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resource project Media and Technology
The Tech Museum of Innovation (The Tech) in San Jose, California proposes to partner with NOAA to integrate Science On a Sphere (SOS) into The Tech's Exploration gallery and to facilitate the development of informal and formal learning programs. Exhibits and programs at The Tech focus on the integration of emerging technologies into hands-on visitor experiences. In 2004, The Tech partnered with NOAA, the Maryland Science Center (MSC), and a consortium of national science centers to explore the potential and effectiveness of SOS as a method of engaging and informing the general public about NOAA-related sciences. Initial testing of SOS at the Maryland Science Center revealed that SOS is a visually compelling and engaging medium for conveying complex scientific information to museum visitors. Ninety-eight percent of visitors tested regarded a facilitated SOS program as a good or excellent experience with strong visitor retention suggesting the potential of SOS as a compelling visitor tool. However, when the experience was not facilitated this retention dropped dramatically. Support from NOAA will enable The Tech to test SOS and NOAA data in a number of formats to determine the most effective ways to utilize this incredible technology. The results of this evaluation will be shared with other museums using SOS to improve its reach in teaching informal audiences and promoting interest in both STEM content and NOAA research. The SOS exhibit will bring together scientists, technologists, informal education specialists, and young users to unlock the educational potential of NOAA's datasets and further NOAA's educational plan. Hands-on experiences using SOS will engage visitors in meaningful explorations of NOAA data. The Tech Museum will make SOS accessible to people of all ages, backgrounds, and educational levels. All panel text, audio, and captions will be presented in both English and Spanish to allow greater accessibility for local audiences. SOS will provide the programming platform upon which to explore the educational opportunities of this gallery as it illustrates how data collected with remote sensing technologies is helping us understand and make predictions about our dynamic environment and the future of our planet. SOS will illustrate how these data collecting technologies assist us in developing our knowledge about our planet and its solar system.
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TEAM MEMBERS: Greg Brown
resource research Media and Technology
This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
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TEAM MEMBERS: Barbara Flagg
resource research Exhibitions
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
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resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS: Jennifer Beck Jennie Murack Unicorn Projects, Inc. Irene F Goodman
resource project Professional Development, Conferences, and Networks
The Fort Worth Museum of Science and History will partner with The Exploratorium and with three smaller science museums that have strong connections to rural and Spanish-speaking populations in Texas: Discovery Science Place, Loredo Children's Museum, and Science Spectrum to develop TexNET, a four-year project modeled on the Exploratorium Network for Exhibit-based Teaching (ExNET). TexNET builds on lessons learned from past exhibit outreach models and addresses the needs of small, rural partners for exhibits and capacity-building workshops. Each small museum partner will host a set of ten exhibits for one year. Exhibit topics are 1) motion, 2) weather and 3) sound. Workshops focus on inquiry learning techniques, science content, programming and workshop design, as well as the institutional needs of each partner. Based on feedback from formative evaluation, the project added three additional partners in its final year, the Children's Museum of Houston, the Austin Children's Museum, and the Don Herrington Discovery Center, and focused its remaining year on building institutional capacity around tinkering. Inverness Research Associates will conduct the project evaluation. They will examine the success of this project by looking at the effectiveness of the TexNET model, the success of the individual exhibit elements to engage rural communities, the effectiveness with which this project has enhanced the abilities of local rural communities to sustain their own educational improvements and the effectiveness of the training components in increasing the capabilities of the local museums to serve their rural audiences.
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TEAM MEMBERS: Charlie Walter Samuel Dean Joe Hastings Robert Lindsey
resource project Public Programs
This planning project seeks to study new ways to tap into family vacation agendas as opportunities for increased learning. It will assess and prototype a variety of program development activities related to outdoor and indoor experiences for families on vacation to the Grand Strand coastal region of South Carolina, and potentially to other such vacation spots around the country. Such experiences are intended to facilitate family learning about coastal ecosystems. The planning work is a collaborative effort among professionals in university and museum organizations along with the Myrtle Beach Area Convention and Visitors Bureau.
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TEAM MEMBERS: James Luken Sharon Gilman
resource project Media and Technology
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS: Marco Molinaro University of California-Berkeley Darrell Porcello
resource evaluation Exhibitions
This is a summative evaluation of four exhibit areas: Tot Spot, Outdoor Tot Spot, Lookout Cove and Wave Workshop. All sections were developed with a grant from the National Science Foundation and are themed to "My Place By the Bay."
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TEAM MEMBERS: Minda Borun Rose Kelly Bay Area Discovery Museum
resource evaluation Media and Technology
Strange Days on Planet Earth combines a 4-part television series and outreach program produced by Sea Studios Foundation (SSF) for National Geographic Television and Film and Vulcan Productions, with funding from the National Science Foundation (NSF) and The David and Lucile Packard Foundation. The project comprises three primary components: a broadcast series, website, and a national consortium of informal learning institutions. The project team expects that through consistent messaging and content, these components, when integrated, collectively offer the public enriched opportunities to
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Jr. Sea Studios Foundation
resource evaluation Media and Technology
Strange Days on Planet Earth combines a 4-part television series and outreach program produced by Sea Studios Foundation (SSF) for National Geographic Television and Film and Vulcan Productions, with funding from the National Science Foundation (NSF) and The David and Lucile Packard Foundation. The project comprises three primary components: a broadcast series, website, and a national consortium of informal learning institutions. The project team expects that through consistent messaging and content, these components, when integrated, collectively offer the public enriched opportunities to
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Jr. Sea Studios Foundation
resource evaluation Media and Technology
Strange Days on Planet Earth combines a 4-part television series and outreach program produced by Sea Studios Foundation (SSF) for National Geographic Television and Film and Vulcan Productions, with funding from the National Science Foundation (NSF) and The David and Lucile Packard Foundation. The project comprises three primary components: a broadcast series, website, and a national consortium of informal learning institutions. The project team expects that through consistent messaging and content, these components, when integrated, will collectively offer the public enriched opportunities
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Jr. Sea Studios Foundation