During January 2007, the Science Museum of Minnesota carried out a study to gather visitor feedback on a variety of potential interpretive features of Science on a Sphere. Visitor preferences related to the use of interpretive labels and graphics directly on the Sphere and the speed in which visualizations rotate were studied. A total of 51 visitors were interviewed. Key findings include: 1. Three quarters of visitors preferred descriptive labels to be directly on the Sphere. 2. If labels were projected on the Sphere, almost all the visitors wanted them to disappear after a period of time. 3
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS:
Marianne McPhersonElizabeth BachrachIrene F GoodmanScreenscope, Inc.American Association for the Advancement of Science
Goodman Research Group, Inc. (GRG) conducted front-end evaluation and Alpha testing for the Harvard-Smithsonian Center for Astrophysics of EarthScope Panorama, an interactive Earth science game for middle school youth. The front-end evaluation focused on the prospective content, format, and platform of the game, with the broad goal of assessing four different game prototypes in a population of middle school students. The specific objectives of the evaluation were to document and assess what students already know about EarthScope-related themes and content, what geoscience questions they have
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TEAM MEMBERS:
Marianne E. McPhersonLaura HousemanIrene F GoodmanHarvard-Smithsonian Center for AstrophysicsSmithsonian Astrophysical Observatory
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
Three Big Back Yard (BBY) evaluations were carried out during the summer of 2006. A timing and tracking study was conducted to understand how visitors utilized and interacted with the various components of the Big Back Yard. A total of 101 visitors were observed. Exit interviews were carried out with 96 visitors as they left the BBY. The exit interviews provided an understanding of visitors' motivations for visiting the BBY, what they knew about the BBY before they visited, and their experience with the golf course's content. A lobby interview was conducted with 160 visitors as they left the
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TEAM MEMBERS:
Amy Grack NelsonBeth JanetskiLevi WeinhagenScience Museum of Minnesota
This report presents findings from a front-end evaluation at the Science Museum of Minnesota for the exhibition, "Water: H2O = Life." The study was carried out to gain visitor feedback on images advertising the Water exhibition. A total of 117 interviews were conducted with visitors aged 18 and above. Visitors were shown three images 1) an Earth-shaped cup held up by a human hand, 2) the Earth with a drop of water, and 3) the Earth floating in a life preserver. Visitors were asked if any of the images would inspire them to come to the museum and, if so, which image was most inspiring. Next
The Oregon Museum of Science and Industry (OMSI), with major funding from the National Science Foundation, developed the Animal Secrets exhibition for children ages 3-8 and their families. The exhibition seeks to provide families with an opportunity to discover nature from an animal's point of view as they explore immersive, naturalistic environments including a meadow, stream, woodland, cave, and naturalists' tent. The exhibit's "big idea" is for visitors to develop a sense of wonder about nature by exploring the secret world of animals. Evaluation instruments and surveys are included in the