The Collaboration for Ongoing Visitor Experience Studies (COVES) aims to help science centers gather and share data to better understand visitors’ experiences. For the summative evaluation of COVES, the Museum of Science’s Research and Evaluation Department studied the program’s impacts on participating museums and museum professionals. Specifically, this evaluation was designed to:
Examine participants’ overall satisfaction with the collaboration and their likelihood to recommend it to others;
Understand the impact that COVES is having on Participating Institutions;
Assess whether
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
Purpose: To determine the effectiveness of the Evolution Wall and Research Highlight exhibit in conveying the main topics of the exhibit: biodiversity and the research of Burke curators. Evaluation Questions: 1.What is the nature of Evolution Wall and Research Highlight use by visitors? What draws their attention? 2.Do visitors understand that the exhibit is about evolution and biodiversity? 3.To what extent are visitors aware that Burke curators are involved with and conduct current research? Key Findings: 1.The Evolution Wall and the photos were the most interesting components of exhibit for
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TEAM MEMBERS:
Ari EinbinderAmy DygertDylan HighBurke Natural History Museum
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
This mixed-methods evaluation, which was conducted at the request of the museum’s Communications department, answers two questions about a suite of special family events at the Burke Museum. First, this project sought to develop a profile of Family Day visitors – including any differences in audiences across individual events, and how visitors were receiving information about the events. Second, this evaluation sought to explore visitors’ expectations of and experiences at the events. Specific evaluation questions included the extent to which expectations and experiences aligned with one
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TEAM MEMBERS:
Emily CraigBetsy O'BrienRenae YoungsBurke Museum of Natural History and Culture
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
Storyland: A Trip Through Childhood Favorites (Storyland) brings seven beloved picture books to life in a 1,500 square foot exhibition at the Minnesota Children’s Museum (MCM) from September 2011 through early February 2012. Designed and developed by MCM through an IMLS grant, Storyland is aimed at children newborn through 8 years old and the adults in their lives. The books featured in the exhibit include: The Tale of Peter Rabbit (Potter), If You Give A Mouse A Cookie (Numeroff), Chicka Chicka Boom Boom (Martin and Archambault), The Snowy Day (Keats), Tuesday (Wiesner), and Where’s Spot?
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a
This report describes the findings of an evaluation of the K-5 school tour program at the Frye Art Museum in Seattle, Washington. These school tours observed in this study are based in the methods of the educational model of Visual Thinking Strategies (VTS), but take place during hour-long tours in the galleries, rather than repeatedly over longer periods of time, and are integrated with other questions, information, and activities developed specifically at the Frye. The findings reveal positive correlations between the use of VTS questions by gallery guides and desired student participation
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TEAM MEMBERS:
Valerie GrabskiLauren LeClaireAmanda Mae BomarFrye Art Museum
EXECUTIVE SUMMARY This evaluation looked at one set of visitor behaviors - taking and using photographs - in the whole of Experience Music Project | Science Fiction Museum and Hall of Fame (EMP|SFM). It was conducted between April 30 and May 6, 2010 by collecting semi-structured interview responses from 58 EMP|SFM visitors during their visits. We sought to identify 1) whether visitors were taking their own photos in the galleries; 2) how they planned to use those photos; 3) whether they planned to use visitor-generated material (in the form of the Taking Aim Flickr site) after their visit; and
Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking