KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This report is the final process
Engaging Faith-based Communities in Citizen Science through Zooniverse was an 18-month pilot initiative funded by the Alfred P. Sloan Foundation. Any opinions, findings, or recommendations expressed are those of the authors and do not necessarily reflect the views of the Sloan Foundation. The goals of this initiative were to broaden participation in citizen science (aka people-powered research) among religious and interfaith communities by establishing pathways for them to engage with science using the online Zooniverse platform, and to build positive, long-term relationships with these
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our first research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials
In 2016, ETR received a National Science Foundation grant to study, under Principal Investigator Louise Ann (“Lou Ann”) Lyon, PhD, a newly formed, real-world organization dedicated to helping women in the workforce learn to write computer code. This project formed a partnership between a research team with experience in computer science (CS) education and learning sciences research and a newly fashioned practitioner team focused on building a grassroots, informal, volunteer group created to help women help themselves and others learn to write computer code. This research-practitioner
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
DATE:
TEAM MEMBERS:
Jean Hiebert LarsonChandra LewisCorynn Del Core
Ruff Family Science is an exploratory project funded by the National Science Foundation (NSF) that aims to foster joint media engagement and hands-on science exploration among diverse, low-income parents and their 4- to 8-year-old children. Building on the success of the PBS series FETCH! with Ruff Ruffman, the project leverages FETCH’s funny and charismatic animated host, along with its proven approach to teaching science, to inspire educationally disadvantaged families to explore science together. More specifically, the project is undertaking a research and design process to create prototype
The Crowd & The Cloud, a three-year project, developed by Passport To Knowledge and funded by the National Science Foundation, uses multimedia to engage different audiences around citizen science and crowdsourcing. The project team created four episodes of a broadcast television series, which appeared on PBS stations and via PBS.org, an interactive website, and a robust social media presence in an attempt to reach three target audiences: the general public, scientists, and citizen scientists. Rockman et al (REA), an independent educational research and evaluation firm, conducted an external
In March of 2016, the Exploratorium transmitted a live webcast of a total solar eclipse from Woleai, a remote island in the southwestern Pacific. The webcast reached over 1 million viewers. Evaluation reveals effective use of digital media to engage learners in solar science and related STEM content.
Edu, Inc. conducted an external evaluation study that shows clear and consistent evidence of broad distribution of STEM content through multiple online channels, social media, pre-produced videos, and an app for mobile devices. IBM Watson did a deep analysis of tweets on eclipse topics that
In its program, “Maximizing Lifelong Learning Opportunities: Innovative Strategies for Science Museums,” the American Museum of Natural History sought to develop, implement and assess a series of online and face-to-face adult learning courses, that shared the name “Our Earth’s Future” and focused on the topic of climate change. An external evaluation of this effort was conducted by Rockman et al, an independent evaluation firm that specializes in the evaluation of informal science learning programs. This research effort builds on prior knowledge gained from studies of adult learning programs
DATE:
TEAM MEMBERS:
Jennifer BorlandRuth CohenDebra TillingerMaria Janelli
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
This summative report evaluates the accessibility and efficacy of a project website as a tool for teaching ecosystem science. Edu ran a qualitative study with twelve participants in order to determine the overall usability and learnability of IntotheRift.org – an online textbook offering a virtual field trip to Lake Tanganyika in East Africa. The goal of the study – identify usability issues and also what currently works well. A learnability study focused on learners’ increase in awareness of ecosystem concepts and research scientists working in Lake Tanganyika. An efficacy study evaluated
DATE:
TEAM MEMBERS:
Douglas SpencerSasha MinskyJediah Graham