These front end studies were done before the gallery reopened and show how visitors perceive particular habitat cases. The findings were later used to inform what species would be illustrated on guide cards for the habitat cases.
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Oakland Museum of CaliforniaDana Neitzel
This study, requested by Smithsonian Secretary Lawrence Small, was conducted between April 2004 and May 2005, over all four seasons, and used the following methods: 1) open-ended interviews with 55 visit groups; 2) formal observations of a sample of 100 visitors, for which the observer estimated the age and gender of visitors and noted their paths, all stops over 3 seconds in length, what displays they looked at, and which hands-on devices they used; 3) a peer review panel comprised of seven ex- hibition specialists (curators, designers,writers, educators, and exhibition developers) who work
This paper discusses a study that tracked the behavior of 350 visitors to the Lester E. Fisher Great Ape House at Lincoln Park Zoo over a 12-month period. Findings relate to visit durations, including children vs. adults as well as visitors' responses to interpretive graphics. This data adds to the growing literature on visitor behavior in zoological parks and have helped to guide several aspects of exhibit design for Lincoln Park Zoo's new ape facility.
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
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Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
This summative evaluation of the exhibition Robots & Us was designed to investigate how visitor audiences used and experienced this exhibition in relation to the project’s objectives and challenges. Visitors’ expectations and perceptions in relation to the project’s content goals prompted the summative evaluation to focus on specific challenges including: attitudes and perceptions about technology, connections between robots and people, appeal to a broad audience, and reactions to specific exhibits.
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Jeff HaywardJolene HartScience Museum of Minnesota
Interactive museum exhibits have increasingly placed replicated and virtual objects alongside exhibited authentic objects. Yet little is known about how these three categories of objects impact learning. This study of family learning in a botanical garden specifically focuses on how 12 parent-child family units used explanations as they engaged with three plant types: living, model, and virtual. Family conversations were videotaped, transcribed, and coded. Findings suggested that: 1) explanations of biological processes were more frequent than other types; 2) model and virtual plants supported
Education is a lifelong endeavor; the public learns in many places and contexts, for a diversity of reasons, throughout their lives. During the past couple of decades, there has been a growing awareness that free‐choice learning experiences – learning experiences where the learner exercises a large degree of choice and control over the what, when and why of learning – play a major role in lifelong learning. Worldwide, most environmental learning is not acquired in school, but outside of school through free‐choice learning experiences. Included in this article are brief overviews of
Genetics was developed by The Tech staff in collaboration with Stanford University and was funded by the National Institutes of Health Science Education Partnership Award (SEPA) program. The evaluation documents the impact and effectiveness of the exhibition using timing and tracking observations and exit interviews. It also examines the partnership between The Tech and Stanford University through interviews with graduate students, who conduct programs in the exhibition, and their supervisor (results are not included in this summary).
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Randi KornThe Tech Museum of Innovation
This is a front-end study designed to inform the team working on an NSF-funded exhibit-development project. The purpose was to determine what visitors think, know, and do in relation to listening, and to identifying potential opportunities and barriers to creating attentive listening experiences on the Exploratorium's public floor. The appendix of this repot includes the interview instruments used in the study.
Overarching evaluation questions focus on continuous improvement, the degree to which the Salmon Camp project achieves its objectives with regards to students' skills and attitudes, as well as implementation and outcome questions. Evaluation activities are designed to probe five major areas: 1. Student Knowledge and Skills. To what extent do students gain experience with digital tools, field research, and workplace skills? 2. Student Attitudes. How are students' attitudes and self-efficacy as science students changing with involvement in Salmon Camp? How are career interests changing or
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Phyllis AultOregon Museum of Science and Industry
Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.