This research was conducted to inform the planning process for a new jellies exhibit at the Monterey Bay Aquarium. The main issues investigated were: (1) Are visitors interested in interpretive information about jellies or is it only important to have an esthetically attractive exhibit?; (2) What esthetic features are most appealing?; and (3) What kinds of information and ways of presenting information are most enticing to visitors? A sample of 195 aquarium visitors was interviewed upon leaving The Outer Bay, after seeing the current jellies exhibits in the Jellies-Drifters Gallery (everyone
This article reports on part of a larger study of how 11- and 12-year-old students construct knowledge about electricity and magnetism by drawing on aspects of their experiences during the course of a school visit to an interactive science museum and subsequent classroom activities linked to the science museum exhibits. The significance of this study is that it focuses on an aspect of school visits to informal learning centers that has been neglected by researchers in the past, namely the influence of post-visit activities in the classroom on subsequent learning and knowledge construction
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TEAM MEMBERS:
David AndersonKeith LucasIan GinnsLynn Dierking
This article presents excerpts from reports written by visitor research professionals in Canada, Finland, Italy and Norway. These brief summaries describe visitor studies projects at various institutions in these countries.
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TEAM MEMBERS:
Visitor Studies AssociationGeorge Hein
This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This paper discusses previous, current, and future visitor studies in Germany. It was presented at the Session International Marketplace of Ideas at the American Association of Museums 94th Annual Meeting in Cleveland, Ohio on April 26, 1999.
This article briefly outlines the unique evaluation strategy developed by staff at the Science Museum in London as part of the £50 million Wellcome Wing expansion project. The project aimed to produce "visit-centered" exhibitions that illustrate the impact of contemporary science and technology on ordinary people's lives.
This brief article discusses the slowly emerging field of visitor studies in Brazil and presents a list of master dissertations by Brazilian museum professionals, which represent the most complete and the best audience surveys available in the country.
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TEAM MEMBERS:
Adriana Mortara AlmeidaVisitor Studies Association
This article discusses the influence of cueing visitors during evaluation studies. It reports findings from a study that compared two sets of data from thirteen various exhibits. The study examined the average times spent by uncued visitors versus cued visitors to determine if cuing visitors significantly increases the amount of time visitors spend in museum exhibitions.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
In this article, Sue Allen, Director of Visitor Research & Evaluation, shares her experience of working at the Exploratorium for six years and advises on how to write effective questions for evaluation interviews and questionnaires when designing exhibits. Allen discusses the similarities between the process of writing questions and the process of designing an exhibit.
The "Bridges to Understanding Children's Museums" publication is a seven-chapter research report of the field of children's museums. This excerpt from chapter 5 includes a policy study highlighting some of the issues museums and other nonprofits confront in questions of funding and support.
This article discusses the QUT Museums Collaborative, a project comprised of museum educators and administrators and university researchers in Australia, which examined the experiences of young children visiting museums. This report includes a discussion of the research plan and methodology, emerging and anticipated outcomes, and the significance of the study.