The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
This paper discusses recent efforts of zoos and museums to develop exhibits that place a greater emphasis on the uniqueness of natural areas and on what visitors can do to preserve these ecosystems. Specifically, this paper focuses on a recent project at the Brookfield Zoo to create an outdoor adventure game called Quest to Save the Earth and includes details of the design process and findings from a formative evaluation process.
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TEAM MEMBERS:
Kate IrvineCarol SaundersJohn Scott Foster
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
This paper presents results from the testing of a simple visitor survey tool modeled on traditional semantic differential techniques to identify socially agreed traits or attributes that might influence audience bias toward an exhibit species. The authors from the Wildlife Conservation Society Institute suggest that understanding these connotative meanings can aid exhibit developers in the creation of experiences. Five tests were conducted with this methodology, each focused on a different animal (dolphins, sharks, cheetahs, zebras, and African wild dogs). With four of the subject animals, a
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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TEAM MEMBERS:
Jason J. DrebitkoGillian NelsonVisitor Studies Association
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
This is a summary of an article by W.G. Conway featured in "Curator" in 1968, which describes the narrative of a dream. In the dream, a devil called "M" takes the author through a bullfrog exhibit to demonstrate the unlimited possibilities of exhibitng even the most common type of species.
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TEAM MEMBERS:
Visitor Studies AssociationW.G. Conway
In this article, Michael Pierce of the Anniston Museum summarizes D. Jenkins's research on interactive technologies featured in the "Proceedings of the 1985 American Association of Zoological Parks and Aquariums." Jenkins divides interactive exhibits into four types: comparisons, extending human senses, learning play, and conservation.
This is a brief summary of a 1982 report by Jacksonville State University researchers entitled "Research and Design at the Reid Park Zoo." This report outlines design research by describing an evaluation of the Reid Park Zoo in Tucson. The authors suggest three ways that careful design research benefits a facility and identify principles for better zoo design.
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TEAM MEMBERS:
Visitor Studies AssociationJ MartinJ O'Reilly
This is a brief summary of the historical periods described in Jon Coe's 1986 article entitled "Towards a Coevolution of Zoos, Aquariums, and Natural History Museums." Coe traces the history of exhibit design in these three types of informal settings.
This article describes findings from a study of over 250 professionals who deal with visitors in exhibition-type facilities. Researchers studied attitudes about exhibit evaluation, specifically about the value and funding of this research.