A quasi-experimental separate-sample pretest/posttest study was implemented in Boston with adult viewers of the IMAX film "Dolphins." A majority of adults rated the film as 'very interesting,' reporting that they liked the film's cinematography, educational value and experiential quality. Viewing the film significantly increased adult viewers' knowledge about topics associated with dolphins. A second study focused on seventh grade students who viewed only the film or viewed the film and subsequently completed film-related activities in their school classroom setting. A quasi-experimental
Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This research was conducted to inform the planning process for a new jellies exhibit at the Monterey Bay Aquarium. The main issues investigated were: (1) Are visitors interested in interpretive information about jellies or is it only important to have an esthetically attractive exhibit?; (2) What esthetic features are most appealing?; and (3) What kinds of information and ways of presenting information are most enticing to visitors? A sample of 195 aquarium visitors was interviewed upon leaving The Outer Bay, after seeing the current jellies exhibits in the Jellies-Drifters Gallery (everyone
This report from the National Research Council explores how learning changes the physical structure of the brain, how existing knowledge affects what people notice and how they learn, the amazing learning potential of infants, and the relationship between classroom learning and learning in everyday settings such as community and the workplace. It identifies learning needs and opportunities for teachers and provides a realistic look at the role of technology in education.
This article reports on part of a larger study of how 11- and 12-year-old students construct knowledge about electricity and magnetism by drawing on aspects of their experiences during the course of a school visit to an interactive science museum and subsequent classroom activities linked to the science museum exhibits. The significance of this study is that it focuses on an aspect of school visits to informal learning centers that has been neglected by researchers in the past, namely the influence of post-visit activities in the classroom on subsequent learning and knowledge construction
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TEAM MEMBERS:
David AndersonKeith LucasIan GinnsLynn Dierking
This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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TEAM MEMBERS:
Visitor Studies AssociationGeorge Hein
resourceresearchProfessional Development, Conferences, and Networks
In this brief article, VSA Student Board Member Steven Yalowitz discusses the upcoming VSA 2000 Conference in Boston and the ways student members can participate
This paper presents research reports from visitor studies researchers in the UK, Australia, and Brazil. Authors discuss the progress of the audience research field in their respective countries.
This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This paper discusses previous, current, and future visitor studies in Germany. It was presented at the Session International Marketplace of Ideas at the American Association of Museums 94th Annual Meeting in Cleveland, Ohio on April 26, 1999.