In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
In 2007, the Chabot Space & Science Center in Oakland, California, in collaboration with LodeStar Astronomy Center, and the Institute for Learning Innovation received a grant from the National Science Foundation to design, create, research, and distribute a planetarium show called Tales of the Maya Skies. The project was an ambitious effort that set out to accomplish multiple goals, including the production of an innovative full dome planetarium show, the demonstration of an innovative production model, and sharing lessons learned with the field. A description of the three major components of
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TEAM MEMBERS:
Mark St. JohnMichelle PhillipsChabot Space & Science CenterKatherine RamageDawn Robles
EXECUTIVE SUMMARY This evaluation looked at one set of visitor behaviors - taking and using photographs - in the whole of Experience Music Project | Science Fiction Museum and Hall of Fame (EMP|SFM). It was conducted between April 30 and May 6, 2010 by collecting semi-structured interview responses from 58 EMP|SFM visitors during their visits. We sought to identify 1) whether visitors were taking their own photos in the galleries; 2) how they planned to use those photos; 3) whether they planned to use visitor-generated material (in the form of the Taking Aim Flickr site) after their visit; and
Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking
The purpose of this summative evaluation was to find out how visitors are using and learning from the East by Northwest exhibit at the Northwest African American Museum (NAAM) in Seattle, Washington. The exhibit tells the story of Seattle's Ethiopian community, highlighting the continuity of the culture and the contribution to our shared experience. To do this, three methods were employed: 1) tracking and timing observations, 2) exit surveys, and 3) analysis of guestbook entries. A total of 188 visitors were included in this study. Data collection occurred during January, February, and March
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TEAM MEMBERS:
Marta BeyerAlex CurioJulie DoughertyJustine WalkerErin WilcoxUniversity of Wisconsin
In late spring 2010, Goodman Research Group, Inc. (GRG) was contracted by the Museum of Science, Boston, to conduct an outcomes evaluation of their educational live performance, The Amazing Nano Brothers Juggling Show (ANB). The show presents scientific concepts about atoms and nano science in a highly entertaining and engaging performance. The evaluation focused on the learning outcomes of children, adults, and middle school students. The goal of this evaluation was to examine the effectiveness of the show in increasing audiences' knowledge of and interest in nano science and nanotechnology
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TEAM MEMBERS:
Rachel SchechterMuseum of ScienceMolly PriedemanIrene GoodmanCarol Lynn Alpert