The University of Washington’s Museology Program, in partnership with the Woodland Park Zoo and the Learning in Informal and Formal Environments Research Center is developing a model of university-community collaboration where students work with client museums, zoos and aquaria to evaluate exhibits and programs under the guidance of a research mentor. Students will gain experience in audience research and evaluation, as well as in project management, collaboration, and leadership. Staff at participating museums will advance their personal knowledge about visitors and the field of museum evaluation. The project will prepare a new generation of evaluators and museum practitioners through an innovative apprentice-styled laboratory that integrates the strengths of mentoring, fieldwork, academics, and client-centered experiences. Project Advisors include John Falk, Julie Johnson, Randi Korn, Marjorie Schwarzer, and Patterson Williams. Project started January, 2009 with 24 graduate students in the first cadre.
Children feed alphabet letters to a talking baby dragon, drive a New York City fire truck, paint on a six-foot art wall, and crawl through a challenge course in PlayWorks™ at the Children's Museum of Manhattan (CMOM) in New York. Manhattan’s largest public play and learning center for early childhood marries the skills that children need to succeed in kindergarten with fun stuff that kids love. The Institute of Museum and Library Services (IMLS) funded the project through a 2006 Museums for America grant to support the museum as a center of community engagement and lifelong learning. “PlayWorks™ is a joyful place for learning science, math, reading and other things. We incorporate fun and learning into the whole design to create a scaffold of learning. Families come to the museum to supplement preschool experiences,” said Andy S. Ackerman, CMOM’s executive director. The museum also offers parents, sitters, and other care-providers guidance on engaging their children with the exhibit. Based on the concept that children’s learning and personal growth is rooted in play, the 4,000-square-foot space is divided into five learning areas: Language, Math and Physics, Arts and Science, Imagination and Dramatic Play, and Practice Play (for infants and crawlers).
Researchers at Michigan State University, University of Washington, Science Museum of Minnesota, and Museum of Life and Science found that there are clear indicators of learning in Science Buzz (www.sciencebuzz.org), the online museum environment studied as part of the Take 2 project. People who participate in conversations through the Buzz blog demonstrate an interest in science, and they leverage their own experiences and identities in order to share science knowledge with others. Researchers utilized indicators of learning as identified in the National Academies report on Learning Science in Informal Environments. Aspects of learning that were particularly important for an online environment like Science Buzz were interest in science, participating in science through the use of language, and identifying as someone who knows about or uses science. Researchers found that Science Buzz participants had a strong interest in scientific issues, utilized argumentation strategies--an important scientific practice--and identified with the importance of science in their lives. In particular: (1) Interest in scientific issues, caring about scientific issues, identifying personally with scientific issues were commonly evident in Science Buzz; (2) There is widespread use of argumentation in relation to scientific issues, an important scientific practice, although the quality of the scientific reasoning associated with these argumentation practices varies; (3) The co-construction of identity between online participants and the host museum is a potentially powerful outcome, as it suggests that online learning environments can facilitate longer-term relationships; (4) The analytical tools developed by this project advance our ability to understand learning in online environments; (5) While some indicators of learning are present, others, such as reflecting on science or co-constructing science knowledge with others, are not present. For museums, encouraging museum staff to engage digital tools and online participants is relatively easy. However, measuring online activity with regard to complex outcomes like learning is extremely difficult. Perhaps the most useful outcome of the Take 2 project, therefore, is a tool that will enable museums to make sense of online activity in relation to powerful outcomes like learning.
According to this report, libraries and museums are effective but often overlooked resources in the United States' effort to turn around a crisis in early learning, exposing children to powerful learning experiences in the critical early years and keeping them learning through the summer months. This document provides dozens of examples and 10 key ways libraries and museums are supporting young children. It provides a clear call to policymakers, schools, funders, and parents to make full use of these vital, existing community resources.
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TEAM MEMBERS:
Intitute of Museum and Library ServicesMarsha SemmelMamie BittnerAllison BoalsMary Lynn HowardAndrea Camp
This report describes the findings of an evaluation of the Gallery Guide program at the Frye Art Museum in Seattle, Washington. It aimed to determine if and how 6 identified public tour goals are being met and examined how visitors are generally engaging during public tours at the museum. List of Key Findings: Overall all Gallery Guide goals were met to varying degrees. The majority of surveyed visitors reported they would feel comfortable leading a friend through the Frye after their tour experience. Gallery Guides provided a high number of informative statements (47%). Visitors appear more
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TEAM MEMBERS:
Peder NelsonMark RosenRose Paquet KinsleyThe Frye Art Museum
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. Key findings are summarized below. Overall, these findings have three major implications. Wednesday, Thursdays and Fridays have the highest rate of visitation. Most visitors are not aware of The Reed Collection Center and the Digital Interactive Galleries (DIG) that are resources provided by the Henry for members, visitors, students, researchers and University of Washington
In spring 2012, our team of Museology graduate students conducted a formative evaluation of Pacific Science Center’s (PSC) ongoing Live Science Shows. These shows, which happen daily and cover a range of science topics in an engaging and theatrical way, had never been formally evaluated before, so our evaluation was largely descriptive with some exploration of visitor experiences. Key Findings •Attendee response to the shows was overwhelmingly positive. •Most attendees were repeat visitors who were not members. •Most attendees came to the shows because they are something fun to do. •Most
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TEAM MEMBERS:
Erin BaileyAndrea MichelbachCarrie PlankPacific Science Center
Purpose: To determine the effectiveness of the Evolution Wall and Research Highlight exhibit in conveying the main topics of the exhibit: biodiversity and the research of Burke curators. Evaluation Questions: 1.What is the nature of Evolution Wall and Research Highlight use by visitors? What draws their attention? 2.Do visitors understand that the exhibit is about evolution and biodiversity? 3.To what extent are visitors aware that Burke curators are involved with and conduct current research? Key Findings: 1.The Evolution Wall and the photos were the most interesting components of exhibit for
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TEAM MEMBERS:
Ari EinbinderAmy DygertDylan HighBurke Natural History Museum
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
This mixed-methods evaluation, which was conducted at the request of the museum’s Communications department, answers two questions about a suite of special family events at the Burke Museum. First, this project sought to develop a profile of Family Day visitors – including any differences in audiences across individual events, and how visitors were receiving information about the events. Second, this evaluation sought to explore visitors’ expectations of and experiences at the events. Specific evaluation questions included the extent to which expectations and experiences aligned with one
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TEAM MEMBERS:
Emily CraigBetsy O'BrienRenae YoungsBurke Museum of Natural History and Culture