistic tendencies of labeling in museums and scientific exhibitions. In addition, initial findings from a study of modified label text will shed light on the impact of variable text. Note: the figures in this paper are in French.
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TEAM MEMBERS:
Julie DesjardinsDaniel JacobiMarie-Sylvie Poli
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
In this article, Jacksonville State University's Kay Allen summarizes a 1988 paper in "Curator" written by J. Diamond, A. Smith, and A. Bond. Allen outlines key findings from a study of 14,961 visitors over a three month period as they visited the California Academy of Sciences Discovery Room, which features a collection of games, objects, and exhibits.
GLOBAL WARMING: UNDERSTANDING THE FORECAST. American Museum of Natural History, New York, NY (May 15, 1992 - January 19, 1993); Museum of Natural History of Los Angeles County (April 3 - July 25, 1993); Carnegie Science Center, Pittsburgh, PA (September 24,1993 - February 13, 1994); Denver Museum of Natural History (November 24, 1994 - March 26, 1995); St. Louis Science Center (May 26 - October 15, 1995); National Museum of Natural History, Washington, DC (December 15, 1995 - May 5, 1996).
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The Association of Science-Technology Centers, in partnership with the Franklin Institute Science Museum, requests $360,523 from the National Science Foundation in support of a major hands-on traveling exhibition about global climate change. The 3,500-square-foot exhibition will provide a broad public with accurate, balanced scientific information about global warming and insight into its economic and social context. In so doing, it will help to spark interest in science and mathematics among the many young museum visitors who are concerned about the future of our environment. Approximately 2,000,000 citizens will visit the exhibition during its two-year tour of 11 U.S. science museums. Workshops conducted at each site before the exhibition arrives and educational materials to supplement program planning will assist host museums in broadening the exhibition's impact. ASTC and the Franklin Institute have a history of highly successful collaborative traveling exhibition projects. We will be assisted by a group of eminent advisors, a leading developer of hands-on science exhibits, and the Museum's experienced team of exhibit evaluators. The exhibition may serve as a model for other museums that are now developing permanent exhibitions about environmental issues and other topic issues in science.
The Franklin Institute Science Museum will develop, install and evaluate a museum-wide Interactive Computer Information System (ICIS) designed to enhance visitors' exhibit learning through museum-wide visitor information access and connectivity. ICIS will provide educational experiences for 1.2 million people per year, tailoring its information presentations to individual visitor needs and levels of knowledge. Exhibit based units will add advanced presentation functions beyond the usual graphics and text labels. ICIS will include 67 touchscreen-operated computer stations and six min- computers linking 27 exhibit areas in The Franklin Institute. This project is a collaboration between The Franklin Institute and the Unisys Corporation, which will provide over a five year period systems engineering, hardware, installation, maintenance and training of museum personnel valued at $2.4 million. An extensive evaluation plan will include studies of visitor-computer interaction, the economics and management of system maintenance, collaboration between museum and corporation and effectiveness of computer-based exhibit interpretation techniques. Project results will be disseminated through conference presentations, seminars and published articles.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
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TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
resourceprojectProfessional Development, Conferences, and Networks
The American Association of Museums will conduct during 1989 and 1990 a comprehensive survey and data collection program on the status of American museums, establishing a baseline of data that will allow future comparisons on a consistent basis. Nearly every aspect of museums' organization, finances, and activities will be examined by this survey, guided by peer advice from each of the museum types, a national Steering Committee, and by consultants with substantials survey experience. The final products will include a public database, a summary report and accompanying technical reports, and a press release on the findings. The survey will encompass the universe of American museums, including a wide variety of science and technology related institutions and will complement the NSF-funded AS-TC science technology center survey of 1987-8. Independent scholars will be asked to carry out secondary analyses of the data, and in future years the survey will be updated with examinations of specific topics for further investigation. NSF support will amount to less than 10% of the total cost.
The St. Louis Science Center, originating in the Academy of Science of St. Louis, founded in 1856, is today a major American science center attracting more than 670,000 visitors each year. A 34 million dollar facility expansion will open in late 1991. As part of that expansion, the science center will develop two unique sets of interactive science exhibitions that will encourage visitor interaction with concepts and ideas through "multiple-outcome participatory exhibits." These experimental exhibitions will be developed in two clusters totalling 2,000 to 3,000 square feet of exhibits that will be integral parts of larger, themed galleries. In the first cluster visitors will explore misconceptions and personal assumptions about science, using exhibit modules that address popular myths about science. Exhibits will demonstrate experimental phenomena contrary to naive views and allow visitors to replace existing ideas with more general and more powerful scientific principles. Approximately 15 exhibits on misconceptions in newtonian mechanics and classical optics as well as other areas will be developed. The second of the two clusters will allow free, open exploration by visitors of a variety of scientific phenomena and principles of explanation. Visitors will measure as well as observe, using modern laboratory instrumentation that can be successfully operated by visitors with minimal supervision. The topics of light, motion, sound, energy, and physiology will be covered with six lab stations in each. These experimental exhibit units will be developed with the assistance of outside advisors and consultants, will involve prototyping and formative evaluation of visitor response to trial units, and will include formal evaluation at the conclusion of the project. A unique cooperative agreement with the Science Museum of Minnesota will allow exchange of audience research data, staff exchanges, and frequent consultation between the two groups. This project will explore new modes of exhibit based learning and the potential in exhibit research partnerships. Cost sharing equal to the award will be provided by the St. Louis Science Center. The resulting exhibits will be seen by more than a million visitors each year in the new science center facilities.