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resource research Public Programs
Science museums, science centers, zoos, and aquariums (MCZAs) constitute major settings of science learning with unique characteristics of informal science education. Emphasis will be given to the analysis of four specific characteristics of MCZAs that seem relevant for educational research and practice, namely, conditions of mixed motives and goals, staged popular science, and impact of physical layout, as well as the role of social exchange and participation. By doing so, we focus on the consequences of these characteristics for the learning processes and outcomes of visits of MCZAs. We show
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TEAM MEMBERS: Stephan Schwan Alejandro Grajal Doris Lewalter
resource research Public Programs
Millions of children visit zoos every year with parents or schools to encounter wildlife firsthand. Public conservation education is a requirement for membership in professional zoo associations. However, in recent years zoos have been criticized for failing to educate the public on conservation issues and related biological concepts, such as animal adaptation to habitats. I used matched pre- and postvisit mixed methods questionnaires to investigate the educational value of zoo visits for children aged 7–15 years. The questionnaires gathered qualitative data from these individuals, including
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TEAM MEMBERS: Eric Jensen
resource project Media and Technology
Focusing on climate change and its impact on coastal zones and marine life, Visualizing Change will build educator capacity in the aquarium community and informal science education field. Building on NOAA datasets and visualizations, we will provide interpreters with strategic framing communication tools and training using the best available social and cognitive research so that they can become effective climate change educators. Objectives are to (1) Develop and test four exemplary interpretive "visual narratives" that integrate research-based strategic communication with NOAA data visualization resources; (2) Test the application of the visual narratives in a variety of geographic regions, institution types (aquarium, science center, etc.), and using multiple technology platforms (Science on a Sphere, Magic Planet portable globe display, iPad/tablets, and video walls); (3) Build a professional development program for climate change interpretation with data visualization; and (4) Leverage existing networks for dissemination and peer support.
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resource project Public Programs
The Ocean Project will empower America's zoos, aquariums and science museums to become centers of innovation and effective leadership for healthy oceans and conservation in their communities, providing meaningful engagement opportunities for their 200 million annual visitors to become involved in helping with solutions. To help them do so, The Ocean Project is launching a competitive Innovative Solutions Grants Program that will provide financial resources for zoos, aquariums and science museums to develop innovative local and regional ocean conservation solutions and stewardship initiatives, with a special emphasis on engaging youth and minorities. To leverage and maximize the benefit of this small grants program, The Ocean Project will also provide the awardees with opportunities for capacity building in strategic communications and share the resulting new strategies and successes with our growing partner network of 2000 zoos, aquariums, science museums and other conservation and education organizations in all 50 States and worldwide.
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TEAM MEMBERS: William Mott
resource evaluation Public Programs
Zoo and Aquarium Research Collaborative (ZAARC) is a NSF-funded research project by TERC and Oregon State University (co-PI’s Andee Rubin and John Falk) that is exploring a collaborative model for action research as a form of professional development for zoo and aquarium educators. Over the past three years, ZAARC has engaged education staff from six zoos and aquariums from across the country in learning about and conducting action research pertinent to their institutions. Dr. Cynthia Char of Char Associates, an independent consulting firm specializing in program evaluation, has been a member
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TEAM MEMBERS: Cynthia Char
resource research Media and Technology
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
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TEAM MEMBERS: Sanha Kim
resource evaluation Public Programs
Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
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TEAM MEMBERS: Mary Jackson
resource project Public Programs
The Wildlife Conservation Society and Good Shepherd Services (a youth development and education agency) are implementing and evaluating a school-to-career model program that consists of afterschool and weekend programming for high school students at four New York City area zoos and an aquarium, followed by post-participation tracking, support, and mentoring. The goal is to promote affective, cognitive and behavioral outcomes among 150 low-income minority youth necessary to pursue careers in the wildlife sciences.

The Bridging the Gap project is (1) developing a science career program that includes hands-on, technology-enriched, science learning experiences at zoos/aquaria; career building services, mentoring, and long-term tracking and support, (2) forming a community of minority students who have the knowledge and skills to pursue wildlife careers, (3) generating research findings on the short-term and long-term effectiveness of the program, and (4) disseminating information about the project's resources and findings to other informal science education institutions around the nation for replication. The evaluation plan measures a variety of outputs, outcomes and impacts that include short-term and long-term cognitive and affective variables. Data collection methods include student activity monitoring and pre-post testing.

The project addresses a compelling personnel issue documented by the American Zoo and Aquarium Association - the small number of minority science professionals working in zoos and aquariums. Because few programs currently exist to help minority students enter the wildlife science professions, this project fills an important programmatic need and serves as a model workforce program that can be replicated by other informal science education organizations around the country. The project's key strategic impact is its capacity to broaden participation in the wildlife sciences by expanding the science professional pipeline beginning in high school.
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TEAM MEMBERS: Karen Tingley Chanda Bennett Don Lisowy Brian Johnson Emily Stoeth Courtney Wiggins
resource project Public Programs
The Palo Alto Junior Museum & Zoo offers a satisfying mix of interactive exhibit experiences, close-up animal viewing, and a warm, welcoming staff in a small-scale setting which makes it easily manageable for families with special needs. In recent years the JMZ has attracted and embraced this audience of often close-knit friends and organizations. In addition to an ongoing dialog with visitors at the institution, on multiple occasions JMZ has invited families to participate in community conversations to share their perspectives, experiences and suggestions.
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo
resource project Media and Technology
Lincoln Park Zoo will upgrade and make freely available ZooMonitor, a scientific data collection tool, which currently exists in a pilot version, for monitoring the behavior of animals in zoos and aquariums, . ZooMonitor will contain modules for tracking animal behavior and body condition and for conducting data analysis. The zoo will also integrate a platform for securely storing an institution's data. With these modifications, ZooMonitor will be rigorously tested by industry partners, translated for both Apple and Android devices, and made available for free public download. ZooMonitor will enable any zoo or aquarium, regardless of collection size, budget, or number of staff, to develop a routine monitoring program—improving the lives of hundreds of thousands of animals across the country and around the world.
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TEAM MEMBERS: Megan Ross
resource project Public Programs
The Florida Aquarium will create a Gulf-focused seafood education program that will deliver current information on seafood choices that help ensure abundant future populations of fish. The aquarium will form an advisory council to provide ongoing Gulf seafood recommendations, produce a pocket-sized "Gulf Seafood Guide," refine and expand its Restaurant Partner Program, create a Commercial Partner Program for non-restaurant businesses, increase the sustainable seafood educational content on its website, and host World Oceans Day/Seafood Now Awareness Days to reach an even broader audience. The combination of educational products and events will enable the aquarium to reach the public with current information and allow consumers to take a positive role in helping preserve the Gulf through their purchases.
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TEAM MEMBERS: Debbi Stone
resource project Public Programs
Brookfield Zoo will expand its "Zoo Adventure Passport" (ZAP!) program for urban families with children ages 3-12 to serve additional families and increase informal science learning opportunities in the two Chicago suburbs of Cicero/Berwyn and Melrose Park. The program will serve as a gateway to new family experiences, teaching families and children about their local and world environments, and providing an opportunity for family enrichment in a community-centered learning environment. The zoo will use presentations and activities to enhance science learning, offer field trips that reconnect urban families with wildlife and nature, and provide STEM content through multigenerational science learning. Through this project, the zoo will increase family participation by 25%; improve student performance in school; increase family interest in and enthusiasm about science, nature, and the environment, and increase family participation in their children's education.
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TEAM MEMBERS: Jo-Elle Mogerman