The Museum of Science in Boston, Massachusetts is one of the world’s largest science centers and the most visited cultural institution in New England. Located in Science Park, a piece of land that spans the Charles River, the museum is conveniently situated close to Boston and Cambridge. The museum has more than 700 interactive exhibits and a number of live presentations offered daily. One of these daily shows include live animal presentations, where museum visitors can learn more about some of the many animals that the museum cares for in its live animal center. An evaluation of these live
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TEAM MEMBERS:
Sarah RosenthalKristina OhlSadia Sehrish IslamMaría José Brito Páez
In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
Merging art and science, "Self Reflected" aims to communicate the incredible complexity of the neural signaling in our brains that makes us who we are. The artists, Dr. Greg Dunn and Dr. Brian Edwards, invented a novel technique called reflective microetching to simulate the microscopic behavior of neurons in the viewer’s brain as they observe this work of art. "Self Reflected" is currently on display in the Your Brain exhibit at The Franklin Institute in Philadelphia. This summative evaluation study explores museum visitors’ behavior, reactions, and learning outcomes as they interact with
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report details the findings from an exploratory research study conducted by the Research and Evaluation Department at the Museum of Science, Boston about this exhibition, which came to be known as Provocative Questions (PQ). This investigation was guided by the following questions: 1. Will visitors engage in socio-scientific argumentation in an un-facilitated exhibit space, and are they aware that they are doing so? 2. How do the un-facilitated exhibits impact visitors’ socio-scientific argumentation skills? For the exploratory research study, visitors were cued to use the exhibits and
In 2006, the Science Museum of Minnesota carried out a formative evaluation of the traveling exhibition, Disease Detectives. Disease Detectives features an immersive environment where visitors investigate a case by meeting a patient (an interactive mannequin), interpreting lab tests, and exploring specific environments to learn more about disease transmission and prevention. Each case highlights a different mode of disease transmission and the relevant illnesses. The purpose of this evaluation was to look at the usability and learning outcomes of one of the three proposed scenarios for the
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
The purpose of the Handbook is to inform the co-creation of a new wave of iSaveSpecies interactives designed to deepen engagement in science and conservation at zoos, aquariums, and other living-exhibit institutions. The Handbook allows participating institutions to easily collect visitor data, to better understand how visitors currently engage at exhibits, and to apply visitor data to the development of iSaveSpecies inquiry and action tools. We describe some common methods of data collection including: timing and tracking of visitors, prototyping exhibit mock-ups, and language testing using
This study showcases the two of the most recent exhibits in the Art/Science gallery at the Museum of Science: What I Eat: Around the World in 25 Diets and Bonsai: Creating Art with Nature. By analyzing information from two different exhibits that were shown in the same space, themes emerged across both exhibit experiences that can inform the exhibit team more broadly about the gallery's audience and effect on visitors. Evaluation Questions: In what ways are visitors interacting with the exhibits? What do visitors find most interesting about the exhibits? Which connections are visitors making
Bio Med Tech: Engineering for Your Health was a 2,750 square foot exhibition at the Great Lakes Science Center (GLSC) that dealt with issues related to biomedical technology. Partially funded by a grant from the National Institutes of Health Science Education Partnership Awards program (NIH/SEPA), the project was developed through a partnership between GLSC and Case Western Reserve University. The SEPA grant also funded a variety of programming activities, including informal Exploration Cart activities in the exhibition, presentations in the exhibition's theater space, and teacher training