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resource project Public Programs
The Astronomical Society of the Pacific, in collaboration with the Institute for Learning Innovation, will implement "Sharing the Universe." This research and implementation project is designed to include both a comprehensive, two-phased research component, as well as a large-scale national dissemination. The intended impacts are to improve the quality and effectiveness of informal science education activities provided by amateur astronomers; increase the frequency of public engagements in astronomy; and broaden the variety of events and diversity of the outreach to include underserved and underrepresented audiences. The project will create a community of practice using club leaders to improve astronomy clubs nationwide through research tools, training and outreach skills. Project deliverables include Phase I research which is designed to gain an understanding of how outreach-orientated clubs function and identify strategies that make successful clubs effective. Phase II will examine a core group of 20 clubs in detail to further understand the outreach culture while using interventions developed from the Phase I results such as a training DVD, Online Resource Library, Outreach Toolkit and a robust community of practice. The final deliverable will be the dissemination of proven strategies and best practices revealed by the research to 200 diverse astronomy clubs across the country. Strategic impact will be realized in increased outreach capacity among amateur astronomers and a strong model for astronomy clubs with proven best practices and resources. It is anticipated this project will reach more than 4,400 amateur astronomers and indirectly impact more than one million Americans in astronomy clubs in four years. Inverness Research will conduct the summative evaluation of the project.
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TEAM MEMBERS: James Manning Martin Storksdieck Eric Jones Michael Bennett Greg Schultz
resource project Public Programs
NASA Science and Technology on the Family Calendar investigated the possibility of using local public and charter schools to recruit groups of families with middle-school-age children who would meet regularly to create NASA-themed programs for presentation to the general public at the Rochester Museum & Science Center (RMSC). The lead institution was the Rochester Museum & Science Center, in partnership with the Insight Lab at the Chester F. Carlson Center for Imaging Science of the Rochester Institute of Technology, with evaluation services provided by the Warner School of Education at the University of Rochester.

The original project concept was to work through the Rochester City School District, the Genesee Community Charter School (GCCS), the Rush-Henrietta Central Schoool District, and the West Irondequoit Central School District to recruit a cohort of twelve families from each district and GCCS. Each cohort would meet regularly over a period of months to develop a program of activities with support from RMSC educators and RIT students and STEM faculty.

Experience over three years indicated that recruiting family groups through RMSC's and RIT's own channels of communication could be as effective or more effective than working through school districts. Although some cohorts started with as many as twelve families, completion of each project was actually accomplished by smaller core groups of two to five families. Because of other stresses on students, parents and the school, one of our Rochester City School District partners was unable to produce a cohort of families that could meet regularly. For this school we arranged special all-school visits to the RMSC's Strasenburgh Planetarium. We also recruited a new cohort from the general public to create a sixth event as envisioned in our proposal.

Each of our six successful cohorts produced its own public event running from one to ten days at RMSC: "Planet Next: Where Are We Going and How Will We Get There?", "Space Odyssey: Colonization of Space," "Lasers," "Aliens: Friend or Foe?", "Evolution of Electronics" and "Our Home Planet." These events were created during 105 family meetings attended by 269 unique individuals (including children of all ages and adults) and seen by an estimated 5910 RMSC visitors.
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TEAM MEMBERS: Kate Bennett
resource project Media and Technology
Journey into Space (JIS) is designed to improve student, educator, and general public understanding of earth/space science and its relationship to NASA goals and objectives through the use of a traveling GeoDome (inflatable planetarium) and engaging supporting programming at The Journey Museum. The Museum collaborates with area colleges, school districts, K-12 educators, youth serving organizations, astronomical affiliations, and others. The overall goal of JIS is to improve student, educator, and general public understanding of STEM and its relationship to NASA goals and objectives. JIS objectives are: 1) To increase student and public interest and awareness in STEM areas; 2) To increase student interest in pursuing STEM careers; 3) To improve teacher knowledge of NASA related science; 4) To increase teacher comfort level and confidence in teaching NASA related science in their classrooms; 5) To increase collaboration between informal and formal science educators; 6) To increase student and public understanding of Plains Indians ethno astronomy; and 7) To increase museum visitors’ interest and understanding of NASA related science. The Museum produced 2 films (“Cradle of Life”, “Looney Moons”) that are offered daily, 4 recurring monthly programs (Final Frontier Friday, Amazing Science, SciGirls that became Science Explorer’s Club, and Black Hills Astronomical Society meetings), summer robotics classes and teachers’ workshops, annual Earth Science Day, in addition to the GeoDome programming that has toured the region including presentations in the three poorest counties in the United States. The ethno-astronomy is underway in partnership with Oglala Lakota College and South Dakota Space Grant Consortium.
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TEAM MEMBERS: Peg Christie
resource evaluation Media and Technology
One World, One Sky: Big Bird's Adventure (OWOS) is a bi-national, China-US cooperative project to produce and distribute a planetarium show based on popular characters from Sesame Workshop's television productions in each country for preschool- and kindergarten-aged children, as well as accompanying outreach materials for children, parents and teachers to further enhance learning. The project aims to: (1) provide young Chinese and American children aged four to six with an age-appropriate introduction to astronomy; (2) promote positive attitudes toward science among young children in both
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TEAM MEMBERS: Jon Miller Li Daguang Sesame Workshop
resource project Public Programs
In the Community Science Learning through Youth Astronomy Apprenticeships (YAA) project, underrepresented urban high school youths, working with recent college grads, conducted astronomy investigations, then translated their personal learning and enthusiasm into outreach programs for younger children, families and community members in an astronomy and space science program. Science education centers at Massachusetts Institute of Technology and Smithsonian Astrophysical Observatory, Boston community-based after school centers and the Institute for Learning Innovation collaborated.
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TEAM MEMBERS: Irene Porro Mary Dussault Susan O'Connor John Belcher
resource project Media and Technology
Sesame Workshop created a new planetarium show and outreach activities for children ages 5 and 6 and their families, teachers and other caregivers. The Adler Planetarium & Astronomy Museum, the Beijing Planetarium and the Liberty Science Center also collaborated on the "sharing the sky" themed show to help Chinese and American children identify differences and similarities in their respective associations to astronomy.
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TEAM MEMBERS: Rosemarie Truglio Joel Schneider
resource project Media and Technology
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
This project will develop a comprehensive Space Weather Outreach program to reach students, educators, and other members of the public, and share with them the discoveries from this scientific discipline. The Space Science Institute will capitalize on its prior successes and the success of other education programs to develop a comprehensive and integrated program that has the following five components: (1) the Space Weather Center website that includes online educational games; (2) Small Exhibits for Libraries, Shopping Malls, and Science Centers; (3) After-School Programs; (4) Professional Development Workshops for Educators, and (5) an innovative Evaluation and Education Research project. Its overarching goal is to inspire, engage, and educate a broad spectrum of the public and make strategic and innovative connections between informal and K-12 education communities. Partners include UC Berkeley's Space Sciences Laboratory; the American Library Association; Macerich: a mall developer with nationwide impact; and the Math, Engineering, Science Achievement program. The project brings together a creative collaboration between exhibit designers, graphic artists, formal/informal educators, and research scientists. The project spans a full spectrum of science communication strategies (formal, informal, and public outreach). The evaluation part of the project will examine how well the project elements work together and a pilot research study will explore the efficacy of online digital games for communicating complex space weather content. Results will be published and the findings presented at professional meetings and online. The three-year project is expected to impact well over two million people, including exhibit and website visitors and outreach visitors at various venues such as libraries and malls.
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TEAM MEMBERS: Paul Dusenbery James Harold Lisa Curtis Brad McLain