The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
The Institute for Learning Innovation, Inc., requests $264,904 to pilot a project for establishing a national program to provide parents and significant other adults with support, training and materials. Also, the project goals will enable parents and other adults to become actively engaged in local science education reform and science literacy for their children. The duration of this project is eighteen months. The cost sharing for this NSF award is 24.6% of the total projected cost of the project. The Institute for Learning Innovation, Inc. will collaborate with the YWCA of Annapolis and Anne Arundel County, Boys and Girls Club of Annapolis and the Arundel County Public Schools' Family Involvement Center. Project "ASK with Science" will develop a model program for implementing and disseminating science education materials to young children in underserved communities, thereby creating a grassroots, family-oriented program that can become established in the local communities served by these organizations.
The New Mexico Museum of Natural History and Science proposed to develop an outreach science and mathematics program with a parent involvement and teacher enhancement professional development component. The goals of the project are as follows: (1) to involve parents in their children's education; (2) to promote a positive attitude on behalf of parents and students toward science and mathematics; (3) to increase teachers' level of comfort in teaching science; and (4) to enhance teacher's confidence in the hands-on approach as an effective method for teaching science. The objectives for the parent component of this project are: acquaint parents with the national and state science education goals and standards; introduce parents to activities that can be done at home with children; and provide families with materials and activity sheets that can be used at home. The objectives for the teacher component of this project are: (1) to provide teachers with opportunities for increased communication with parents about science literacy for children; (2) provide professional development for teachers on the use of hands-on science activities in the classroom; and (3) to providing bilingual activity guides and kits containing materials to encourage science learning. The methods for implementing this project will be varied according to the needs of the target audiences. Parents and children will be engaged through parent workshops and multi-aged children's activities conducted at the museum by experienced science educators. The professional development for teachers' component of this project will include an extensive summer workshop, on-going training/ planning sessions during the school calendar year and session on the uses of the bilingual teaching manuals. The cost sharing for this NSF award is 46.7% of the total project cost.
The Delta Research and Education Foundation and the American Association for the Advancement of Science (AAAS) request $50,000 to plan a project titled: Parents as Partners in Science, Mathematics and Technology. The planning process will use focus groups involving 15-25 participants in seven geographical sites. During the planning process, information will be collected to design and test an integrative model using innovative materials, strategies and experiences for parents to help support the work of their daughters in SMT content. Further, the model will demonstrate techniques for use by parents with their children. These techniques will be designed for use in the education of their daughters by assisting them in gaining the knowledge, skills and attitudes required for empowering stakeholders to advocate for universally available, high-quality SMT education for their children.
This project, Project PARTNERS (Parents: Allies Reinforcing Technology and Neighborhood Educators Reinforcing Science) supports parents and their children in learning the mathematics and science taught in the schools. The Bronx Educational Alliance (BEA), in collaboration with Lehman College, School District Nine, the Bronx High School Superintendency, and the Bronx Federation of High School Parent Association Presidents, provides a four-month Parent Academy twice a year. Thirty-six parents (20 elementary, 6 middle and 10 high school), from 18 Bronx schools in three K-12 corridors with which the BEA Resource/Outreach Center for Parents currently works, participate in each Academy, reaching 360 over five years. Project PARTNERS goals are to: 1) increase student achievement in 18 Corridor Schools through meaningful parental support; 2) provide parent training in Math, Science and Technology and enable parents to understand the New Standards; 3) develop skills to reinforce their children's learning at home; and 4) model how to effectively learn in science-rich informal educational institutions. Parents meet on Saturdays twice a month for six hours. On one Saturday they team with a teacher and child to visit a science rich institution. On the other Saturday they learn to use computer software programs which support MST, and math concepts through games and manipulatives. Incentives for parents include learning computer skills and stipends of $300 upon completion. The BEA Academies coordinate with the BUSI and District's Family Math and Family Science workshops.
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TEAM MEMBERS:
Herminio MartinezMarietta Saravia-Shore
The Science Museum of Minnesota, in collaboration with Discovery Place and Science North, is producing a pilot stage for a large format film on the life work of Dr. Jane Goodall; her principal research site, Gombe National park in Tanzania; and her study subject, chimpanzees. The film will be a journey into the world of the wild chimpanzee with Dr. Jane Goodall, the best know living woman scientist among adults in the United States. It will chronicle Goodall's life work as well as the work of other researchers in Gombe. Accompanying educational material will include a companion kiosk exhibit, a leadership institute for museum educators, an online program, and women-in-science classes for children and parents. During this pilot stage, the project team will produce large format test footage in Gombe and will further develop the script for the film. The principal science advisor for the project will be Dr. Anne Pusey, professor and director of the Jane Goodall Institute's Center for Primate Studies at the University of Minnesota. She will serve as a Co-PI along with Mike Day of the Science Museum of Minnesota; Freda Nicholson, CEO of Discovery Place; and Sue Griswold, VP for Programs and Education at Discovery Place. Mike Day also will co-executive produce the film with Jim Marchbank, CEO of Science North.
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TEAM MEMBERS:
Mike DaySue GriswoldAnne PuseyFreda NicholsonBarbara Flagg
The Exploratorium will develop "The Math Explorer Activity Book," a project designed to build interest in math among youth ages 11 to 14, particularly girls and minority youth; and to engage youth group leaders, parents, and caregivers in math outside the classroom. The project includes a national campaign to raise public awareness among youth and adults of the critical difference that achievement in middle school-level mathematics makes in the life opportunities of students as well as to publicize a new book of math activities, the heart of the project. The new book, tentatively titled "The Math Explorer," will describe how to do activities at home or in nonschool settings with common, inexpensive materials. The experiences and activities in the book will give middle school-aged youth opportunities to see the relevance of mathematics to their lives and to experiment with math outside the social pressure of school. After testing and evaluation, the Exploratorium will publish the book in collaboration with a commercial publisher for wide dissemination.
The goals of the Seattle Partnership for Family Science are to enhance science literacy; increase parental involvement in their children's science education; and increase the numbers and ethnic diversity of families participating in school-based and community science programs. The Partnership will use the existing Seattle Partnership for Inquiry-Based Science, funded by a National Science Foundation grant for local Systemic Change, as the framework for the proposed activities. During the planning phase, the project staff will: * identify barriers to participation by families in their children's education paying special attention to ethnic minorities and individuals with limited proficiency in English; * develop and pilot-test an array of methods aimed at reducing these barriers; * promote awareness and involvement of parents in inquiry-based science activities; * develop new inquiry-based tools for science investigations; and * establish collaborative partnerships among the Seattle School District, the University of Washington, the Woodland Park Zoo, and other informal science centers.
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
The Massachusetts SSI (Project PALMS) will conduct this project in partnership with MITS (the Museum Institute for Teaching Science, Inc.) and will develop, demonstrate the effectiveness of, and disseminate a locally-driven model for parental involvement in mathematics, science, and technology education. The model builds on the SSI structure by starting with parents who are active in PALMS District Leadership Teams for Systemic Change (approximately 2900 parents). These parents will have opportunities for additional training with materials such as Project PRISM, EQUALS, AAAS, etc. These support the new State frameworks and assessments developed through he SSI, and are also in support of the high quality curriculum materials recommended for implementation in schools. Parents will then develop local plans for engaging other parents in their communities. Materials will be developed, including a manual on How to Build Coalitions to Engage Community Members in Mathematics, Science, and Technology Reform. In addition, materials will be developed and outreach activities will be conducted to include activities for parents and children (estimated to reach an additional 21,000 parents) held in nontraditional environments such as subways, laundromats, health clinics, and malls. Products will include a manual on building coalitions to engage communities in supporting mathematics and science reform, and a collection of field-tested prototype outreach activities. Findings will be disseminated through the Eisenhower Consortia, National PTA, Urban League, and National Council of La Raza.
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TEAM MEMBERS:
Thomas NoonanMary Jane SchmittPendred Noyce
The Self Reliance Foundation in association with the Hispanic Radio Network over a five year period will produce and distribute a variety of daily Spanish-language radio programs on science education topics and follow-up outreach services to network listeners on science education and career opportunities. The applicants will add two science related episodes each week to Buscando La Belleza, the four-minute daily radio series for families that focuses on social issues, work issues, women's rights, and educational and career opportunities. It is carried on 100 stations with a weekly cumulative audience of 2,567,000 listeners. The new episodes will include: 52 role model interviews with Hispanic men and women who have careers in science, mathematics, and technology from technical positions not requiring a college degree to Ph.D.'s engaged in cutting edge research; 26 family involvement episodes with suggestions for parents to build their confidence in helping their children with homework, doing simple science activities with their children at home, encouraging their older children in their studies, and working with schools and community organizations; and 26 academic and career resource/success stories highlighting Hispanic students who have been successful in their pursuit of careers in science, mathematics, and technology. The second series included under the grant is Salvemos Nuestro Planeta, a two-and-a-half minute series that focuses on environmental issues. It currently is carried on 89 radio stations twice a week with a total weekly cumulative audience of 2,494,300. The producers will expand the series to seven original episodes per week with five episodes focusing on science, mathematics, and technology themes: general science literacy, environmental management and technology, computers and information technology, environmental activities for youth, and SMET career opportunities. Outreach will consist of a national Spanish language toll free phone number that will refer listeners to resources related to opportunities for scholarships in science and engineering, activities and resources for parents and children in science education, etc., and in some cases, connect callers to the subject of that days interview. The PI will be Roberto Salazar who has been chief assistant to Vicente Llamas at the Comprehensive Regional Center for Minorities. He has been involved in numerous science education project for Hispanics and has a background in radio. The Executive Producer will be Jeff Kline. Major science consultants will be Vicente Llamas, Director of the Comprehensive Regional Center for Minorities, and Estrella Triana, Hispanic Science Education Director for the American Association for the Advancement of Science.
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TEAM MEMBERS:
Roberto SalazarGilbert SanchezRobert Russell