The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS:
Stephen BitgoodDonald PattersonArlene Benefield
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
Considerable time and effort have been invested in understanding the motivations of museum visitors. Many investigators have sought to describe why people visit museums, resulting in a range of descriptive categorizations. Recently, investigators have begun to document the connections between visitors' entering motivations and their exiting learning. Doering and Pekarik have proposed starting with the idea that visitors are likely to enter a museum with an “entry narrative” (1996; see also Pekarik, Doering and Karns 1999). Doering and Pekarik argue that these entry narratives are likely to be
Professionals from the New York Hall of Science (NYSCI), New Knowledge Organization, and faculty from Hunter College developed Wild Minds: What Animals Really Think (WM) as a traveling exhibition with ancillary programs about animal cognition to be presented in both science centers and zoos. The project primary goal is to develop public understanding of the complex concept of animal cognition. Its secondary objective is to encourage sustainable science center-zoo partnership in the communities that host Wild Minds. The Wild Minds science center exhibition consists of discreet stand-alone
This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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TEAM MEMBERS:
Jeff HaywardMonterey Bay AquariumJolene Hart
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
During 2007, the Exhibits Department conducted a summative evaluation of Wild About Otters to document visitors' interest in and their responses to this temporary exhibition. This study was conducted in three parts to examine visitors' behaviors and responses to aspects of the exhibition, including conservation content, emotional reactions and bilingual graphic panels. Research questions 1. How are visitors using the exhibition? Which exhibits are they attending to and for how long? 2. What did visitors think Wild About Otters was about? 3. What conservation content did visitors remember
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. From 2006 to 2008, Aquarium staff members and consultants conducted a series of qualitative and quantitative studies to assess the extent to which visiting the Aquarium engaged, inspired and empowered visitors to care about and for the oceans. The Inspiring Ocean Conservation (IOC) Project included four phases. During Phase I, the researchers consulted with Aquarium staff and conducted in-depth interviews with visitors to develop a logic model. The model outlined the conservation outcomes that could result from
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TEAM MEMBERS:
Cynthia VernonSteven YalowitzAva FergusonVictoria Macfarlane