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resource project Public Programs
The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.
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TEAM MEMBERS: Nancy Hotchkiss
resource project Public Programs
The California Museum of Science and Industry (CMSI) will develop a new exhibit "Body in Balance: Developing Integrative Life Science Exhibits." This will be a 3000 sq. ft. component in the new 17,500 sq. ft. World of Life Exhibit Hall when the CMSI opens its new facility in 1997 and becomes the California Science Center. The World of Life is organized around several key science concepts which emphasize the commonalties among living things and their life processes. One of the major ideas to be communicated in this area is homeostasis as it applies to human beings. Homeostasis has been chosen because it is the unifying theme of system physiology. The exhibit will include seventeen exhibits (with a total of sixty- seven interactive elements) as well as a "The Body in Balance" theater presentations and bilingual (English/Spanish) exhibition books. This integrative view of body functions is consistent with recommendations from Benchmarks for Science Literacy and the Science Framework for California Public Schools Grades K-12. A broad menu of complementary formal education materials will be developed.
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TEAM MEMBERS: David Combs
resource project Exhibitions
Children's Discovery Museum of San Jose seeks National Science Foundation grant support in the amount of $381,000 (55% of a total project cost of $693,188) to develop over a 24-month period a series of interactive exhibits exploring the subject of rhythm, including both obvious and lesser known manifestations within the natural and physical worlds. Drawing upon the scientific disciplines of mathematics, biology, physics and psychology, RHYTHM takes as its construct the idea of time, the articulation of which means for apprehending and understanding rhythm. Working with outside advisors in science education and specific content areas, Co-PI Michael Oppenheimer will develop and build 20 exhibits, which will be semi- permanently installed at Children's Discovery Museum and accessible to our annual visitor population of 350,000; exhibits will also be profiled on "Kids" Clubhouse," a television program developed jointly by the Museum and our local PBS affiliate, KTEH/54, viewed by 55,000 weekly. Matching funds are also being requested to support curricular materials and a traveling version of RHYTHM. Over a 2-year, 8-site tour the Association of Science and Technology Centers projects that the series will reach a national audience of more than 1,000,000 children and adults. As a comprehensive project, RHYTHM provides a compelling model for addressing imperatives articulated in Science for All Americans, the landmark report issued by Project 2061 of the American Association for the Advancement of Science. Located in San Jose, California, the Museum serves an expanding urban area characterized by extraordinary ethnic diversity: Santa Clara County's 1.5 million residents are 42% non-Anglo, while San Jose is 50.8% Hispanic, Asian and Black.
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TEAM MEMBERS: Sally Osberg Koen Liem Tom Nielsen Michael Oppenheimer
resource project Media and Technology
The New York Hall of Science is overseeing a complex, four-year applied research and traveling exhibit development project on "precursor concepts" to the theory of evolution. These concepts pertain to key ideas about life -- variation, inheritance, selection, and time (VIST) -- and are organized around the principle that living things change over time. The central research question is: Can informal, museum-based interventions prepare young children (5 -12) to understand the scientific basis of evolution by targeting their intuitive pre-evolutionary concepts? The work involves many collaborators -- museum personnel around the country, university researchers, exhibit designers and evaluators, web designers, the Association of Science-Technology Centers and a number of advisors in the biological sciences, psychology and in informal and formal education. The products include applied research studies that will add to the conceptual change knowledge base in cognitive psychology, a 1,000 square-foot exhibit plus discovery boxes, a section on the UC-Berkeley Understanding Evolution web site, extensive on site and online staff training opportunities for participating museums and others, several dissemination activities including two research symposia, and bilingual (English and Spanish) exhibit materials and family guides. The project is positioned as a new model in informal science education for integrating research, development and evaluation, with applicability beyond the life sciences to other STEM fields.
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TEAM MEMBERS: martin weiss Sean Duran Margie Marino Evelyn Evans Preeti Gupta
resource project Exhibitions
The Children's Museum of Houston seeks to develop a 1,500 sq ft bilingual traveling exhibition based on their bilingual "Magnificent Math Moments" activities. This project simultaneously addresses two very important needs: the relative lack of mathematics exhibits for young children and for Spanish-speaking audiences. The exhibition is based on Patron (Pattern) Point where the visitor meets math superheroes, Subtracta, Capt. Mas in the settings of Subtracta's Puzzle Parlor; Capt. Mas's Marina; and Formas (Shapes) Family Shipping Yard. It will provide an inviting setting for introducing the target audiences to mathematics through the use of characters, environments and puzzles. BROADER IMPACT: Fabrication of a second version of the traveling exhibition will extend the number of institutions reached through two national tours. These exhibitions, which target children ages 5-10 and adults, are projected to reach some 1.4 million visitors in 24 museums over five years; sites will be selected to reach Hispanic audiences in smaller, low-income urban and rural areas. For further impact CMH is forming another network of museums that will benefit from this project, even though the institutions will not be able to host the traveling exhibition. CMH also is developing ancillary materials and services to accompany the exhibition that include activity kits and cart, character costumes, training guides, parent materials and other resources.
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TEAM MEMBERS: Cheryl McCallum Cecilia Garibay
resource project Broadcast Media
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
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TEAM MEMBERS: Paul Polechla
resource project Public Programs
Children's Discovery Museum of San Jose, CA, will develop a three-pronged project called "Round and Round" focused on the geometry, science and technology of circles and wheels. All three project products (one permanent and one traveling version of a 2000-sq. ft. exhibition; an array of complementary educational programs for children ages 3-10; and published research on patterns of interactions among families of diverse backgrounds in museum settings) will be developed in cooperation with developmental psychologists from the University of California at Santa Cruz and advisors from Latino and Vietnamese communities in San Jose. "Round and Round" exhibits and programs will offer a trans-cultural, gender-neutral, and multi-disciplinary look at the ingenuity and ubiquity of circles. Together they will provide a comprehensive array of interactive experiences that help children, ages 3-10, and adults explore the mathematics, physics, physical properties and engineering advantages of circles and wheels. The project is expected to serve three million visitors in science and children's museums across the nation within four years of implementation.
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resource project Exhibitions
The Oregon Museum of Science and Industry (OMSI) will develop "Outdoors Indoors, an Interactive Natural Science Exhibition for Young Children," ages 3-8, and their families. Two 2,500 sq. ft. versions of the exhibition will be developed -- one to be installed at OMSI and the other to travel. Building on children's innate curiosity about the natural world, the exhibition invites visitors to explore a woodland environment where they can develop process skills and learn natural science concepts. The exhibition will also focus on ways that parents can help encourage their children's science learning, both through exhibit activities and through exploration of the natural world outdoors. Bilingual text (English and Spanish) will help make the exhibition accessible to a diverse audience. Ancillary materials for families and educators will further enhance learning.
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TEAM MEMBERS: Karyn Bertschi
resource project Exhibitions
The California Science Center (CSC) developed the "World of Ecology," a 45,000 sq ft permanent exhibition that involves the large-scale fusion of interactive science exhibits with the immersive live-habitat concept of zoos, aquariums and botanical gardens.The focus for this project is the Extreme Zone, which will explore how species adapt to their environment. It contains four habitats: the Sonoran desert, deep sea hydrothermal vents, polar regions and rocky shores and will include more than 259 terrestrial and aquatic animal and plant species. The overall goal is to communicate that in every ecosystem the physical and living worlds are connected and shaped by the same fundamental ecological principles. It will be achieved through the integration of science center exhibits with immersive habitats on a large scale. This approach provides an interesting model for the science center, museum, zoo and botanical garden fields. The target audience is the 1.6 million annual CSC visitors, 57% of whom are from minority populations, with an emphasis on families, elementary and middle school students. In addition, CSC will enhance the exhibition through outreach programs that serve at-risk students. All audio-visual programs will be available in Spanish as well as English, and a Spanish language audio guide will be produced. Collaboration with the Santa Barbara Zoo will bring valuable expertise as well as enhance prospects for dissemination.
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TEAM MEMBERS: Charles Kopczak
resource project Media and Technology
To address a lack of informal science education opportunities and to increase community capacity to support STEM education for their children, Washington State University's Yakima Valley/Tri Cities MESA program, the Pacific Science Center, and KDNA Educational Radio have developed a set of informal science initiatives that offer complementary learning opportunities for rural Latino families. The goal of this four-year program is to create a sustainable informal science infrastructure in southeastern Washington State to serve families, increase parental awareness, support and involvement in science education and ultimately increase the numbers of rural Latino youth pursuing STEM-related under graduate studies. This program is presented in English and Spanish languages in all of its interconnected deliverables: Two mobile exhibits, beginning with one focused on agricultural and environmental science developed by The Pacific Science (PCS) Center; Curriculum and training in agriculture, life sciences and facilitating learning; Curriculum and training for community members to provide support to parents in encouraging the academic aspirations of their children developed by PSC and MESA; 420 Youth and parents from the MESA program trained to interpret exhibits and run workshops, community festivals, family science workshops and Saturday programs throughout the community; Four annual community festivals, quarterly Family Saturday events, and Family Science Workshops reaching 20,000 people over the four-year project; Take home activities, science assemblies, a website and CDs with music and science programming for community events; A large media initiative including monthly one hour call-in radio programs featuring science experts, teachers, professionals, students and parents, 60-second messages promoting science concepts and resources and a publicity campaign in print, radio and TV to promote community festivals. These venues reach 12,500-25,000 people each; A program manual that includes training, curriculum and collaborative strategies used by the project team. Overall Accesso la Ciencia connects parents and children through fun community activities to Pasco School District's current LASER science education reform effort. This project complements the school districts effort by providing a strong community support initiative in informal science education. Each activity done in the community combines topics of interest to rural Latinos (agriculture for instance) to concepts being taught in the schools, while also providing tools and support to parents that increases their awareness of opportunities for their children in STEM education.
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TEAM MEMBERS: James Pratt D. Janae' Landis Donald Lynch Michael Trevisan
resource research Exhibitions
In this article, Gary T. Johnson, President of the Chicago History Museum, discusses the Spanish-language initiative at his museum. Johnson describes how Spanish exhibit labels were received , lessons learned about preparing Spanish labels, and additional ways the museum attempts to reach out to Chicago's diverse community.
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TEAM MEMBERS: Gary T. Johnson
resource project Exhibitions
The Children's Museum of Houston, in cooperation with Scholastic Entertainment, the National Weather Service and the American Meteorological Society (AMS), will develop, produce and nationally circulate two (2) copies of a 2,500-sq.ft. interactive exhibit. Using the popular icon of the Magic School Bus, the exhibit will take young children on a journey of discovery to explore the science involved in the Earth's weather. The exhibit, "The Magic School Bus Gets Weather Wise," and accompanying educational materials and programs will be bilingual in Spanish and English and will support national and Texas standards for science and mathematics learning for children aged 5-10. It is estimated that the exhibit and programs will serve 2,000,000 children and adults in 36 national venues over six (6) years. Weather Exploration Stations will precede the exhibit to encourage community engagement prior to the exhibit's arrival at the host venue. AMS scientists, local meteorologists and media weathercasters will assist visitor experiences and help museums with strategies for publicity campaigns and development of local programming. The visiting audiences of children and their families will learn meteorology is a study of weather, there are different types of weather, a variety of tools are used in predicting weather and the water cycle plays a role in weather events. Visitors will read data from maps, graphs, thermometers, anemometers, experiment with variables and model weather conditions using interactive exhibit components.
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TEAM MEMBERS: Cheryl McCallum