The American Zoo and Aquarium Association (AZA) has dedicated Conservation Endowment Funds (CEF) to conduct a multi-institutional research project (MIRP) that will investigate the overall impact of visits to zoos and aquariums on visitors' conservation-related knowledge, attitudes, affect, and behavior. With oversight and input from MIRP Co-Principal Investigators and key advisors, the Institute for Learning Innovation [carried out] the following goals: 1. Conducting a literature review; 2. Developing an overall research plan, design and methodologies for conducting a multi-institutional