The WGBH Educational Foundation together with the Association of Computing Machinery (ACM) and dozens of partners, proposes a major new initiative to reshape the image of computing among college-bound high school students, with a special focus on Latina girls and African-American boys. Image is seen as an important factor in the lack of interest in computing majors among high school and college students, who often see computer scientists as geeks and nerds with boring jobs and equally boring lives. Latina girls and African-American boys--among the most underrepresented groups in computing--represent particularly important and challenging audiences. The New Image for Computing project will research and design a "communications make-over"--a new set of messages that will accurately and positively portray the field and will be widely tested for their emotional appeal to and intellectual connection with the targeted audiences. Experienced marketing professionals will help create the messaging campaign using proven marketing and communications strategies. WGBH, a leading producer of programming for public television and non-broadcast educational media, is uniquely positioned to lead this initiative, as they have a current, similar project called Engineer Your Life that aims to encourage academically prepared high school girls to consider engineering as an attractive option for both post-secondary education and as a career choice.
The University of Massachusetts Lowell conducted 1.5-day conference in the fall of 2011, titled "Learning on the Go: Using Out-of-Home Media to Communicate Climate Science." The conference, held at the Lowell Inn and Conference Center, brought together approximately 125 professionals and students in climate science, communications, out-of-home media, social science, informal and formal science education, and educational psychology with the goal of exploring opportunities for applying out-of-home media to communicating science to the public, with a particular emphasis on climate change science. "Out-of-home media" is defined as any type of communication that reaches individuals while they are out of the home, including mobile media, billboards, mass transit placards, posters, etc. The intent was to consider how informal science education and its impacts on learning can be expanded via the adaptation of such media to the goals of ISE. Conference proceedings and podcasts of keynote sessions will be made available on a conference Web site. Conference evaluation will be conducted by Arbor Consulting Partners.
A range of sources support science learning, including the formal education system, libraries, museums, nature and Science Centers, aquariums and zoos, botanical gardens and arboretums, television programs, film and video, newspapers, radio, books and magazines, the Internet, community and health organizations, environmental organizations, and conversations with friends and family. This study examined the impact of one single part of this infrastructure, a Science Center. This study asked two questions. First, who in Los Angeles (L.A.) has visited the California Science Center and what factors
This mixed-methods evaluation, which was conducted at the request of the museum’s Communications department, answers two questions about a suite of special family events at the Burke Museum. First, this project sought to develop a profile of Family Day visitors – including any differences in audiences across individual events, and how visitors were receiving information about the events. Second, this evaluation sought to explore visitors’ expectations of and experiences at the events. Specific evaluation questions included the extent to which expectations and experiences aligned with one
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TEAM MEMBERS:
Emily CraigBetsy O'BrienRenae YoungsBurke Museum of Natural History and Culture
Presentation on NSF grant DRL-0840333 (""National Science Festival Network"") presented at the CAISE Convening on Organizational Networks, November 17th, 2011."") presented at the CAISE Convening on Organizational Networks, November 17th, 2011.
Presentation on NSF grant DRL-1010844 (""STAR Library Education Network: A Hands-on Learning Program for Libraries and Their Communities"") presented at the CAISE Convening on Organizational Networks, November 17th, 2011.
In this study, the authors describe a conceptual framework addressing culturally based ways of knowing, and provide a brief description of their efforts to design a community-based summer science program with a Native American tribe using this framework. To address the call to attract culturally diverse students to STEM fields, the authors advocate supporting students in their navigation of multiple and perhaps conflicting epistemologies, and using the student community as resources to be built upon, rather than pushing them toward replacing their personal epistemologies with canonical
In this article, researchers report on the ways that middle school students positioned themselves as agents of change in their community by using the results of their research into local scientific phenomena and advocating for environmental reforms. This article might be of interest to ISE educators who are exploring how their programs can support the emergence of positive science learning identities in their youth participants.
WGBH has produced NOVA scienceNOW (NsN) since 2005, with major funding from the National Science Foundation, the Howard Hughes Medical Institute, and the Alfred. P. Sloan Foundation. Along with the associated web site and outreach initiative, all NsN resources share the overarching goals of: (a) increasing the public's use of multimedia resources to learn about current science research, (b) increasing public awareness and understanding of cutting edge science content and its relevance to their lives, and (b) increasing public engagement in science-related activities. Goodman Research Group
WGBH and the Materials Research Society (MRS) collaborated to create Making Stuff, a multi-faceted project about the all-encompassing role that materials play in shaping our lives. The project included a four-episode NOVA mini-series originally broadcast in January, 2011 that was hosted by NY Times columnist David Pogue, a large-scale national outreach campaign with collaborating partnerships funded in 20 locations, web pages on the NOVA website, and an online contest promoted and hosted on Facebook. Across all project components, the overarching goals were to enhance the general public's
One World, One Sky: Big Bird's Adventure (OWOS) is a bi-national, China-US cooperative project to produce and distribute a planetarium show based on popular characters from Sesame Workshop's television productions in each country for preschool- and kindergarten-aged children, as well as accompanying outreach materials for children, parents and teachers to further enhance learning. The project aims to: (1) provide young Chinese and American children aged four to six with an age-appropriate introduction to astronomy; (2) promote positive attitudes toward science among young children in both
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen